Who will pay for the stars going to the live broadcast room?

The platform or brand gives money. According to Sina Entertainment Network, stars are usually invited to live broadcast rooms by platforms or brands, and appearance fees are the main source of income. The appearance fee is a fixed fee paid by the platform or brand to the star, which has nothing to do with the audience's interaction and gift income in the live broadcast room, so the star goes to the live broadcast room by the platform or brand.