Why is Tarot Card Industry inferior to Constellation Industry?

Stereotype effect:

Stereotype effect refers to the general view and personal evaluation of the formation of things, and holds that things should have their specific attributes.

In the traditional culture of China, fortune-telling and divination are known to everyone, but not many people really contact them, because in the eyes of China people, these things are a mysterious impression of knocking at the door, burning incense and kowtowing, which makes people feel too feudal and rustic. Western constellations make people feel very novel, unique, romantic, fashionable and entertaining, so they are easily loved by China people, especially young people.

Pot fragrance isolation effect:

For most people, there is a psychology that they always think other people's things are good. A few years ago, when Valentine's Day and Christmas were all over China, many cities were once caught in traffic jams, and the degree of excitement can be imagined. But have you seen traditional festivals like Spring Festival and Valentine's Day in China? In recent years, due to the advocacy of the government, traditional festivals have gradually attracted the attention of Chinese people. Therefore, compared with China's fortune-telling, the tarot cards in western constellations have the same reason.

Different content leads to different acceptance:

China's traditional fortune-telling and divination are too mysterious (at least many people think so), obscure and fatalistic, but western horoscopes and tarot cards are easy to learn and play, and there are not many fatalistic views (at least most people think so). People like relaxed, simple, entertaining and positive things, which is human nature.

Different marketing models in different industries lead to different market shares;

Due to various factors, the development of China's traditional cultural market is not so perfect, and most of them stay in tinkering, publishing books and training, while western culture, including constellations, has formed a mature industrial chain with diversified export methods: cultural elements can be seen in the Internet, entertainment circles, movies, games, amusement parks, business circles, toys and clothing, so it has a large audience.

In a word, with the rise of China, traditional culture has been revived day by day. I believe that the traditional culture of China will also fly into the homes of ordinary people in the west in the future!