What company is Beijing Zhenshanmei?

A large number of aloe raw materials used in China are provided by American aloe manufacturers. In the current Luhui market in China, there are two major enterprises: perfection and truth, goodness and beauty. Truth, goodness and beauty from 1994 to 1997, it was the time when pyramid schemes in China were in full swing, and large and small pyramid schemes mushroomed in China. As the general manager, Liao is not only responsible for the training of direct sellers, but also has an important responsibility: to supply raw materials for aloe vera. The reporter saw this passage on the website of Zhenshanmei Company: "Chairman Liao started to sell aloe mineral crystals in Southeast Asian countries on 1989, and took the lead in introducing aloe mineral crystals into China market on 1993. CHEMINS and the chairman of the board of directors have worked happily for more than ten years and established good cooperative relations and profound friendship. " This fully illustrates the origin of Liao and this chemical company. A company manager of Zhenshanmei revealed the relationship between Liao and CHEMINS. Liao has been dealing with CHEMINS since the late 1980s and is responsible for aloe marketing in Southeast Asia. It was Liao who facilitated the cooperation between CHEMINS and Perfect Company. At that time, Liao was faced with the double temptation of opportunity and advantage: at that time, the MLM market in China was developing at an amazing speed, which was a huge opportunity. At that time, the aloe market in China was still in its infancy, and it had a complete and technologically advanced supply line, which was an advantage that others did not have. Combined with the historical background, the reporter believes that the reason why Liao chose to leave should be that Liao hoped to gain a bigger share in the booming MLM market at that time. So Liao became independent and established Beijing Zhenshanmei Company. 1998, he cooperated with CHEMINS company again and was ready to do it well. It's a pity that the reporter met Liao for a short time, and he didn't have time to ask him how perfect the proportion of shares invested by the three of them was, otherwise it would definitely help solve the mystery of Liao's resignation. But what Liao never expected was that a "ban on transmission" of 1998 completely broke his plan. Truth, goodness and beauty were forced to turn to traditional industries. In contrast, perfection is lucky. Shortly after the "ban on transmission", it obtained the qualification of the transformation enterprise specially approved by the China Municipal Government. However, in this "departure storm", the perfect company has been greatly affected. Liao's departure is a great blow to me. According to insiders, Liao left Perfect with hundreds of millions of assets, and because of his influence in the aloe market, CHEMINS, a long-term partner of aloe supply, turned to Zhenshanmei Company 1998. Liao's departure had a great impact on the perfect supply of raw materials. How will a perfect company without raw materials maintain its production and operation? From the description of Lao Perfect, the reporter learned that when Liao left his job, Perfect Company had an aloe supply contract signed by 1993 with a term of ten years. This means that even if the source of raw materials can't be found perfectly, there will be no shortage of raw materials until 2003. Perfect has gained a precious five-year buffer period. The reporter contacted Perfect Headquarters on the supply chain issue. A manager of Perfect Top refused to disclose the raw material supply line on the grounds that it was a company secret, but repeatedly stressed that the raw material of Perfect was mainly aloe vera from the United States. Aloe vera, also known as American aloe vera. According to the international authoritative Aloe International Scientific Association, the largest aloe producer in Cura? ao is American Aloe Company. Here, it is necessary for us to mention CHEMINS Company in America again. This is a professional raw material processing factory, engaged in a variety of raw material processing technology, and does not have the production capacity of aloe itself. So where does CHEMINS aloe vera, which makes mineral crystals, come from? Zhenshanmei Company purchased a certain amount of aloe field supply right from American aloe company through CHEMINS Company, and after technical treatment by CHEMINS Company and other partners, it became mineral crystals, and then it was transported to Zhenshanmei's China processing plant to produce aloe products. The former supplier of Perfect Company is CHEMINS Company, which shows that the existing supplier of Perfect Company is probably American Aloe Company. Let's take a look at the situation of American aloe company. After 198 1 was acquired permanently, the company became a subsidiary of American Permanent Products Company. A manager of the permanent company told me a message: When the permanent company landed in China in 2002, it set up its first branch in Zhongshan, called "Zhongshan Permanent Trading Co., Ltd.". The next year, the 10 year contract owned by Perfect Company expires. Although the manager didn't make it clear that the permanent supply of raw materials was perfect, the coincidence was reminiscent. However, the reporter's inference was denied by an insider familiar with the perfect situation. The source told reporters that the perfect raw material supplier is actually not a permanently acquired American aloe company, but a company called Fujian Putian. For a time, it is hard to say where the perfect company's aloe supply chain came from. The departure of Liao and CHEMINS brought another big problem to perfection: production technology, in addition to the influence of raw materials. As a manufacturer of main processing raw materials, processing aloe raw materials is CHEMINS' strong point. During the cooperation with