Clothing work plan and summary 6 articles

Clothing work plan and summary 1

Through a period of clothing sales practice, I have gained a lot of sales experience and learned more about cloth

Clothing work plan and summary 6 articles

Clothing work plan and summary 1

Through a period of clothing sales practice, I have gained a lot of sales experience and learned more about clothing, so I can say that just a few months of practice has benefited me a lot.

As a student majoring in marketing, I still have a certain understanding of sales work, and the school gives us many exercise opportunities. Every Christmas and Labor Day, I will give us special training courses, that is, hold trade fairs on the boulevard of our school, so I have accumulated some work experience in recent years, so I was full of confidence when I found the job of clothing sales as an intern. I think I will be promoted to this job and achieve good sales performance ... but when I officially contacted this job, I realized that this was not what I expected.

I have never been exposed to the work of clothing sales before, so I don't know that the work of clothing sales is not simple and difficult. The customers who do clothing sales in shopping malls are not all students, but all kinds of people, so our sales work will be particularly difficult. For example, if you are an older guest, they will often tell you half a day off and ask questions for half a day, but they may not necessarily buy it. So when I first entered the post, I hit a wall. I am good at sales communication and talking with guests, but the situation is still not optimistic. I don't want to go on like this, so I often consult the store manager, ask other sales heat sources in the store when no guests come, ask them how to solve problems and learn clothing sales skills from them. With their help, my work situation improved, and then I was officially on the right track.

Through this clothing sales internship, I realized that I should "manage my meals well" in sales. For example, when older customers come to buy clothes, we should pay more attention to the quality and practicality of clothes, because they will consider the practicality of clothes more. In the face of young customers, we should not use this method, but talk more about clothing collocation and current fashion trends to promote customers. Through this clothing internship, I learned that to do sales work, we should not only have good communication skills, but also have a deep understanding of our own products, so as to better answer customers' questions and sell our own products.

Although this clothing sales internship is over, it has been helpful to me, letting me know more sales experience and greatly improving my sales level. I believe that if I am still engaged in clothing sales in the future, I will definitely do better!

Clothing Work Plan and Summary Part II

Now, the management of the store is gradually becoming digital and scientific, and the improvement of management means puts forward new job requirements for the store manager. Skilled business will help us achieve various operational indicators. A new year has begun, and achievements can only represent the past. I will manage our East China store with more exquisite and skilled business.

Facing the work next year, I feel a great responsibility. We should keep a clear head at any time and sort out our work ideas for next year, focusing on the following aspects:

1. Strengthen daily management, especially the management of basic work;

2. Increase the training of employees internally, and comprehensively improve the overall quality of employees;

3. Establish a high degree of loyalty to the company, love your job, take care of the overall situation, think of everything for the company, and contribute to the overall improvement of the economic benefits of the company.

4. Strengthen unity and cooperation with various departments and brother companies, create the best and seamless working environment, get rid of discordant notes, give full play to employees' greatest work enthusiasm, and gradually become an excellent team.

Effective management of specialty stores can reflect the overall management level. How to improve the single-store sales of specialty stores is the focus topic of the whole clothing industry. In my opinion, to start with the store manager, the store manager is the soul and leader of a specialty store. The manager's working ability and leadership ability directly affect the performance of the whole store. In order to grasp the management of the store manager, whether it is an enterprise that produces clothing or a shopping mall that sells clothing, the understanding of the store manager is very clear-the store manager is one.

Many store managers know their roles in this way: a store is like a home, and the store manager is the parents of this home. Parents should worry about all the problems of this family, including personnel, goods, hygiene, furnishings and so on. If you don't consider any small detail, it may have a bad influence on your work.

More enterprises hope that the store manager is an excellent director. The storefront is a performance stage, the hardware facilities of the storefront are scenery and props, and the company's constantly changing products throughout the year constitute the material of the story. The store manager should organize these materials into attractive stories and tell them to every guest who patronizes. Whether the story is told well depends on the organization, planning, arrangement and courage of the manager.

Either way, it shows that the manager is the leader of a store, the link of corporate culture information transmission, and the executor and concrete operator of the company's sales policy; It is the spokesperson of enterprise products and the core of the store.

Therefore, the store manager needs to stand on the position of the operator, comprehensively and scientifically analyze the operation of the store, and comprehensively implement the company's business policy. Carry out the company's brand strategy and give full play to the functions of the store manager.

