Wei Zi garage coffee recommendation

Creating coffee-the "invisible" entrepreneurial circle in the coffee bar-a cup of coffee and an opportunity (photos)

2015-02-10 02: 20: 00 Source: Bohai Morning Post (Tianjin)

"One cup of coffee, one chance" is undoubtedly the simplest and most vivid explanation for creating coffee. When the tide of mobile internet entrepreneurship comes, entrepreneurship no longer relies on an office space and visible hardware services, but more on invisible soft services, and the entrepreneurial service model of "entrepreneurial coffee" derived from it is very popular.

Pioneer Coffee, which originated from Silicon Valley in the United States, has promoted the development of pioneer coffee bars in many provinces and cities in China since its establishment and development in Beijing. In the past two years, there have been more and more entrepreneurial coffees in Tianjin, from the early Tianjin entrepreneurial coffees, Nasdaq entrepreneurial coffees to the recent Tianjin Internet entrepreneurial coffees, 1895, Kailida, Nankai Qingchuang Park, etc., all of which are similar service models. There are many talented entrepreneurs and investors hidden in the small coffee bar, which embodies the dreams of a group of grassroots entrepreneurs.

Venture capital coffee is basically an entrepreneurial service industry, which provides a platform for entrepreneurs to work and communicate through a coffee bar. The core significance of the so-called entrepreneurial service industry is to build a service platform, which can provide funds, contacts and opportunities to communicate with the same type of investors and entrepreneurs for grassroots start-ups. In the past two years, there have been many enterprises engaged in this industry in Beijing, Tianjin, Shanghai and Guangzhou, from the earliest garage coffee and 3W coffee to the latest starting coffee, 36Kr and maker space. Their business forms cover cafes, technology websites, interest cabins and so on. And their overall development is relatively mature.

In Tianjin, entrepreneurial coffee has not started for a long time. In the past two years, investors began to invest in it one after another. At present, there are five companies with mature forms and activities. The reason why the coffee shop is chosen to serve entrepreneurs is because the person in charge of Tianjin Venture Coffee, which has the longest history, believes that the entrepreneurial service in the form of coffee shop is mainly to create a popular, low-threshold, relaxed and convenient entrepreneurial service atmosphere, which is more easily accepted by entrepreneurs.

Entering Jinjing Internet Venture Coffee, the reporter saw that the ground floor including coffee shop and office space has settled in more than 20 enterprises, and the office space of each enterprise is equipped with necessary office facilities such as tables, chairs, computers and printers. The reporter interviewed the founder of one of the e-commerce companies randomly, and his most direct feelings were two points: First, the cost was greatly reduced. "There are three people in our company. If you rent an office outside, it costs at least 3000 yuan a month. Here, you only need 800 yuan every month, which is equivalent to buying a cup of coffee every day. You can also use water, electricity, internet and office supplies for free, which can save half the cost of starting a business. " The second is opportunity. "In entrepreneurial coffee, there are different forms of activities such as entrepreneurial roadshows and investor meetings almost every once in a while. Usually, some entrepreneurs and investors come to coffee bars to talk about business and find projects. For us, there are more than n opportunities to find ourselves. We just need to focus on this project. "

Beijing: There is a "financial corner" in the garage coffee creation circle.

Beijing Garage Coffee is an early coffee creation organization, boasting that entrepreneurs can enjoy a free and open office environment here by ordering a cup of coffee every day. The rise of this model is also the "Depth Charge" that later promoted the development of entrepreneurial coffee in China.

It is understood that from 20 1 1 to now, the development of garage coffee in Beijing has entered a virtuous circle. Now, Beijing garage coffee is officially embedded in banking services. Cooperate with Bank of Beijing Zhongguancun Sub-branch to provide financial services for startup companies recommended by Garage Coffee, including company registration service, company settlement service, company loan service and credit card service exclusive to the startup team in the park.

A clothing company named Yongqing Yongzhi in the garage coffee got financial support from Bank of Beijing. Although the loan amount is the least, only 20,000 yuan, it can be used to pay for procurement and personnel expenses, which relieves the financial pressure of enterprises. Most importantly, there is no need for mortgage at all. This is a visible effort made by the "financial corner" of the coffee circle to provide entrepreneurial services. For these enterprises that are in their infancy and have not yet achieved profitability, they will issue small credit loans to banks.

Shenzhen: 3W Coffee is more focused on intelligent incubators.

