What is the core purpose of the title of the copy?

There are only two kinds of copywriting in the world, one is "Yijing copywriting" and the other is "other copywriting", so that more Internet entrepreneurs can learn Yijing copywriting and benefit for life.

Do you know what the title of the copy is? You have to understand a key point, whether writing an article or writing a copy.

What's the most important? This is the title of the copy. Why do you say that? Because if your title doesn't appeal to your users,

Then you will magically find that, my god, your users will soon be lost, as simple as that.

Because ..... only when you master the headlines and attract the attention of users, will your success rate of copywriting reach 50%.

Why do you say that? Because in this era of short videos, everyone's attention is very, very scarce.

You need to know this key point. If you can't catch the user's attention, then the user will run away.

Don't run away just because you ran away (haha), but because you ran away with someone else's short video.

So at this time, your own copy is useless, don't you think? Is it useless?

Because users won't read your writing at all, what's the use? Honey?

Ok, so what is the function of the title of the copy? what is the purpose?

1, attracting attention

You need to know a key point, what is the role of the title of the copy? First, the first function is ......

Be sure to attract users' attention, because if the title of your copy can't attract users' attention,

Then the title you wrote is useless, you know, just useless, useless.

This is the first key point. After attracting the user's attention, your copy is half successful.

Step 2 stimulate curiosity

What does it mean to arouse curiosity? When your users see it,

Why do you want users to generate? Why is this happening? You have to understand this key point.

When you can make users curious, this time is the best time for users to place orders.

Step 3 set suspense

To set suspense, you must set suspense in the title and set something unexpected for the user.

This is the core of the core, the king of Wang Daozhong, and we must make users' brains wide open.

It exudes endless thinking. The more curious and suspenseful users are, the better the purpose of this copy will be.

Have you learned this trick?