How to control the risk of WeChat business under high pressure?

On the issue of risk control, we can simply understand it as follows: one is whether our product qualifications are complete and whether our sales methods are acceptable, that is, our words and friends circle. Another one is about customer refund, which needs special attention. Then I also said in the official WeChat account before, that is, can we solve this problem? Yes And it is very simple. In most cases, a company will have such a problem, mainly because the money doesn't want to spit it out when it reaches its own hands, just like this steamed stuffed bun hits the dog.

In fact, as long as we can reach an agreement with the customer, such as no reason to return the goods within seven days, or when the customer wants to return the goods, there can be a voice, convenient or direct promotion method. In fact, this kind of problem can be well solved. Almost can be understood as, the text is fine, the friends are fine, the customer refund channel is fine, and there is no risk control in our direct sales.

Of course, this matter is not absolute. There may be other messy small wind control problems. In most cases, it can be solved by money, or it can be optimized by our company through fines. I think these are the core and fatal points. If these points are solved, the risk control problem of that direct-operated company will be almost solved, which is actually completely different from many situations we have seen before.

Under the high-pressure situation, those who don't make friends according to the rules, don't chat with customers, and don't even refund money to customers are suppressed. Obviously, your products are defective, but you don't return them to your customers. Then these problems caused by you may make some colleagues feel that the industry is finished and the risk control problem is getting more and more serious. In fact, we are also going through such a process, which may not be completely right.

To a certain extent, there is no 100% solution to the problem of risk control. Last time I chatted with a friend in a group, he said that there were dozens to 200 people in a company, and then more than 500 people. In fact, every step of our growth is slowly optimizing ourselves, including risk control. Perhaps, when we reach 500, 600, 800, 1000 people, our company's risk control problem has been solved.

If you are a big team, maybe you need to seriously consider whether the three points we just mentioned have been 100% solved, and there are some other small details. Can you say it separately? Another is that risk control is a very troublesome thing, but the most deadly part is not everyone. So I emphasize once again that not all direct-operated companies have no future, but companies that don't follow the rules have a future. They have no future.

Before, including me, there may be some misunderstandings. I also think that the industry of direct internal and external use may have no future in many cases, and it is even impossible to do this well. But when we face him in a more confident way, we are seriously making products, and even our product profits can reach a very good balance point. We all accept our description.

To sum up a risk control problem of our direct operation, I think the content may be better in the future. Just like our advertising copy, we may prefer this content-based output. Just like agreeing with logical thinking and Fandeng's book club, let's put a label on it and cut in. No matter what we do, customers will be our loyal fans, just like IP construction. In addition, we may let customers buy in the form of micro-stores, so what effect can we achieve by buying in the form of micro-stores?

It is 100% to solve the risk control problem. Let's think about it. In most cases, it is impossible for customers to buy things. Tell our customer service that our customer service will be very willing to return the goods to him. Even if our customer service agrees, his team leader may not agree. His team leader agrees that his manager in charge, his supervisor and everyone who returns goods will cause great economic losses to themselves.

Then if we trade through micro-stores or through some third-party platforms, at least customers can find a knowledgeable person or someone with enough power to return the goods when they want to return them. If we don't take this step, there will still be hidden dangers in the direct banking industry before our risk control problem is completely solved with a more reliable solution.

Of course, it is technically difficult to transfer all customers to micro stores or other third-party platforms. We can reach an understanding with our customers. For example, if you are willing to trade through a micro store, you can trade through a micro store. If you don't want to, you can call me, and then I will send you cash on delivery.

But one thing is that we have to add a return card to each package. If customers feel dissatisfied, they can use marketing QQ. I suggest you set up a marketing QQ, and then add this QQ if the customer wants a refund. Contact our customer service through marketing qq group and return the goods at the same time. Marketing QQ is a completely independent department and our real after-sales department. If the customer's return route is opened, there will be no customer disputes. When the customer's money can be returned to his pocket, fraud will not be formed.

Of course, an executive company will not be invited to tea by the Public Security Bureau for fraud. Then the product qualification is relatively complete, which means that the Food and Drug Administration will not go to him. The rest is the industrial and commercial bureau, which is a world-class common fault. We may only optimize slowly when the enterprise grows. I don't think the remaining problems will be endless. I think it will be finished in the future, but we are still growing.