Black and white triangle creative note-taking method

Black-and-white triangle creative notes belong to creative notes.

Black-and-white triangle creative note-taking method comes from the Japanese best-selling book Super Notes for Efficient People, which is a note created by Xiao Xi Li Xing.

This method, also called paper collage, can make use of the paper+characters on the table and combine them at will to achieve the purpose of innovation.

The black-and-white triangle note-taking method is actually "black triangle note-taking method" and "white triangle note-taking method".

I. White Triangle Notes: Discovering Creativity

1. Set the "theme" to solve. For example, I set the topic as "a scheme to attract young women into bathhouses".

2. Write the information related to the project in the triangle on the left. That is, what can be seen in public bathhouses, what can be experienced, the people there, the technology, all kinds of names and happy things. In short, write as much as possible.

3. In the triangle on the right, list all the things that the target object likes. At this time, you don't have to think about goods or places, just focus on what the target object likes, and then write it all down.

So you have many novel ideas:

1. bathtub pancakes

2. Caterpillar Duty Desk

3. Beauty liquid faucet

Step 4 knock on the wall of mount fuji

5. Hot spring travel portable cloakroom

6. Beautiful chimney

7. Lion-shaped divination exit

8. Coffee and milk whitening

9. Chat massage chair

10. Massage Auntie on duty.

Second, the black paper method-discovering hidden needs

Determine the theme (problem solving).

In the triangle on the left, write down what the sender (product producer) wants to convey.

In the triangle on the right, write down the dark thoughts, negative emotions, dissatisfaction and troubles of the recipients (product consumers) as much as possible.

Look for the intersection of the two sides.

Thumb thickening to solve the hole as a selling point

No pilling is a key selling point.

Fading technology as a selling point

The membership subscription system (monthly delivery) solves the problems of high freight, forgetting to buy, difficult selection of products and poor after-sales service.

Black-and-white triangle creative notes can be used in advertising copy, game inspiration, marketing planning, brainstorming, product design and so on.