Tea is very popular recently. What happened?

The users of "answers" are mostly young people, and girls and couples account for the majority. Young people are receptive to new things, curious and lack of independent judgment, and are more likely to be driven by herd mentality. In addition, the product of "Answer" is positioned as a fashionable drink, the price is lower than that of cappuccino and coffee, and at the same time, it has style, which is more likely to be recognized by consumers among young people with weak consumption power and strong vanity.

This milk tea itself has social attributes, and the question and answer is very topical and gimmicky. Milk tea with its own hot topics, communication characteristics and innovative content can be spread as advertisements.

Answer: It can stand out among many milk tea drinks precisely because it was born in the Internet environment, starting from the product, starting from the content innovation, starting from the ingenious breakthrough point, fitting in with the consumption psychology of the young people of the times, and making use of the wide spread of social media to entertain and educate. It is a good product to the extreme.

Answer Tea belongs to the brand of Henan Answer Tea Catering Company, and it is a new online celebrity milk tea drink on 20 18. Founded by Henan Dacha Catering Company in March 20 18, it obtained 29 categories. The answer trademark is authorized by Guangzhou Fei Jing Enterprise Management Co., Ltd. to be transferred to Henan Answer Tea Catering Management Co., Ltd.

Buying answer tea requires three actions-1,and write down the questions; 2. Meditate in your mind; 3. Open the lid to see the answer.

References:

Baidu Encyclopedia-Answer Tea