Perfect, Perfect products are mainly produced by CHEMINS. However, in 1998, CHEMINS turned to cooperate with Zhenshanmei, taking away the technical advantages of aloe extraction technology, and Perfect once again faced another major crisis: process crisis. How does perfection solve the process crisis? According to the official information of Perfect, Perfect has recruited a large number of professional researchers at home and abroad, set up research and development departments and quality control departments, and turned to self-research. According to a senior official of Perfect, the existing Perfect Aloe is produced by processing Aloe Curacao in the United States. In other words, the most perfect production process at present is the same as truth, goodness and beauty, that is, the processed aloe raw materials are reprocessed into aloe products. The reporter learned from other aspects that the perfect aloe production process is that there is only the production process now, and there is no aloe extraction process. So how is the problem solved? This is mainly from the help of Zhongshan "Zhongshan Permanent Trading Co., Ltd.". American Aloe Company, a subsidiary of Permanent Company, owns two world patents: peeling and stabilization technology, and is a top professional enterprise in extraction technology. A manager of the permanent company told the reporter that the aloe provided by the permanent company is not the green leaves of aloe, but the finished aloe gel. However, a veteran who has left Perfect Company denied this. He told reporters that it was because he could not accept the technological problems of raw materials and products that Zeng Tianwang, the production director of Perfect Company, left Perfect Company in April 2004. Although faced with the supply and process problems of aloe vera, it survived perfectly. Because of these experiences, I perfectly realized that the real power of aloe is not in my own hands, and there is a danger of being controlled by others at any time. In 2003, the big move was the perfect start. The reporter analyzed that it is perfectly divided into "three steps". First of all, through technical means and active cooperation with the government, we passed four quality certifications in one go. Successfully laid the foundation for the future product quality. Secondly, we began to adjust the product structure and act as agents for other brands of products. In the future, we will completely get rid of the situation of being controlled by people because of single products and seek diversified development in all directions. Finally, vigorously develop their own team size. It was also at this time that the overwhelming team developed perfectly. This "three steps" is very successful: through quality certification, the market position of our products has been perfectly and successfully consolidated; By adjusting the product structure, it laid a foundation for the adaptability of enterprises; By expanding the team, we have stabilized our own consumer market, and when direct selling starts to heat up again, it will have the effect of creating momentum. However, such expansion has also brought a series of problems, mainly in the blind expansion of the team, resulting in the imperfect development of the whole system. The existing local problems of the perfect team need to be solved seriously. The Romance of the Three Kingdoms is perfect now, and it has developed into one of the leading direct selling enterprises in China and the largest aloe direct selling enterprise in China. This foreign-funded enterprise, with 5 international organizations, more than 30 national branches and more than 3,000 specialty stores, occupies a decisive position in the direct selling market in China. Its position as an aloe mobile phone is unbreakable for a time. On August 8, 2004, Zhenshanmei, which had already transformed into a traditional industry, suddenly officially opened the market, announced its entry into the direct selling industry, and launched the "Ailu" product in an all-round way, followed by the "Amber" series. Is this transformation of truth, goodness and beauty disrupted because 1998 failed to seize the opportunity? Or come back for perfection? The reason given by Zhenshanmei Company to reporters is that this is the strategic deployment of Zhenshanmei itself and has nothing to do with perfection. Truth, goodness, beauty and respect for perfection have made outstanding contributions to the direct selling industry in China. Is the motivation of truth, goodness and beauty really so "simple"? On the surface, Zhenshanmei has been operating in the form of a traditional specialty store since its establishment seven years ago. However, little known is that while stabilizing the China market with truth, goodness and beauty, Liao runs a direct selling company named "Haoweisi" in Malaysia in partnership with others. Liao put a lot of energy into it. After eight years of operation, this enterprise has achieved good results in Malaysia. It is said that in addition, Liao also joined an internationally renowned large-scale direct selling company. It should be said that Liao has accumulated quite rich experience in training and system operation. It should be said that although the transformation of truth, goodness and beauty is not long, the top management of the company headed by Liao is not lacking in direct sales experience. Here is an interesting story. When Perfect Company moved its headquarters from Malaysia to China, Liao settled in Zhenshanmei and focused on the development of Malaysia. Who develops better in Malaysia market, Liao or Gu? The reporter has no specific information yet. Although the reporter noticed that Gu was awarded the title of "Justice of the Peace" by the Malaysian head of state in 2000. But this is just an honorary title, which does not explain more problems. Today, Liao once again focused his work on China, which was a perfect "brothers' party".