How to choose Taobao and how to choose Tmall?

Now that the e-commerce environment is mature, it is no longer an era when you can lie down and make money without a plan, so you must be careful in choosing products and need comprehensive consideration. In particular, small white and small and medium-sized sellers with relatively weak economic ability have not yet had their own ideas on product selection. If they start wrong, they will be wrong. In fact, there is no shortage of products in the whole network market. What is lacking is the guarantee of product style and product quality. I hope that through this article, sellers can learn to analyze the market competition of their products, find the right blue seafood and achieve a sales breakthrough.

First, the competitiveness analysis and selection methods of enterprise employees

Business consultants check the keyword search volume in the past 7 days, or the search volume in the past 30 days. If there is no search volume, it is equivalent to no demand feedback. If you wear it, people won't know you have it. In this case, if you want to promote yourself, you have to burn money, so it is not for ordinary people to play.

Unpopular blue seafood is a word searched out, but few merchants sell it, and the sales volume is not bad. The monthly sales volume is tens of thousands, and the keyword search volume is also very large. In this case, the demand exceeds the supply, and you are assigned to the natural flow when you go in.

Here we take a USB flash drive as an example and search for "USB flash drive" among business personnel.

It can be seen that the search popularity of "USB flash drive for mobile phone and computer" is 3 1356, and the number of online products is 13295. That is to say, there are many people searching, but there are not many sellers who make this product, and the competition is relatively small. After selecting this keyword, we can search this word on Taobao to see what kind of product it is and have a preliminary understanding of this product.

Blue seafood may also appear in Red Sea products. For example, before I searched the eye mask, the competition of the eye mask in normal sleep was very great, but I found blue seafood in the eye mask: monocular eye mask, which is mainly used for eye discomfort, amblyopia correction, cosplay and so on. This kind of products are relatively less competitive for small sellers, and the chances of success are still relatively large.

Second, the selection method of Ali index

Enter the regional index of Ali index. If you want to see the market in Guangdong, you can see the top ten hot products in the industry by choosing Guangdong Province. But the products ranked first are often more competitive. Novice sellers should not look for products that are too competitive, which does not take any advantage. You can choose a category product with a slightly lower ranking. This kind of goods is not only in great market demand, but also not very competitive. They have a certain drainage effect and are convenient for later operation. They belong to blue seafood and have great development prospects.

Third, the method of selecting products with money

In the initial stage of e-commerce operation, it is also a good way to follow the explosion. After all, know yourself and know yourself. Strategically, you should avoid its sharp edge, hit its sore spot and maximize your own interests. Know your competitors, copy them, and then surpass them. Explosions can become explosions because their prices, styles, fabrics and styles have been tested by the market. With such successful experience as a reference, we can not only follow the trend of explosions, but also imitate big stores, online celebrity stores and new products with platform potential. We can find out from which channels the competitive baby was raised in the early stage by imitation, so we can imitate the operation process of this family to raise a new baby.

Of course, don't completely imitate your opponent, but learn to be flexible. Need to analyze the nodes operated by competitors, active nodes or data promotion nodes, and operate according to your own situation. Remember, the click-through rate in the early stage is very important, and slowly, the conversion rate is the most important.

Third, the physical store selection method

Although we are doing online e-commerce, various offline stores also have reference value. First, you need to know the market. The more data, the more you can analyze what products you are sure to make. For example, if you are interested in women's clothing, you can try to visit Yiwu (the world's largest distribution center for small commodities), Changshu (a famous clothing city), Guangdong (Humen Industry, which focuses on women's clothing) and other regions. Provinces and cities with industrial belts are usually of great reference value, such as wedding dresses in Suzhou, Jiangsu, fabric textiles in Nantong, Jiangsu, shoes and boots in Wenzhou, Zhejiang, tea in Anxi, Fujian and so on.

Fourth, the choice of friends circle

If you have no idea about the choice of new stores, I suggest you pay more attention to WeChat circle of friends. Often in the circle of friends, you can see where the young people are concerned and what their needs are. Wechat business can also be concerned, but it should be noted that there is a difference between WeChat business and WeChat business, which still needs to be treated rationally. After all, some products of WeChat business are false propaganda. What we need to delete is the products promoted by different WeChat services at the same time. These products are often hot spots at present.

Five, short video platform selection method

Nowadays, popular video platforms, such as Tik Tok and A auto, are faster, and micro-vision is also worthy of sellers' attention. For example, there was a classic case some time ago. Since Piggy Peggy became popular in Tik Tok, the search volume of Taobao has soared. Merchants are also very confused. I don't know what happened, but orders suddenly surged. For a time, the goods were in short supply and the factory could not deliver the goods in time. Many hot spots appear, which is likely to trigger a wave of shopping craze. At this time, the seller needs to capture such information keenly.

Six, Weibo selection method.

Sellers are advised to pay attention to Weibo in Taobao official website and other novel Weibo. Taobao, official website and Weibo usually distribute some latest popular and distinctive products, such as 3D kites and soft kites. For fresh and distinctive products, many people will get used to searching for the same paragraph after reading it online, just like seeing it in a physical store, and they will unconsciously leave an impression in their minds. Just because this thing is special, you are likely to search the same paragraph online.