Who does newjeans advocate?

NewJeans is a female singing group launched by ADOR, a brand of HYBE, on July 22nd, 2022. It is composed of Min Kim Chi (Ji Min), Hanni (Ph? m Ng？ c H？ N), Danielle Marsh, HAERIN and HYEIN. The combination name "NewJeans" expresses the desire to become an idol of the times. Just like jeans that can be found every day and will not get tired at any time, it also contains the determination to become a "new gene".

On July 22nd, 2022, the first title song "Concern" MV of the new jeans of extended play was released and officially debuted. On July 23rd, the second title song "Hype Boy" was released.

Social assessment

NewJeans keeps the freshness and youthful sensibility of teenagers themselves, thus establishing its own direction. Although it is cool, some fantastic concepts are its differentiated charm. The Y2K concept, which pursues a sense of nature and retro nostalgia, blends with girlish atmosphere and is impressive. Excluding the stimulating factors, the music that lingers in the ear like running water has also been well received.

NewJeans shows the natural charm of young girls in music. Compared with vocal music training according to specific styles and standards, new cowboys pay more attention to the individual timbre of their members and form combined colors. Their songs are not so much that a member shows refreshing singing skills, but rather that the voices of the members are calmly integrated and harmonious.

Especially in the debut title song "Attention", the members were deeply impressed by the rich and cool harmony chorus through the introduction of emotion and rhythm.