Those who just make it ... wine copies.

Coca-Cola said: 95% of our drinks are water. If we don't advertise carefully, chances are that no one will buy our drinks. Anyway, the situation now is that even if there are too many alcohol advertisements on TV in Weibo, it can't stop the endless madness of alcohol advertisements. After all, wine stalls have a long history. To tell the truth, for those enthusiasts who are addicted to alcohol, they will still drink advertisements or advertisements no matter how bad they are; For people who don't like drinking or don't drink at all, in the face of various alcohol advertisements, only those who are particularly prominent may want to taste it. So, you know the importance of advertising and the charm of words.

The following are some common alcohol advertisements in the market. Which sentence will move you?

? Then, can the following alcohol advertisements encourage you to "keep your word" and start Su Shi's so-called "poetic and enjoyable" mode?

1, and my father-Chivas Regal

If you count the advertising copy of foreign brands, Chivas Regal's Father's Day copy is definitely the first in a row. There is a pure copywriting atmosphere abroad. Advertising companies have copywriters in their fifties, who have only studied words all their lives and are brilliant. This is a long copy like a narrative poem, and the process of reading the copy is also a process of opening your memory. I believe that many people's thoughts gradually move to the depths of memory with the jumping of words. It can be said that this copy is a peak among those desperate copies of God. Although I personally don't like drinking foreign wine, at least, after reading this copy, I will think of Chivas regal when I drink wine or give it to my father as a gift next Father's Day.

? "Because I have known you all my life.

Because a red bike once made me the happiest boy on the street.

Because you allow me to play cricket on the lawn.

Because you always dance around the tea towel in the kitchen.

Because your checkbook is always busy with my support.

Because our house is always full of books and laughter.

Because you spent countless Saturday mornings watching a little boy play football.

Because countless nights, you sit at your desk and work, while I sleep in bed.

Because you never embarrass me by talking about birds and bees.

Because I know there is a faded newspaper clipping about my scholarship in your wallet.

Because you always let me polish my heels as bright as my toes.

Because you have remembered my birthday 38 times, even more than 38 times.

Because you still hugged me when we met.

Because you will also buy flowers for your mother.

Because your white hair is older than you, I know who helped them grow it.

Because you're a great-grandfather.

Because you made my wife feel like she was part of this family.

Because you wanted to go to McDonald's last time I invited you to dinner.

Because when I need you, you will always be by my side.

Because you allow me to make my own mistakes and never say "Let me tell you how to do it".

Because you only need glasses when you pretend to read.

Because I don't say thank you enough times.

Because today is Father's Day.

Because if you don't deserve a gift like ChivasRegal, who else does? "

-Chivas Regal Father's Day

2. Create your own brand-Great Wall dry red wine

? Great Wall dry red wine "three millimeters away, ten years of good grapes" can be regarded as a more worrying passage. This paper describes the process that a good grape jumps into a bottle and becomes wine in one fell swoop by laying flat and telling the truth. The seemingly casual rhetoric is very touching and makes people want to praise this persistent grape. Perhaps, at the party to celebrate my career, I will open a bottle of good grapes to indirectly say to myself: You? Deserved? It.

"A journey of three millimeters takes ten years of good grapes.

Three millimeters, the distance from the outside to the inside of the bottle wall.

Not every grape,

Qualified to embark on this three-millimeter journey.

It must be a noble in the Portuguese garden;

Gravel land occupying only a few square kilometers;

The direction of the slope seems to have been carefully measured.

Just in time for the distant monsoon.

When it was a child, it did not encounter a cold rain in first frost;

Abundant adolescence, meeting the best sun in more than ten years;

Near maturity, there is no rain to dilute its long-simmering sugar;

Even tits have never been interested in it.

An old worker who has been picking grapes for 35 years,

Wait patiently until the sugar powder and acidity are completely balanced.

Just take it off;

The most respected winemaker in the winery,

Every link should be carefully controlled by hand.

Now, all the auras are isolated.

In the dark and damp cellar,

Grapes must complete the last three millimeters of propulsion.

Heaven is not out of reach, just ten years later. "

Authentic good wine, natural and natural-Great Wall dry red wine

3. Trench Brothers-Hongxing Erguotou

This is the early packaging of Hongxing Erguotou. I guess I'll forget it immediately after reading it, and I won't be very impressed. And I will remember it later, purely because of the later copywriting. Perhaps, the wine is still the same wine, and the taste is still the same, but it is really different when the vest is changed. Maybe this is the power of copywriting.

Hongxing Erguotou is the most impressive thing in liquor advertisements, and its recent new advertising copy should be amazing. Familiar red stars, nostalgic old photos, and words that reach people's hearts are not old-fashioned, but kind. Seeing people's boiling enthusiasm, I completely relived the feeling of drinking together. I just want to call: Cui Hua, a bottle of Erguotou. In the KTV environment, with a song Friends as the background music, a tearful Erguotou can instantly bring down a group of hot-blooded brothers.