As a chain coffee creation organization, 3W Coffee has set up branches in Beijing, Shenzhen and other cities. Compared with Beijing, 3W coffee in Shenzhen is more intelligent and free.

In Shenzhen 3W Coffee (Yuanxing Science and Technology Store), the reporter saw that various areas in the huge coffee creation service platform are scattered. The first floor is the coffee shop and intelligent hardware experience area, the second floor is the conference hall and Nasdaq leisure area, and the first floor is the 500-square-meter joint office of 3W incubator. The so-called "small public dream" is vividly reflected here.

Take the stairs to the second floor, small-faced cats, bee parents' meetings, micro-workshops, strength shooting, beauty chefs, car life, oral training experts and other entrepreneurial projects. They are all displayed on the wall, and this project only needs one or two simple introductions to make people feel the urge to give it a try. "Shenzhen itself is a city suitable for entrepreneurial activities and a central city of intelligent hardware, so there will be a bias from the decoration here to the project selection of entrepreneurial teams." Chen Chunlong, 3W Coffee Activity Specialist, introduced.

When the reporter wanted to experience the incubation area, Chen Chunlong introduced a quick and convenient way-slide. Although it is only a simple setting, it highlights the lively atmosphere of the whole entrepreneurial coffee. In the incubation area, all entrepreneurial teams are separated from each other but connected with each other. As a whole, it is a large office area, and each part is separated from different entrepreneurial teams, which is not only conducive to their own thinking about their own projects, but also convenient for communication with each other.

Tianjin: The positioning of Nasdaq Bar is a first-class incubation carrier.

By integrating the elements of local entrepreneurial resources, Entrepreneurial Coffee builds a one-stop service innovation and entrepreneurship incubation platform for early entrepreneurs, such as office, talent exchange, technology sharing, market expansion and project docking, which is particularly evident in Tianjin Nasdaq Bar (hereinafter referred to as "Na Ba").

At present, Cui Xiaole, assistant to the president of Tianjin Nankai Fair Group Co., Ltd., who is the main person in charge of Na Ba's entrepreneurial service, told reporters that Na Ba belongs to the Smart Mountain Science and Technology Cultural Industry Base. At the beginning of its establishment, Wisdom Mountain established the park orientation of Tianjin's high-end scientific, technological, cultural and creative industries gathering place and incubator, and built a "three-level incubation system" for entrepreneurial enterprises. Among them, Na Ba

It is a first-class incubation carrier. "This is a purely open zero-cost incubator, mainly for start-up scientific and cultural enterprises and individuals, and has created an offline efficient aggregation platform for entrepreneurs and investors for mobile office, project display, creative exchange, high-end speech and business cooperation."

As a zero-cost incubator, Na Ba is currently mainly open to entrepreneurs in the form of activities, such as inviting entrepreneurial experts and investment experts to Na Ba to organize theme sharing activities; Or cooperate with external institutions to carry out public welfare activities. "This is actually a particularly diverse space. There are many similar spaces in Wisdom Mountain. We hope that different people will bring different personalities to the space when they use these spaces. "

Relatively conservative limits the spread of entrepreneurial atmosphere.

In fact, compared with the entrepreneurial coffee in Beijing and Shenzhen, there are still some problems in the entrepreneurial coffee in Tianjin. Cui Xiaole believes that in fact, there are obvious problems in Tianjin's entrepreneurial coffee, such as lack of stamina, lack of mode and weak atmosphere. The reasons for these problems, such as being too close to Beijing, lead to the lack of entrepreneurial atmosphere in the city. "At present, Beijing, Shanghai and Shenzhen have gathered a large number of migrants, which makes the entrepreneurial atmosphere in these cities more and more strong. For Tianjin people, the foreign population is small and the locals are relatively conservative. This basic model limits the spread of entrepreneurial atmosphere. "

However, despite some inherent problems, Tianjin's policy support in the past two years is still very strong. In addition to the investment in the entrepreneurial service platform, the government has also provided various practical assistance such as entrepreneurial funds and talent funds for all districts and counties. At the same time, as far as the urban area is concerned, Tianjin's entrepreneurial cost is much lower than that of neighboring Beijing, and from the perspective of the development of high-tech zones and Binhai New Area, there is also great potential in the future, which will be of great significance to improving Tianjin's entrepreneurial atmosphere.

Bohai Morning Post reporter Zhao Meng