Job responsibilities of the store manager:

1. Understand the brand's management policy and implement the sales strategy according to the brand's characteristics and style.

2. Abide by the company's rules and regulations, carry out the instructions of superiors, and complete the tasks assigned by the company.

3. Responsible for managing the daily work of the counter, supervising and evaluating the work performance of the shopping guide, reflecting the employee dynamics in time and training the shopping guide.

4. Be responsible for the accuracy of inventory, account book making and commodity handover.

5. Responsible for the replenishment of goods in the store and the display of goods.

6. Assist the supervisor to handle and improve the operation of the counter.

7. Assist the supervisor to communicate and coordinate with the mall.

8. Provide public relations promotion activities of brands around the shopping mall on a regular basis as needed.

9. Understand the sales situation of surrounding brands, register and provide daily in-store passenger flow information.

10. Stimulate the enthusiasm of shopping guide and adjust the shopping atmosphere of the freight yard.

The manager's work focuses on:

As a store manager, she can't be positioned as a promoter or foreman. Her mentality is the boss. How to cultivate this mentality has a lot to do with the company's cultural system. This is the art of management, and a scholar dies for a confidant; As a responsible store manager, we should pay attention to the details of daily work. Store operation is usually divided into three periods.

Clothing Work Plan and Summary Part III

As the manager of _ clothing store, I can sum up my work this year. First of all, thank the boss for his trust and colleagues for their support. In May, he was hired as the manager of Tito Clothing Store in Xinglong Family. Due to his skilled business, sales skills and the trust of his boss, he was promoted to the sales position of _ 3 Store in May. Over the past year, in line with the business philosophy of _ company, I have been able to earnestly perform my duties and laid a good foundation for the sales of _ in _.

As a store manager, I deeply feel that:

1. As the manager of a promising brand store, you must know management, be familiar with business and have a strong sense of responsibility.

2. There should be a scientific management system to manage brand stores.

3. The store manager and the clerk must have high working enthusiasm and good working mentality, and can actively make due contributions to the sales of our store.

4. In operation, we should adhere to the concept of "developing new customers in _", stabilizing old customers and expanding the influence of brand stores ",so that _" clothing can take root in the hearts of Cyclobalanopsis people.

I deeply feel that brand clothing is very suitable for people's needs. Only an elegant environment, high-quality service and enthusiastic after-sales service can attract customers to shop in our store, and let them experience the good quality of brand clothing, the high quality of brand store employees and close communication with sales staff. Whether it is the company's purchase channels, sales methods, after-sales service, I think the power of the brand is endless. Ti Tuo's management is scientific, and I am willing to contribute to the operation of brand stores.

For this year's operation, I make the following summary:

1, sales completed _, an increase over the same period of last year _, constantly changing the display of stores to attract customers. When customers stay in front of the store, you should seize the opportunity, invite customers into the store as much as possible, keep smiling, and let customers feel that you are very kind. After customers enter the store, pay attention to their every move and observe the changes of their micro-expressions. When customers touch a dress with their hands, it shows that they are interested in it. After the introduction, you can ask the customer to try it on and highlight the selling point of the product. When customers find that clothes fit them when they try them on, they should echo them appropriately and add some compliments. When customers are more interested in products, they will consider buying them. Besides, we also rely on the publicity of Xinglong family to our store and the boss's careful planning, scientific management and reasonable publicity.

2. Train three employees to understand the enterprise and master the sales skills skillfully, and let them learn more theoretical knowledge at ordinary times, then apply the theoretical knowledge to practice, combine their own work experience and learn from the service experience of excellent employees.

3. In mobilizing the enthusiasm of employees, I can allocate time reasonably according to everyone's actual situation. If you really have something to do, you can ask for leave at home. When you find that you are in a bad mood, communicate in time to eliminate the negative emotions of employees, which is conducive to the development of sales work.

4. Strengthen employees' service awareness and gradually improve the member maintenance system. Always smile, treat every customer kindly, establish perfect member information, understand member needs, communicate with members frequently, introduce members' favorite clothing types, and promote sales.

