Wei Zi express GUI

In today's social development, it is not uncommon for stars to be infringed, and we can often get such small videos on Tik Tok. Just like Andy and La Chapelle lost 250,000 yuan for infringement a few days ago.

Recently, another actor had an infringement dispute with Hive Box Express. It is understood that Simon and Shenzhen Honeycomb Box Technology Co., Ltd. had a dispute over portrait rights, and finally the court ruled that Honeycomb Box Express Company compensated Simon for economic losses of 1, 0 1, 000 yuan.

So is this statement reasonable?

Obviously, this compensation is quite reasonable, because Simon has no endorsement activities with Honeycomb Box Technology Company. Since there is no contract, there is no obligation to speak for the honeycomb box, and the portraits of tools can be seen in the honeycomb box express cabinets all over the country.

Obviously, this is because Honeycomb Box Technology Co., Ltd. uses the pictures of tools to attract traffic for its brand and achieve the effect of advertising. It can be seen from this that Honeycomb Box Technology Co., Ltd. has been suspected of using the plaintiff's information by means of false endorsement, and the name has violated the plaintiff's right to name and portrait. Every citizen in our country enjoys the right to portrait according to law, and no one may use our rights without authorization.

Although we know the star, as a public figure, we can say that his pictures and names on the Internet are public, and we can use them at will, but we can't use them for commercial purposes. For example, you can download it on your mobile phone, make a screen saver or desktop, but for commercial purposes, it has involved false endorsement, which is an infringement of the right of celebrity portrait, and it is inevitable that the star will claim compensation from you.

As an enterprise, it is also incorrect to promote its own brand in this form. If you want to use the celebrity's portrait right, then you must sign an endorsement contract with the celebrity.