Recommended classic books that entrepreneurs must read

On the road of starting a business, every entrepreneur faces numerous challenges and bottlenecks. How to stand out in this highly competitive market and realize your entrepreneurial dream? The answer may be in the book in your hand.

Today, I recommend a list of books that must be read for starting a business. This 10 bestseller will provide you with valuable experience and wisdom, and help you break through the bottleneck of starting a business and move towards success!

1, Shangxian County

Author: Hou Quansheng

This is a "good book that can change the fate of businessmen" and is known as the journey to the west of the business community. At the same time, Shang Xian is also known as a textbook for the personality growth of contemporary private entrepreneurs, a wonderful book that can change the fate of businessmen. Shang Xian showed us the 40-year historical changes of the company from scratch, from small to large, from weak to strong, and painted a magnificent picture of life and a bizarre social world of individuals and times, individuals and groups, enterprises and countries, families and society, present and history, portrayed vivid characters and interpreted their different life trajectories and destinies.

2. From 0 to 1

Authors: peter teale and Blake Masters.

This is a very valuable business book, which provides a brand-new business thinking mode and action guide. The author believes that successful start-ups should pursue monopoly, not competition. He believes that competition is inefficient, while monopoly can bring higher profits and better user experience. He suggested that entrepreneurs should think about how to create unique value and gain a monopoly position in the market. The book quotes viewpoints and theories from philosophy, history and economy to help readers better understand the nature of business and the logic of future development.

3. "Positioning"

Authors: AL Ries, Jack Trout

This book is regarded as a must-read by many business people, because it provides many practical marketing strategies and thinking methods, which can help enterprises better understand the needs and psychology of target users and thus formulate more effective marketing strategies. This book reveals that the essence of modern enterprise management is to compete for users. Since the media era, positioning thinking has become more and more important, and enterprises need to know the target users more accurately, so as to formulate marketing strategies.

4. Huawei Management Law

Author; Huang Jiwei

"Huawei Management Law" is the essence summary of the company management experience written by Huawei senior managers. This book covers strategic management, team management, middle and senior management, crisis management and many other aspects, which is of guiding significance to Huawei's success and also provides reference value for other enterprises and managers. Among them, strategic management is the key to Huawei's success. The company pays attention to long-term planning, takes customers as the center, and continuously invests in R&D and innovation. In terms of team management, Huawei advocates "wolf culture", emphasizes teamwork and struggle spirit, and realizes rapid response to market demand and competitiveness through efficient team and cooperation mechanism.

5. "Follow the trend"

Author: Uncle Golden Gun

Taking advantage of the situation is a very valuable book, which deeply discusses the methodology of how to succeed in taking advantage of the situation and build an explosive brand. Author Uncle Jin Qiang, advertising genius. Through his own practical experience and successful cases, he showed readers how to make use of the situation to achieve business goals. This book covers the golden rule of 65,438+028 and the thinking of 65,438+00. These laws and thinking can help readers better understand the market and consumer demand, so as to formulate more effective marketing strategies.

Step 6 grow up as a hacker

Author: Sean Ellis

Growth Hacker is an important book about how to achieve business growth through data-driven methods. This book emphasizes the use of data, grouping, ABC… testing and other means to achieve the goal of business growth through scientific methods and skills. With the rapid development of Internet, more and more companies begin to pay attention to the construction of growth team. Therefore, the content of the book Growing Hacker corresponds to the work of many product managers in China. It is not only suitable for operators, but also provides valuable reference for product managers.

7. "Positioning"

Authors: AL Ries and Jack Trout.

Positioning is a far-reaching business classic, which is known as "the book that has the greatest influence on American marketing concept ever". This book was selected as the top of Fortune magazine's "Best Business Classics in History 100", which shows its important position in the business field. AL Ries, like AL Ries, is a top marketing strategy expert in the world. They are all important figures in the business field, and their thoughts and theories have had a far-reaching impact on global business.

8. "A book for reading financial reports"

Author: Xiao Xing

Reading Financial Report by One Book is a classic financial analysis book, which is very popular among readers. Since the publication of 20 14, it has been selling well and has been praised as the best introductory reading by financial beginners, investors and enterprise managers. This book mainly interprets three major financial statements, namely, balance sheet, income statement and cash flow statement, and their interrelationships, so as to help readers establish the framework of financial statements and deeply analyze the meaning behind financial data. It explains complex financial statements and financial analysis in a clear and easy-to-understand way, which is of great practical value to individuals and enterprises.

9. Influence

Author: Robert Siodini

Influence is a classic work of social psychology written by Robert Siodini, the godfather of influence, which deeply analyzes the essence and application of influence. Professor Siodini is known as "Benjamin Franklin in the field of influence research" because he enjoys a wide reputation in the fields of persuasion, obedience and negotiation. This book brings together the research results of Professor Theodini for many years. Its simple style and practical insight reveal how people are influenced in their daily lives. Reading this book can provide you with a cornerstone to understand the psychology of others.

10, "Leadership 2 1 Rule"

Author: John C. Maxwell

This is a classic book written by John Maxwell, an outstanding global leader problem-solving expert and inspirational speaker. He is called a master of leadership development. His 50 books are bestsellers, affecting more than 350,000 people every year, and affecting the lives of millions of people through seminars, books and videos. Leadership Rule 2 1 is a masterpiece of 40 years' research by John Maxwell. With the clear rules of 2 1, all aspects of improving leadership are effectively described.