5. Deal with the relationship of the mall, abide by the mall system, cooperate with the mall work, and establish a good image of Tito among the mall employees. Participate in various meetings of Xinglong in time as required, implement various systems of Xinglong well, listen carefully at the meeting, make records, convey them to employees in time, and participate in various activities such as distributing leaflets, cleaning, military training, training, etc. On time, let the surrounding shops feel the entrepreneurial spirit of Tito's employees and let employees establish their own image at home or in the shopping mall, which will play a better role in establishing Tito's image in the eyes of others.

6. Cooperate with the sales of Wangkui and Suihua stores, allocate the number of clothes in time, increase the training of employees, and let them know that only by studying more can they adapt to Tito's business philosophy, and only by taking every customer seriously can they benefit themselves and the owner.

While trying to do a good job in management and sales, there are also some shortcomings in working at night:

1. There is not enough time for books to learn sales experience. You should learn more books on sales skills and learn more from excellent peers.

2. Sometimes, minor negative emotions will be brought to work, which will reduce your enthusiasm for work.

3. I don't communicate with the clerk often, so I can't mobilize the enthusiasm of the clerk in time.

Achievements can only represent the past. In the coming year, I will do my work harder and make the sales increase by 5 percentage points compared with the same period last year. I want to lead all the staff to do the following:

1. Strengthen management, improve system execution, learn to formulate a scientific and reasonable management system, strengthen system execution, and make rewards and punishments clear, so as to steadily improve sales performance.

2. Strengthen staff training, and teach yourself the fabric, size and price of clothes in the first week of each month. In the second week of each month, train the display and collocation of clothes; Conduct sales skills training in the third week of each month, summarize the monthly work in the fourth week of each month, test the key knowledge in the first three weeks, and reward the employees who pass the examination.

3, do a good job in other stores sales management, divided into four steps:

(1) Do a good job in the reward mechanism of branches: implement a monthly sales assessment system to reward branches that sell well;

(2) Report the test results every month and give rewards;

(3) The branch with a higher proportion of monthly sales growth will be rewarded.

(4) Strengthen the implementation of branch management system: inspect and guide its business scope irregularly every week, so as to make rewards and punishments clear.

4. Continue to maintain the membership system, take the Cyclobalanopsis store as a model, let the clerk personally communicate with the members on holidays, and send Tito's blessing in time, especially the birthday of the members; Record members' preferences in time and let them enjoy the service; Let every employee be familiar with members' occupations, hobbies and clothes sizes, let members feel the well-meaning of the clerk, let them realize Tito's sales concept and fall in love with Tito's clothes.

Clothing work plan and summary Part 4

Time passes through your fingers inadvertently, and it's another year in a blink of an eye. Looking back on my work in the past 20 years, with the correct guidance of the company leaders and the strong cooperation of my colleagues, my work can be carried out step by step. The work of the past 20 years is summarized as follows:

As a store manager, in addition to learning professional commodity knowledge, you also need to learn a series of peripheral knowledge related to commodities to make yourself more confident, more professional and have a higher transaction rate. Therefore, I use my spare time to participate in the work of other departments of the company and learn from my colleagues. Such a casual behavior has made my business more and more smooth, and also made me one of the shopping guides of the company's sales performance. I do more than others and learn more than others, so I will have more experience than others, so I will grow faster and earn more than others. Learning is for oneself, for wealth, for success and for happiness, so as an excellent store manager, he is not only an expert in some products, but also has all-round knowledge.

First of all, cultivate one's psychological quality at work.

In our work, we have to deal with people from all walks of life every day. They come from different industries and different levels, and they have different needs and different mentalities. If we want to serve every customer well and satisfy them whether they buy or not, we need to show first-class psychological quality when we say "no" to others in the face of failure. Therefore, I want to thank my work, so that I can learn the skills of observing color, looking around and listening around, and my psychological quality has been well exercised in my work.

Second, exercise your basic sales skills with your heart.

I don't want to sell anywhere in my life. I think any job is related to sales. Even if the United States is running for president, the president will make a speech and sell himself. An excellent shopping guide should not only have good psychological quality of sales and service, but also become an excellent sales psychologist. In my daily work, I learned to analyze the psychological changes and needs of customers through every little gesture and facial expression of customers.

Third, eloquence has been greatly improved.

To be an excellent shopping guide, you must have first-class eloquence, and you can express your ideas through language. In my daily work, I communicate with different customers and introduce products every day. Over time, my eloquence and communication skills have been greatly improved.

