How to evaluate Tik Tok blogger Haitang?

In general, the explosion of "Little Fish Begonia" undoubtedly concentrated on the following three characteristics:

The first feature is to IP the conciseness of short video in fragmented background.

In a decentralized environment, there is never a shortage of short-lived explosions. What is missing is a memorable label and a "vision of expectation" that is clicked again.

The success of Little Fish Begonia lies in the strong task-driven selection of content labels.

The video of "Stinky Egg" always begins with a direct statement that he has rented another boyfriend, and then happily leads the audience to the dating scene. At the beginning of "Little Fish Begonia", I often introduce where I am today and what style of couple photos I want to take, so as to find a suitable "boyfriend" from nearby materials.

This is similar to a commercial film that attracts the audience's attention by establishing an "expectation horizon". Furthermore, they also omitted the lengthy exposition and introduction in movies and television, gave full play to the inherent fragmentation advantages of short videos, and concentrated the "hook" or "cool point" of the story content extremely.

Secondly, they skillfully present their own tagged content in series, form a "dating awareness" with the audience and watch it regularly, and then gradually form their own characteristic IP.

After watching the content of "couples taking photos" or "renting boyfriends" once, the audience will be full of expectations for the next similar but different content. Once you think of this theme, the images of big UP owners such as "Little Fish Begonia" and "Stinky Egg" will automatically come to mind.

This not only fully enlarges the visibility of condensed and refreshed content, but also shows the circle powder and solid powder in the context of fragmentation as much as possible. Even if it is a short and pithy point of view, generate will always come up with new ideas and expectations, and it will not be a flash in the pan in the eyes of the audience.

The second feature is the platform atmosphere based on short video, which gives full play to its wild and true texture.

The content in the short video platform always has an innate "wild realism".

The so-called "wild" means that the creative equipment of short video platforms is often cheap and crude, and the creative atmosphere is relatively rough and casual. "Reality" comes from the short video platform. By default, the authors are grassroots and amateurs, and the creative motivation is that the nature of sharing is greater than the nature of expression. For this reason, when users click on the short video APP, they often hold an unguarded casual and leisure psychology, and they have a strong sense of substitution when watching short video works.

At the same time, compared with the stars with their own sense of people, amateurs can not only let go, but also naturally dispel the sense of gaze and distance when users watch videos. The excesses, exaggerations and nonsense in short videos have become vivid and interesting. There is an equal communication and sharing between users and UP owners, and the happiness brought is no longer a simple audio-visual stimulus but a daily interactive carnival.

Third, it is the rebellious and playful feeling of the banter tradition.

The content innovation of Little Fish Begonia is not so much "curiosity" as "rebellion".

It is not only a rebellion against the traditional concept of marriage and love, but also a rebellion against the traditional audio-visual content pattern. In the traditional concept, girls should be reserved and conservative, and they are often passive in love. The video of "Little Fish Begonia" starts with "renting a boyfriend" and "flirting with a boyfriend", which provides the female audience with appropriate rebellious and deviant pleasure, and also triggers the rebellion and awakening of women's love consciousness to some extent.

From "blind date competition" to "emotional observation", "Little Fish Begonia" will open new inspiration for "Love Show 3.0":

As the main force of Her Economy, audio-visual works with the theme of "love" have been favored by major audio-visual platforms in recent years. In the drama series, themes such as "Big Miss" and "Sweet Pet" which focus on women's emotional topics are more prominent year by year. At the same time, emotional observation programs focusing on women's emotional topics are also blooming. The once popular competitive dating program can be described as 1.0 version of the love program.