Why did the small budget "Previous 3" achieve such a great success?

Ex-3: Goodbye Ex-3 hit a new high at the box office, becoming the first billion-dollar movie in Chinese mainland on 20 18! Congratulations!

From the day it was released, "Top 3" exploded on various social platforms, and the box office triumphed all the way. In addition to being overwhelmed by the momentum of "Demon Rinrin" on the opening day, it has been at the top of the list for the next few days, with a single-day income of over 100 million for four times.

As a dark horse, I attacked many New Year films at the end of the year. At present, it has exceeded one billion, and I believe there will be more prospects in the future.

In fact, it was not optimistic before the film was released, because after the release of Prequel Raiders and Prequel 2, it was once labeled as a "bad film" and was particularly criticized in the second film. In this sound, the director filmed the third film, and it is conceivable that the audience did not hold much hope.

The audience who saw the third film at the screening also had polarized comments on this. They don't like it because it is too straight and there are problems in values.

However, these voices did not affect the continuous rise of the box office, exceeding the sum of the box office of the first two films. Why?

The biggest reason is that the film has a strong sense of substitution.

Most of the first two films are fictional and made up. For example, in the first movie, an ex-boyfriend and an ex-girlfriend meet at a wedding reception. I can't guarantee that this kind of thing won't happen in reality, but it is definitely rare. Will there really be such a wonderful man and woman getting married and inviting several ex-boyfriends to come over and smash the venue? This place is obviously funny for fun.

The second part also has a lot of nonsense. Eric Wang's role was inexplicably added. Who will happen to meet a fortune-teller who will help you transform unconditionally when you are lovelorn?

Change your body, change your hairstyle, change your clothes? Pan Kanzhen? Are you kidding? Fascinated, this society is to look at the face! Even if it doesn't change, Guo Caijie's face value is much stronger than the actress in the cast.

The third part, whether couples break up because of a little thing or one of them thinks he won't take the bridge he thinks he will leave behind, it will happen between each couple.

The director added many modern life elements, such as the WeChat cancellation function, the news that Han Geng and his ex-girlfriend immediately canceled the order after drinking, which was missed and greeted for a long time, and the last word was deleted one by one, which only young people living in the moment can understand.

However, the change of the predecessor has never happened again. Jia Lin and Meng Yunmeng finally separated, which made the audience unable to let go for a long time, especially when Han Geng's Supreme Treasure shouted "I love you" desperately and the woman with mango allergy fainted after eating mango.

Everyone who has had an ex may find their own shadow in them.

Many viewers went to see it themselves. After watching it, they all cried from the cinema. It seems that there are really many students with stories.

In addition to tears, the laughter inside has also become the highlight of Ex-3, one after another, which is the style of previous series, such as breakup bureau, advertisement bureau and calculator 666. It's interesting for the director to add these to the film, which is one of the reasons why this non-IP film is so popular.

There is a story that someone went to see Ex-3 with a male ticket. As a result, after reading it, the male ticket broke up because he wanted to get his predecessor back. Although this is a joke, many people really said that they would get back together with their ex.

Juzijun wants to say that this movie is actually more about cherishing and letting go. When we are together, we should communicate and cherish. Don't part because of a little thing. If we are really destined to be together, let go and wish each other happiness.

The final ending of the film is not beautiful, but it is indeed a true portrayal of many couples. I hope those students who have stories will start over after crying!

The last sentence:

Congratulations again on "Former 3" breaking one billion!