Is "exclusive" the ultimate word? Did you violate the advertising law?

Specification of words in advertising law;

(a) the title of the general class:

1. Avoid using subjective words, such as "surprised", "unexpected", "unexpected" and "dare", and don't use words insulting individuals, nations and countries in the title.

2. It is forbidden to use "best", "best", "gold medal", "famous brand", "excellent", "senior", "best", "most profitable", "first", "unique", "latest", "highest" and "superstar".

3. Rich advertisements such as "luxury", "supreme" and "top enjoyment" are prohibited in all kinds of advertisements.

(ii) General categories of industry

1. Education: (1) The words "best", "senior teacher" and "famous brand" are not allowed in the advertisements of private schools and training institutions. (2) In the recruitment advertisements or brochures of cultural counseling, the words "best", "best", "gold medal", "famous brand", "excellent teacher" and "senior teacher" shall not appear in the advertisements.

2. Attribute category:

(1) Standardized propaganda words: It is stipulated that there are some forbidden areas in real estate advertising words: absolute and exaggerated words and similar words expressing real estate projects such as initiative, uniqueness, chief, building king, best, champion and out of print are not allowed; There shall be no comprehensive evaluation of real estate projects such as appraisal and ranking that have not been confirmed by the government or government functional departments; There shall be no disguised financing such as financing, cash back sales and after-sale charter, no appreciation or investment return commitment, no feudal superstition such as geomantic omen and divination.

(2) Do not abuse the lowest price to attract customers: If it is stipulated that the words "starting price" and "lowest price" are used to describe the real estate price, the font and font size should be consistent; When using terms such as "one-price" and "settlement price" to describe the real estate price, it must be indicated whether it is only the specified housing price, otherwise it will be regarded as referring to all the housing prices for sale.

(3) Cosmetics: It is stipulated that "quick repair of skin damaged by ultraviolet rays", "effective in X days" and "comprehensive upgrade" are all prohibited words.

(3) Taboo words in social life.

1. When reporting various facts, especially products and commodities, don't use words with strong evaluation colors such as "best", "best" and "most famous".

2. The medical report shall not contain such words as "the best curative effect", "radical cure", "safety prevention" and "no side effects", and the medical report shall not contain such words as "the medicine gets rid of the disease when it arrives", "invalid refund", "insurance by insurance company", "the latest technology", "the most advanced preparation method", "the king of drugs" and "national new drugs".

3. For people in the literary and art circles, you don't need to call them "film emperor", "queen", "superstar" and "heavenly king", but you can generally use "people in the literary and art circles" or "famous actors" and "famous artists".

4. Don't use adjectives such as "personally" when reporting various activities of leading comrades at all levels.

Slang, swearing and slang such as "wow" and "mom" should not be used in the press release of Xinhua News Agency. If you can't use such words when quoting, you should use parentheses to indicate its connotation. You should not use "SB", "TMD" and "NB" newly created after abbreviations of swearing words in recent years in network languages in the report.