Weizi hongqi sales

According to the official data released by FAW Hongqi, in June, 5438+065438+ 10, the sales volume of Hongqi Automobile was 25,000 units, up by 100% year-on-year, and it also exceeded 20,000 units for four consecutive months. 1- 1 1 month, the cumulative sales of hongqi automobile 178 1 10,000 vehicles, up 102% year-on-year.

At the beginning of this year, Xu Liuping, chairman of FAW Group, set the sales target of Hongqi brand "200,000 vehicles in 2020". According to the current progress, Hongqi can achieve this goal as long as it can ensure that the sales volume in 65438+February continues the heat of last month.

Judging from the models currently on sale at Hongqi, the projects that Hongqi has completed include H9, H7, H5, HS7, HS5 and? E-HS3 and other market segments cover SUV and car markets from A-class to C-class, as well as new energy markets.

Hongqi, which broke through the bottleneck of "less products" before, continues to expand its product camp. On February 4th, 65438, the brand-new Red Flag sedan E-HS9 will be officially launched. It is understood that as a large-scale pure electric SUV built by Hongqi brand, Hongqi E-HS9 offers two cruising ranges of 460km and 5 10km, and the pre-sale price has been announced at 550,000-750,000 yuan.

From the annual sales of only a few thousand units a few years ago, the sales target of 200,000 units will be completed this year. The development of the red flag can be described as "rapid". Behind this, it has something to do with the powerful R&D system established by Hongqi.

At one time, the official of Hongqi said that it was necessary to "establish a user-centered R&D concept, meet the diversified and personalized needs of users, and establish a product planning, definition, development and verification system around users and service users."

Based on this R&D concept, Hongqi has built a planning model and a planning experience platform, established evaluation and management standards based on user scenarios, and improved the eight ultimate user experience capabilities such as modeling, safety, intelligent networking, NVH, reliability, health, energy saving and new energy, and basic performance.

Previously, at the "New Hongqi Innovation and Technology Open Day", Hongqi brand had disclosed a number of innovative technologies. These include the new platform of Hongqi Automobile, that is, the brand-new electric intelligent networking technology platform, referred to as FME platform. Its main technical characteristics are high energy, high intelligence, high safety, high comfort and high power.

In addition to products, Hongqi also pays more attention to user experience than in the past, creating a Hongqi Experience Center. The core content of "Red Flag Heart Service" is to provide users with "three lifetime and one value preservation" service, that is, the Red Flag brand will provide three services: lifetime free warranty, lifetime free rescue and lifetime free delivery. "First hedging" refers to "+1 used car hedging plan". Owners who join the scheme can enjoy the preferential policy of "Red Flag Brand Plus 1 Yuan" on the basis of the highest value-keeping rate of luxury cars of the same class.

In marketing, Hongqi also adopted the mode of "short video+live broadcast", showing various automobile brands how to mobilize the system advantages of existing industries, upgrade marketing thinking and ability, and bring a qualitative leap in marketing efficiency in the era of "short video+live broadcast".

On the whole, Hongqi has gradually established the core advantages of China brand by supporting products with technology, impressing customers with service and promoting marketing with brand.

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.