How deep is the water in the contact lens industry

Unlike clothing and cosmetics, there are only a few brands in the contact lens market, which monopolizes 90% of the global market. The four major brands are Johnson & Johnson, Alcon, Cooper and Dr Lee Lomb.

Johnson & Johnson, the globalNo. 1, sells well in Europe, America, Japan and South Korea, and belongs to Johnson & Johnson vision care Company with the brand ACUVUE? A Youshi is well-known for its comfort and brand benefits. Johnson & Johnson silicone hydrogel is the second generation, but Johnson & Johnson's strong products are sunshine, low-end sunshine, middle-end sunshine, high-end constant moisturizing oxygen, and the thickness of bright eye center is 0.07 mm At present, there is no thinner product than this.

Alcon's sales volume is the second in the world, but there is still a big gap with Johnson & Johnson. Sales volume is only about half that of Johnson & Johnson, and part of it comes from nursing liquid. The parent company Novartis Group is the first generation of silicone hydrogel. The oxygen permeability of Schur's oxygen moon throw is 1.38 Dk/t, which has high hardness, poor moisture retention and unsatisfactory wearing experience. At present, it has been removed from the shelves abroad and is mainly sold in developing countries. The moisturizing comfort oxygen introduced later focuses on moisturizing. Alcon's moisturizing technology is actually a surface treatment technology, which coats a permanent hydrophilic film on the lens surface, but according to my personal experience, it is useless. Compared with Johnson & Johnson's moisturizing technology and Cooper's hydrophilic material, it is still hard to dry, but it is cheaper.

Cooper, formerly known as Cooper, entered the China market late and many people are unfamiliar with it. As an insider, I have to say that the lofty line of this brand never engages in product promotion and advertising, and any form of promotion is also prohibited for the following dealers. According to the sales manager in their area, their company has only one purpose, that is, to concentrate on product development ... Cooper's leadership is very disdainful of the advertisements of Dr. Bosch and Johnson & Johnson, and attaches great importance to the professional quality of employees, and conducts business training and assessment for employees every six months. There are also top professional lawyers to provide legal education for employees ... In short, Cooper has many internal rules and regulations and is a relatively traditional enterprise led by Europeans and Americans. On-line flagship series Bai Shiming, Ai Shuwei, Ou Kelaishi, Bao Jingrun, and offline Xinmeitian and Kelangqing are all made of silicone hydrogel.

Lomb (Bausch &; amp； amp； amp； amp； amp； amp； amp； amp； amp； amp； amp； amp； amp； amp； ) The advertisement is so loud that many people are deeply rooted in this brand. However, Bosch & Lomb has almost no market abroad, especially in South Korea. Last year, my girlfriend went to South Korea for a business trip, and the owner of the local optical shop was puzzled by the term doctor's point & Lomb ... Previously, the brochure of Dr. Lee Lomb manufacturer said "sales have been the first for many years", but in recent years, Dr. Lee Lomb Company promoted the brochure. It's just that there is no such thing as "sales always come first" ... The reason may be that Bosch & Lomb is too rich to concentrate on product research, only thinking about expanding fields, sunglasses and cosmetics, etc., and is doomed to fall behind.

And those domestic Haichang Weikang, I won't talk about it. R&D technology is certainly not as advanced as the four major brands. Those who buy these domestic brands are patriotic young people!