Characteristics and specific management methods of real estate engineering management

1 Significance and connotation of real estate project management

Since the reform and opening up. With the continuous development of economy and society, real estate projects and investment in fixed assets have made great progress in China's good market environment. However, due to the increasingly fierce market competition, there are many problems in the development of the real estate industry. Cheating, Jerry-building, illegal operation and other phenomena emerge one after another in engineering projects, which not only adversely affect the healthy development of the real estate industry, but also seriously hinder the rapid development of China's market economy and pose a serious threat to people's life safety. Whether the real estate project management system is sound or not directly affects the quality, construction progress and economic benefits of real estate projects. Real estate project management is directly related to the smooth progress of the project, improving the investment benefit of fixed assets, people's life safety and the smooth operation of the market economy and many other aspects.

Real estate project management refers to the effective planning, organization, decision-making and coordination of the relationship between departments in the process of real estate project construction with systematic theories, viewpoints and methods. Under the premise of ensuring the project quality, the limited resources are used to complete the planned tasks on time and achieve the expected goals of fixed assets. Real estate project management is an important part of real estate projects, involving the planning, address selection and feasibility study of real estate projects. Real estate project management is an important factor to determine the scientificity and accuracy of real estate projects.

For real estate projects, progress, quality and cost are the three most important elements in the process of real estate construction, and they are also the main goals of real estate project management. The advantages and disadvantages of these three target management are directly related to the direct economic interests of real estate investors and owners. Reasonable real estate project management, in the case of fully saving funds, saves the construction period, builds a qualified project, and realizes a win-win situation among developers, contractors and owners.

2 The difference between real estate project management and general project management

Real estate project management is very different from general project management, and these different characteristics are mainly reflected in the following aspects.

2. 1 The management process is very different.

The general project management process mainly starts from enterprise bidding, which involves organizing relevant construction personnel to carry out construction, managing and supervising the construction process, managing the project progress, and organizing professionals to carry out project acceptance. The scope and field of real estate project management far exceeds the general project management. The contents of real estate project management include geological exploration, engineering design, engineering design review, project construction application, real estate project bidding, specific construction, project acceptance and project budget and final accounts. Thus, the real estate project management not only includes all aspects of the general project management site construction, but also includes all the work in the early stage of the general project, which directly affects the smooth development of the real estate project and the work in all aspects.

2.2 The main body of project management is different

There are great differences between general project management and real estate project management, which also leads to great differences in management subjects between real estate project management and general project management. General project management only starts from the construction process, while real estate project management involves not only the construction process, but also all aspects of project management. The field of real estate engineering management design is broader, mainly reflected in the following points. First of all, in terms of project schedule control, general projects mainly control the progress of real estate projects from the project itself, mainly involving the construction progress of buildings. The control of real estate project progress is not only reflected in the project itself, but also in the management and arrangement of the whole project from the owner's point of view. Secondly, general project management and real estate project management are very different in technical level. General project management only involves specific construction scheme and technology, while real estate project management needs to integrate the marketing concept of enterprises into engineering technology, and then carry out project bidding and construction according to this parameter. Thirdly, there are differences in cost control between general project management and local porcelain production project management. The control of general project management cost is mainly reflected in the control of production cost in the construction process, and the cost control of real estate project management is reflected in all aspects of the whole project. Finally, there are differences between them in the control of engineering quality. General project management is mainly responsible for the construction according to the prior engineering design, the construction quality should meet the national engineering construction standards, and real estate engineering management should realize that if the whole project is to meet the customer's requirements, the angles between them are different.

1) The supervision objects of project management are different. The chief engineer of the project shall organize manpower and material resources for specific construction. The main purpose of supervising the people and things in the construction process is to achieve the three major goals in the construction project management process, namely, progress, quality and cost. The object of real estate project management supervision is whether the construction unit strictly abides by the national technical standards for project management in the specific construction process, whether it strictly follows the project plan, and whether it strictly manages and supervises the construction site in the construction project. Thus, real estate project management is the supervision and guidance of general project management.

3 specific methods of real estate project management

3. 1 Strengthen the cost control of real estate in the design stage.

Real estate project management is mainly to achieve the goal of fast progress, good quality and low investment in the construction process. The specific design of the project is the source of the project cost. In order to save construction investment in the actual construction process, the first thing to do is to strictly control the project cost in the engineering design stage. At present, in the process of engineering design, professional designers have a weak sense of economic concept and lack relevant constraints and restrictions at will. Therefore, in the process of engineering design, it is necessary to have specific cost restrictions on specific design schemes, so as to limit the cost of engineering design within a certain range and get rid of the blind design methods in the past.

3.2 Do a good job in the distribution of benefits

In the process of real estate project management, project general supervision is an important part of real estate project management. In the whole process of real estate construction projects, the construction of the main building is a major work with high investment and long construction period. The formation of building products is the result of the joint efforts of development enterprises and construction units. Therefore, in the process of construction, we should pay attention to the distribution of interests between the two sides. If we only emphasize the maximization of one party's interests in the distribution of interests, it will easily lead to various problems in the construction process and affect the normal construction and later sales.

3.3 Strengthen the supervision role of the company in the construction process.

The real estate project is completed by the development and construction team of the enterprise, and the supervision of the enterprise on the construction process must be strengthened throughout the construction process. In the actual construction process, it often happens that the development enterprises are unfavorable to the supervision of the construction process. The reasons are mainly reflected in two points. First, the manpower sent by development enterprises to the construction site is insufficient. Secondly, there is an interest chain between the technicians sent by enterprises to the construction site and the construction unit, and there is a lack of effective supervision. Therefore, in the future real estate project management, it is necessary to strengthen the supervision of development enterprises on construction units, ensure the project quality and construction progress, and safeguard the interests between owners and enterprises.

4 conclusion

Real estate project management involves the healthy development of real estate industry and the safety of owners' lives and property. Strengthening real estate project management is an important guarantee to promote the healthy development of China's real estate industry and the healthy operation of the market economy. Therefore, in the new era, we should strengthen the management and construction of real estate projects according to the new situation and characteristics.

refer to

[1] Tan Shukui. Real estate project management [M]. Beijing: Machinery Industry Press, 2003.

[2] Sun. On real estate engineering management [J]. New technologies and new products in China, 20 12(4).