Fourth, cultivate contacts and improve the customer return rate.

We deal with people every day in the sales process, so this is an opportunity to learn how to communicate with people, how to build trust and how to win recognition from others. I, on the other hand, fully grasped this opportunity, turned a strange customer into a bosom friend through excellent service, made all kinds of customers like me, and made full preparations for future success. I never realized this before. Work is just for work. I never thought what I could do to prepare for the future.

Of course, there are still many shortcomings and difficulties in my work, so I will not be proud of these gains. I will constantly improve my professional quality, strengthen business training and study, constantly improve the shortcomings in my work, and serve the company and customers with more enthusiasm and quality work. We work most of the day. Only by making our work truly happy can our life be truly happy. I am glad that I have found a job that can make me happy and fulfilling. I love my job very much. In the new year, I will devote myself to my work with more enthusiasm and contribute my light and heat to the company!

Clothing Work Plan and Summary Chapter V

As the New Year's bell approaches, we bid farewell to the hectic year, and ushered in the bright, hopeful and passionate year of 20 19 with enthusiasm and expectation.

In a blink of an eye, a year passed immediately. In this year's work, I have made a lot of efforts and achieved good results in my own work. For example, the number of broken code sales in _ store has been among several stores, and the number of broken code sales in _ store is also rising, and it pays close attention to broken code varieties every month and can complete the task every month. Strictly implement the daily workflow and the company's basic rules and regulations, and the employees in the store are relatively stable. Working in the company for more than one year on average is also recognized by the company.

But I still don't work with 100% heart, so I feel ashamed. Overall, the store performance has not been completed by x% this year. Although the sales unit price increased by x% compared with last year, the number of stores as a whole only increased by x%.

Looking back on the work done this year, I feel quite touched. In the past, I first thanked the company for giving me such a development platform and cultivating it with my heart. Thank the leaders for their encouragement and supervision in their work. Let me learn a lot of sales and communication management skills, and take the first step for the smooth development of the next company. Secondly, I want to thank my team and my colleagues for encouraging and cooperating with each other in their work. They all have something to learn, and I have learned a lot from them to make myself more mature.

Through this year's continuous running-in with the company's sales management model, I have more realized the knowledge, social skills and familiarity with product knowledge and skills of a sales manager, which determines the sales ability of a store manager and sales staff. To this end, through such a long period of work accumulation. I am aware of my existing shortcomings and advantages. The whole year's work and feelings are summarized as follows:

1, the most basic customer maintenance in sales work is too little. X VIP customers were recorded, among which X old VIPs did not spend this year. Plus, the number of VIPs who come to spend once is X. Judging from the above figures, we have not done a good job in basic maintenance. I don't know the reason why the distinguished guests didn't arrive in time. Sales are not ideal.

2. Communication is not deep enough. In the process of communicating with customers, employee sales failed to introduce the value of our products to customers very clearly, which only showed that they were obsessed with price increase and failed to tell the value of products. I don't know the real idea and purchase intention of customers; Failing to give perfect answers to customers' questions in time.

There is no clear goal and detailed plan for daily/monthly work. The habit of writing work summary and plan has not been formed, and the sales work is in a state of laissez-faire, which leads to various adverse consequences such as no unified management of sales work, unreasonable distribution of working hours, and chaotic work situation.

4, the requirements for the store are not strict, especially in the past, the doorman was not timely, lacked persuasion in front of employees, and could not appeal. Work responsibility and work planning are not strong, and these problems need to be improved as soon as possible in the next step.

5. Because individuals are not diligent enough and strict with themselves, they don't pay much attention to inventory sales. Store X opened in X-women's trousers have always accounted for a relatively high proportion in X, while men's trousers only accounted for 27%. Later, it meant to increase the proportion of men's trousers, thinking that it was also to increase sales. As a result, in the following months, men's trousers were installed but women's trousers kept declining, which was caused by their neglect of inventory sales. Now I began to improve this series of problems.

The above are the problems that I have done well and badly and need to improve. I hope the leaders will give me supervision, help and give me valuable advice.

Clothing Work Plan and Summary Chapter VI

This year, the clothing shopping mall has carried out its work closely around the various task indicators issued by the shopping mall, and has made remarkable achievements in strengthening management, strengthening awareness and carrying out activities, which has made great contributions to the sustained and rapid development of the shopping mall.