"Only brothers have camps,

It's a good idea to have an employee.

Let's drink to the emancipation proclamation at the weekend.

Pour the passion that has been burning for many years into your throat;

It's a long story Drink it all at once.

No pain, no happiness.

Knock down the enemy with bullets and the brothers with spirit Erguotou.

That's how iron buddies are made. "

-Hongxing Erguotou

4. Strong Chinese Style-Four Special Oriental Rhymes

I watched the advertisement of Site Oriental Rhyme several times, and I was always impressed by the blue and white porcelain bottles that kept appearing in the camera. I always thought it was an advertisement for touching porcelain. I thought about it several times before I turned around and realized that it was an advertisement for alcohol. The straightforward phrase "the world is different because of me" is simple and rude, and the domineering side leakage is impeccable, laying its unique position in one fell swoop, which makes people dare not underestimate. The background color of the advertisement and the Goddess of Flying are really China people with a long ancient rhyme, and their positioning is very high. The wine bottle with strong colors and exquisite carving is like the classical beauty of China, which makes people unforgettable. In many formal and grand occasions, I think it must be very suitable to attend.

"Four special oriental rhymes, the world is different because of me"

-Website Oriental Rhyme

5, youth wine-Jiang

Later, I happened to see Jiang's advertisement on the subway station. Suddenly I felt a strong feeling of literary youth coming from the screen pavement, which changed the original noble and elegant style of liquor. Write a literary heart with literary style and diaosi posture, poking countless literary youths and affectionate people. This is ginger, a young cultural wine, a unique wine. It is also because of the excellent or different fireworks smell that I paid attention to Jiang's official WeChat account, and I read almost every tweet. I can't help but sigh: it turns out that liquor advertisements can do the same. This extremely distracting copy keeps me busy looking for a drinking buddy in my mind who can have a little wine with me.

? "Sometimes I think the world has become really interesting. I used to write novels only for one person, but now I write novels to prevent myself from starving for all boring people. Two people who used to have desire and passion tried to escape from each other, but now two people who don't have desire and passion try to get close to each other. Perhaps, only wine can rekindle my passion. Wine is a good thing! " ?

? -Wong Kar-wai

"I am Jiang, and my life is very simple."

-Jiang

Later, Jiang made many advertisements for life scenes: funny contrast, fashionable fashion, classic classics, sensational feelings and sentimental feelings. Anyway, the variety is complete, men, women and children can take it with confidence, and there is always one that can impress you.

6, the most fighting capacity-three bowls but posts

"Three bowls of water margin" appeared in the first year of Northern Song Dynasty, as a well-qualified restaurant signboard copy. After drinking "three bowls can't pass the post", you will know the story behind-you can kill a tiger with your bare hands. So, when you feel that the wild power in your body can't be guided out, maybe you can try-"three bowls don't pass the post", no matter whether it's a fierce tigress or a cunning little wild cat, I believe you can pack it up and be obedient.

"Three bowls don't pass the post"-Three bowls don't pass the post

7, the most literary and artistic-drunk life and dream of death

Wong Kar-wai-style movies are the favorite of a generation of young artists, among which Time Has Changed is the most representative. There is a magical literary wine in the movie-drunken living and dreaming of death. In the real world, there should be many people looking for it. I hope that I can really live a drunken life and forget the past.

"Not long ago, I met a man and gave me an altar of wine. She said it was called "Let Life Slip Away from You". Drink it, and you can forget everything you have done. I wonder why there is such wine. She said that people's biggest problem is their bad memory. If everything can be forgotten, every day in the future is a new beginning. How happy do you feel? "

-The ashes of time

"It's rare to get drunk several times in life"-living a drunken life and dreaming of death.

8. The feelings of great writers

When great writers write love letters, they are also affectionate. All of a sudden, he can change from a weak scholar wearing gold-rimmed glasses to a master of picking up girls: "I have walked bridges in many places, seen clouds many times, drunk many kinds of wine, but only loved one person of the right age."

In other words, did Shen Congwen write this love letter under the influence of wine and heroism, and successfully attracted the last group of ladies in Nanjing?

Wine and food, picking a good time, do not live up to it. Drinking doesn't need too many reasons. Sometimes just wanting to drink a little wine will make the soul weightless, and let those flowers that stay between the lips and teeth and drown in the years be blown away by the wind. One person's drinking alone, a group of people's carnival, one action can instantly make the atmosphere high: fuck.

Nagging Amway to watch so many alcohol advertisements, I don't know which one likes your taste better. Whether it is moved by the moral of wine or by the copy of wine, it is because the same feeling is released in my heart. When the weekend comes, family, friends, classmates and colleagues can all get together, find a suitable wine, pour a cup, and gulp down those long words, so that a toast can become the endorsement of the weekend and successfully open up a high festive atmosphere.