Skills and words of live broadcast

The skills and words of live broadcast are as follows:

First, live broadcast skills:

Full preparation: plan the live broadcast content in advance, and prepare the required props, presentations, product samples, etc. Ensure that the network connection is stable and the live broadcast equipment operates normally.

Attract attention: At the beginning of the live broadcast, it is necessary to attract the attention of the audience with interesting opening remarks or fascinating content. This can be achieved through suspense, humor or interaction.

Interact with the audience: maintain interaction with the audience, answer questions raised by the audience, and actively participate in barrage interaction. You can set up some interactive links in advance, such as lottery and answering questions, to increase your sense of participation.

Pay attention to image quality: It is very important for the audience to ensure good image quality, clarity and stability. Choose appropriate lighting, pay attention to the background layout, and ensure that the subject is clearly visible.

Fluency of expression: Speak clearly and fluently, and try to avoid mantra and repetition. A certain language organization ability can make the live broadcast more attractive.

Show products or services: If it is a live broadcast of products or services, it is necessary to skillfully show the characteristics of products or services, and stimulate the desire to buy with physical demonstrations or case studies.

Create a sense of urgency: use promotional activities, limited time concessions and other means to create a sense of urgency for the audience to buy and improve the speed of purchase decision.

Share stories: By sharing personal stories or user experiences, increase emotions and enhance brand image.

Second, the live speech:

1, greeting opening remarks:

"Hello everyone, welcome to today's live broadcast!"

"Share some interesting things with you here."

2. Introduce yourself or your brand:

"I am XX, and today we will bring you ..."

"We are brand XX, focusing on ..."

Step 3 attract attention:

"We have a special surprise waiting for you today!"

"Stay tuned, we will announce an important news."

4. Product introduction:

"Now let's take a look at our new products. It has ... "

"The characteristic of this product is ..."

5. Interactive session:

"Now you can leave your questions in the barrage, and I will answer them one by one at the end of the live broadcast."

"Let's play a little game. Whoever answers correctly will have a chance to get a beautiful gift. "

6. Share user feedback:

"A user bought our product before, and she said ..."

"Thanks for the message from user XXX, let's take a look at her sharing."

7. Conclusion:

"Thank you very much for watching. If you like it, please remember to like it and pay attention. See you next time! "

"I hope you like today's live broadcast. If there is anything else you want to know, you can tell us. "