Since its opening in 20_, the clothing store has made three large-scale commercial layout adjustments under the premise of constant development, which has improved the brand structure of clothing and rationally utilized the benefits ... Only in this way can the store develop rapidly and steadily.

This year, our shopping mall closely focuses on the overall deployment and 20_ year work plan of the shopping mall. The leading group of shopping malls went out to investigate and study, repeatedly scrutinized the upgrade plan and implementation details, learned advanced business concepts, and made rational use of efficiency, which achieved remarkable results. What is particularly worthy of recognition is that in this year's upgrade, we have taken a series of powerful measures, such as expanding business area, upgrading brands, adjusting product positioning, transforming storefronts, and strengthening management. All the staff worked together as one and achieved certain economic and social benefits. Not only improved the corporate image, but also the sales performance continued to climb.

Looking back on the work in the past 20 years, we can summarize as follows:

First, to adapt to the upgrading of market demand, the overall business layout is adjusted reasonably, the brand structure is becoming more and more mature, and the operating results are gratifying.

The clothing store planned 44 million tasks for the whole year, which was actually completed 1 10,000 yuan; The gross profit plan was 3.3 million yuan, which was actually completed 1 10,000 yuan.

This year, new product fees, advertising fees, decoration management fees and other income were collected, and the accumulated net profit was more than 70,000 yuan. In order to achieve good business performance, we have taken the following measures:

1, keep up with all kinds of large-scale promotional activities in the commercial building, and don't miss any sales opportunities.

According to the overall arrangement of the shopping mall, in many large-scale promotional activities, our shopping mall can actively cooperate with the theme of the event to promote sales with activities and festivals. During the anniversary, group celebration, golden week and other important promotion periods. , has achieved good sales performance and economic benefits, the highest daily sales exceeded one million. In cooperation with the activities of the commercial building, we have done a lot of preparatory work, actively contacted manufacturers to supply, increased marketable varieties, flexibly promoted sales, guaranteed bottom deduction points and strived for a win-win situation.

2. Expand the business area, make rational use of flat efficiency and enhance the business brand.

Brand management adopts the principle of grasping the big and letting go of the small, adjusting and introducing more than 80 brands, and there are more than 10 counters with annual sales exceeding one million. It ensures the promotion of the commercial orientation of our commercial buildings.

In the process of upgrading, Mr. Feng led the members of the shopping mall team and relevant departments to repeatedly analyze, study and carefully plan, expanded the business area of men's wear, sports and leisure, expanded the clothing shopping mall from the original two and a half floors to three and a half floors, and upgraded the business area and brand of men's wear, sports and leisure. Men's wear has developed from more than 20 brands to 6 1. More than 30 well-known men's wear brands such as Peroro, Youngor, Jiu Wang Mu, Playboy and Harenah Golden Fox have been introduced, and international sports brands such as Converse and kappa have settled in our shopping mall. It also introduced domestic sports and leisure brands such as Seven Wolves, Peak, Kontha, Columbus, Guirenniao, Hao Jian, and more than 20 neutral leisure brands such as Wei Peng, Peggy, Jinduren, Qipaiwang and Evian, and successfully completed this year's upgrade task, which was well received by enterprise colleagues and consumers.

After the upgrade, the adjustment points of men's wear and sports increased by 2%-3% on average. The net profit of rent, management fee and employee salary increased by 1 1 ten thousand yuan, which laid a good foundation for improving sales performance.

In order to meet the needs of the overall image development of the commercial building, and at the same time take into account the key points of this commercial layout adjustment, more than 10 women's clothing brands with poor sales performance were eliminated by the last elimination system, and more than 10 women's clothing brands were introduced, including Kaxilu, Yanuo, Funaier, Tikri, Rehuo, Fanaza and Fair. Successfully completed this year's upgrade task, laying a good foundation for planning to upgrade the women's brand again next year.

Improve the unreasonable commercial layout and make use of all available space to achieve the effect of flattening. The clothing area has undergone a small-scale adjustment, and newly introduced counters such as Jiadeli, Jin Xin Jewelry, Jinyu Qi, Manicure, and Auschmann Fashion Women's Bag. The annual profit of the mall increased by 6.5438+0.4 million yuan. Due to the rational use of space, it has been well received by suppliers and customers.

