Ziweilu whisky bar

I want to tell you the following whisky first.

Time shifted to 20 17, and the price of Yamazaki NAS (no year) in Taobao rose to 420-450 a bottle. That's it. You know, even a proud and willful brother like mccarron can buy a bottle at this price. 12 is still available. Of course, I'm not saying that whisky is getting more expensive as it ages, but that the price is ridiculously high. After a peaceful Spring Festival, all the whisky products of Suntory rose by 20%-30% across the board, among which Yamazaki was the number one brand. In this case, the visual inspection will continue to rise. This is just the price increase, just the tip of the iceberg. Along with the crazy price, there is also the strange perception of whisky by China consumers.

First of all, you can't say the word "blending". In China, mixing these two words is the original sin. As we all know, the word blending is neutral. To put it bluntly, it is to mix different raw materials together. In the wine industry, this is the only way to improve wine quality and ensure product consistency. In distant Scotland, behind every ordinary whisky, an experienced blending master is needed to ensure the unity and stability of whisky taste and flavor. The reason is that almost every barrel of whisky tastes different. In China, blending always reminds people of the news that people are killed by fake wine in news broadcast, although the people who have these associations may not watch news broadcast for a long time.

The well-known blue label is Diageo's flagship blended whisky. It is a trade secret how Diageo, which owns more than 20 wineries, blends their johnnie walker, but once blended, it can't compare with various single malt whiskies. It seems that these blended whiskies are only blown off with black tea in nightclubs and have nothing to do with the word "tasting". In fact, even single malt whisky needs to be blended. What happens if you don't deploy? The XX winery 12 I bought today is totally different from the same brand and model I drank last week. What can I do with this brand? Throw it away. Needless to say, the so-called "original wine" has no balanced taste and good structure without blending, and most of it is just a barrel-flavored gambling game.

Then somehow, people in China seem to like Japanese whisky very much. You may not admit it, but the hype about Japanese whisky has been very successful in China. At the beginning of 20 14, the price of Yamazaki 12 was still around 300, and now it is moving towards four digits. In the past two or three years, the overall price of Yamazaki has tripled, not to mention the crazy pursuit of Karuizawa in the market at present. The price of 800 wine was 5000 at the auction. Karuizawa did stop production, but look at Port Ellen. She was also proud of the quality and stopped production. Its price is far less exaggerated than that of karuizawa. In the hands of speculators, it seems that the Japanese whisky factory may "stop selling" or "stop production" tomorrow, or simply "be condemned by heaven" like the aforementioned PorteEllen (winery destroyed by natural disasters).

Well, even if the market recognition makes its price rise, what is the level of the most consumers of this Yamazaki year 1923? There was no Yamazaki 1923 product at the earliest, and the same positioning product was Yamazaki 10. Due to the shortage of stock and supply of raw wine, Yamazaki stopped 10 and introduced the new Yamazaki 1923 on the market now. Of course, the quality of wine has declined. Even Yamazaki 1923 two years ago, compared with the production version, the production version is more bitter. Even the cheapest Suntory horn bottle used as a cocktail has not escaped the fate of price increase.

The greatest pleasure of whisky is to experience the efforts of the people behind a glass of wine. If wine shows the harmony between heaven, earth and people. That whisky is the ultimate embodiment of the craftsman's spirit-fermentation and distillation technology, barrel aging and blending are the embodiment of human skills. Besides Japanese whisky, there are actually many choices, including traditional Scotland and new Scotland. There are Irish, North American bourbon and rye whisky, and even Taiwan Province, Indian and Australian have their own whisky factories trying to launch better products. I went to a bar some time ago, and the whisky was all, almost all mainstream, except for a bottle of Japanese whisky. Sitting in front of the bar, I couldn't help asking the bartender, "Why isn't there any Japanese whiskey?" I don't like it. "

Coincidentally, the last time a Californian came to me, he was asked, "How is Yamazaki?" He replied seriously, "I don't like those Japanese whiskies." They taste too clean. That's not whiskey. "

Just as Japanese people are so keen on Japanese whisky now, in China, people prefer Scotch whisky. What I want to say is that if the quality of a wine goes downhill and the price goes uphill, then its good times will not last long, and it is impossible to know whether people really like Yamazaki.

Weibo, the brave man who conquered Xinghai: Karma_XXXL.