3. Strive for perfection in management, find out the shortcomings of their own management work, and draw up supplementary plans and implementation plans for work details.

This paper discusses the problems encountered in practical work, seeks solutions and implements them, and gradually improves the management system of shopping malls. After upgrading this year, the commercial building held many large-scale promotional activities to gather popularity. At work, we found that every day after noon and 5 pm are small sales peaks outside weekends. In view of this situation, we adjusted the working hours of cashiers and shopping guides, and adjusted the morning shift from 1: 30 pm to 12: 30 pm. The early shift staff asked to have lunch after 12: 30, which put an end to the phenomenon of being empty because of eating. It not only avoids the phenomenon that customers can't afford to pay for shopping at noon and run away in the afternoon because they are rushing to work, but also avoids the phenomenon that customers are dissatisfied with the shopping mall when they are not received by the salesperson, which improves the sales performance.

Ask the head of the cabinet to take responsibility, record the sales of the cabinet group every day, make a summary at the end of the month, and calculate the sales profits and expenses of the cabinet group this month, so that the head of the cabinet can provide timely and accurate data no matter what data the mall needs. Let everyone know how to operate, how to settle accounts and how to manage.

4. Cultivate talents in all directions, care about employees' lives, and enhance cohesion and core strength.

Our clothing store has 86 self-employed workers and more than 300 factory employees. Over the past year, improve the quality of employees, enhance service awareness, strengthen management, and seek benefits from management. Many activities such as store sports meeting, simulated shopping, speech contest, 100-day sales contest, pop contest and model performance were held. In the first pop contest held in the commercial building, he won the first place in the total score of the group. Anta counter won the second place in the live simulation shopping demonstration. Enhance the cohesion of employees and glow their enthusiasm and enthusiasm.

(1) Improve the quality of employees and seek benefits from management.

In this upgrade, the members of the leadership team of the shopping mall set an example, not afraid of being dirty or tired, and everything played an exemplary role in providing services. It only took more than 40 days to complete the task of upgrading the three-story building.

The person in charge of the counter is proficient in shopping guide and cashier business from the perspective of improving his own quality. Now, no matter which counter staff is in short supply, or customers queue up for large-scale activities to pay money, each counter leader can replace grassroots posts. Improve the economic benefits of shopping malls while facilitating customers.

The improvement of the quality of the cabinet director has driven the members of the cabinet team. With the overall improvement of the quality of employees, the establishment of brand awareness, the sales performance has been rising, and the profit has doubled compared with last year.

(2) Training talents in all directions and leading the work of other departments.

Discover the bright spot of each employee and make good use of it, so that they all have a "useful place." It has trained a team of high-quality employee models who can participate in various competitions and trained many excellent journalists. Articles are often seen in Europe and Asia today.

No matter what promotional tasks or activities are arranged in the commercial building, we can overfulfil or achieve leading results. At present, our store has cultivated a hard-working staff team that doesn't care about gains and losses, regardless of remuneration, and has been praised by store leaders and relevant departments for many times.

⑶ Establish employee files, understand employees' family status and care about employees' lives.

Through the establishment of employee files, I learned the first-hand information of employees. Take care of employees with special difficulties at home and mobilize employees to care for and help them. Take the initiative to take clothes and daily necessities from home to poor employees; Employees build houses at home, and we mobilize employees to use their personal time to help her; The employee's brother had a car accident, so we asked questions and tried our best to relieve the employees' worries. Driven by us, our shopping mall has now formed a good atmosphere for everyone to help when they are in trouble.

5. Carry forward the enterprise spirit of "diligence and thrift", reduce costs, save potential and reduce unreasonable expenses.

It is everyone's responsibility to be thrifty in our shopping mall. On the premise of economy, reduce the number of small logistics personnel and reduce the per capita salary. There used to be four cleaners on the first floor, but now there are two cleaners on each floor. There should be two cleaners on the first floor of the bathroom, and now there are two cleaners on the second floor. Each person saves nearly 10,000 yuan in per capita salary every year.

Because shopping malls are big and costly, what can be used will be patched up, and what can be used will not cost a penny. Because there are many counters in our store, there are many long-distance telephone faxes and the cost is high. We communicate with the factory. Mobilize manufacturers to install their own telephones to reduce the management cost of shopping malls.