Classical advertising

1, anything is possible. -Li Ning brand sportswear series

-directly attack the core desires of modern urbanites and inspire people to forge ahead. The moral is: where there is Li Ning, there is a sports ground; With Li Ning, how to keep fit is the fashion. With Li Ning, you can satisfy your desire for any sport.

2. What will happen to the world if human beings lose association? -Lenovo Group

-Express the position and value of the enterprise through the positive effect of Lenovo on human beings. The form of the question makes people think, causes association, and short sentences are powerful and easy to remember.

3. Don't take the usual road-Mi Bang Wei's advertising words

-Advertisements with flamboyant personalities reflect the atmosphere of the times in which contemporary young people are full of self-confidence, pursue nature and long for independence.

4, success or failure is at stake, life is heroic, but it is to start all over again. -CCTV public welfare

-full of heroic feelings, reflecting indomitable intentions, highlighting the strong, optimistic and enterprising spirit, which has a strong incentive effect.

Beauty is not only a commodity, but also a cheap commodity. -Meilianmei supermarket chain

-With "not only absolute", it shows the management belief of Meilianmei: the best-looking goods, the best-looking service and the cheapest price. The meaning is short and implicit, which is thought-provoking.

6. Family TCM: Health is waiting here, and life continues here!

-"Waiting" uses anthropomorphic rhetoric to write the intimate care of family Chinese medicine for human health, and "Extension" turns the abstract "life" into an image and writes the role of family Chinese medicine in longevity.

7. Collection of Legal Documents: Good people are rewarded!

-Pun intended, which not only tightly buckles the contents of legal newspapers, but also encourages people to be kind and beautiful and stay away from evil, publicizes the high quality of newspapers and persuades people to subscribe to "good" newspapers.

8. "Modern Family": A book in hand, hand in hand for life.

-"A book" is in sharp contrast to "life", highlighting the high quality of modern families; At the same time, it emphasizes the close relationship between modern families and readers.

9. Fiona Fang on Earth: Life is bitter, bitter, sweet, sour, the world is right, and Fiona Fang realizes.

-Ingeniously embedding newspaper names in the advertising language, with exquisite ideas; The antithesis is neat, which not only writes the rich content of Fiona Fang on the earth, but also catchy and easy to publicize.

10, M & ampm chocolate: insoluble in hands, only soluble in mouth.

-This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.

1 1, Pepsi: the choice of a new generation

-In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.

12, Volkswagen Beetle: It's better to think small.

-In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the idea of "thinksmall". By using the power of advertising, he changed the concept of Americans and made them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.

13 Nike: justdoit

-Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Do what you want, as long as you are different, as long as you act. However, with the retirement of Jordan and the change of justdoit to "Idream". Nike's influence is gradually declining.

14, Nokia: People-oriented Technology

-People-oriented technology does not seem to be first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that it is precisely this idea that Nokia has become the first brand in the mobile phone market from a small brand. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it has the essence of words.

15, De Beers Diamonds: Diamonds last forever, one lasts forever.

-Prove that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.

16, Maxwell's coffee: Didi is fragrant, but the meaning is still unfinished.

As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, Maxwell has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception of coffee, and at the same time, it closely combines the mellow taste of Maxwell coffee with the inner feelings, which can also stand the test.

17, Shan Ye Piano: Children who learn the piano will not go bad.

-This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step. Shan Ye is very clever in this respect.

18, McDonald's coffee: Good things should be shared with good friends.

-This is the advertising slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province and the advertising slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.

19, XO, remy martin: When remy martin is open, good things will come naturally.

-Noble remy martin is not enjoyed by ordinary people, so drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, something good will happen. With such auspicious "divination", who doesn't want to drink remy martin? Especially those nobles, are convinced.

20. Dove chocolate: creamy and silky.

-the reason why it is classic enough lies in the psychological experience of "silky feeling"; Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of synaesthesia and bring the power of language into full play.

2 1, Intel: equip the computer with a Pentium core.

-Intel's microprocessor was originally called X86 and didn't have its own brand. In order to highlight its own brand, the running speed of computers after 586 is defined by how much Pentium it is. It is said that in order to launch its own Pentium brand, Intel gave 5% rebate to major computer companies in order to put the words "intelinside" on products and packaging, while "giving computers a Pentium kernel" was a pun, which not only highlighted the brand, but also properly reflected the function and surging driving force of Pentium microprocessor.

22. Toyota: In the end, there is still a road, and there is Toyota.

-In the 1980s, in China, apart from domestic cars, only Japanese cars were imported. As the largest Japanese automobile company, Toyota naturally took the lead in the China market. This wonderful slogan was in line with the situation at that time. Clever combination of China proverbs, reflecting self-confidence and domineering, catchy. Now, I'm afraid Toyota will never brag like this again, but many people in China still remember this slogan.

23. Goldlion: A Man's World

-Goldlion's success lies not only in a good name, but also in its successful positioning. They positioned their products as successful and respectable men and persisted for many years, eventually becoming the best products in men's wear. This slogan is like a dragon, with a clear picture, which accurately reflects the positioning and core values of Goldlion.

24. Sassoon Shampoo: My brilliance comes from your elegance.

-Sassoon is a rising star in P&G shampoo brand. They invited Vidal Sassoon: The Movie, an internationally renowned hairdressing expert, as their brand image ambassador and Vidal Sassoon: The Movie's own name as their brand, thus establishing the image of professional shampoo and hair care, and "My glory comes from your elegant demeanor" is the finishing touch.

25. Philip: Let's do better.

-Philips has made great achievements in the field of household appliances, becoming the most profitable electrical appliance group in the top 500. However, in addition to constantly emphasizing his innovative technology in advertisements, Philip did not forget to say modestly, "Let's do better". This kind of gentle sales promotion seems to win the recognition of Chinese people more easily. No wonder Aido moved out an effective version of "We have been working hard."

26.Levi cowboy: different cool, same pants.

Levi's Jeans is the earliest jeans brand in the world, and it has always appeared as a personalized image. In the younger generation, cool culture seems to be a culture that never goes out of date. Levi's jeans seize the cultural characteristics of this crowd and appear in ever-changing advertisements with the image of "cool" to impress the new "cool" crowd at the forefront of fashion and keep the brand fresh and lasting productivity.

27, blood donation: I don't know you, but I thank you!

Everyone who participates in voluntary blood donation will be moved by this slogan. Although unpretentious, it truly reflects the voluntary blood donation and expresses the voice of a patient who accepts voluntary blood donation.

28. Nissan: There were swift horses in ancient times, but there are Nissan cars today.

-They entered the backward China market almost at the same time as Toyota, and their Duke, Sunshine, Bluebird and Grace cars have always been popular models in China market. In the marketing of China, Nissan Motor Company used a very traditional advertisement from China: In ancient times, there were swift horses, but now there are Nissan cars, which narrowed the distance with Chinese people and thus established Nissan's second position in China.

29. BMW: driving pleasure and unlimited innovation.

-BMW and Mercedes-Benz are excellent cars, but the difference is that Mercedes-Benz embodies dignity and identity, and owners often hire people to drive; BMW is different. Although it also represents identity, it obviously belongs to the younger rich class. They often drive their own cars to experience the driving pleasure of BMW, which is also the charm of BMW.

30555 cigarettes: extraordinary, mellow and satisfying.

-555, an internationally renowned cigarette brand, is a star on the track. Although they can't appear in the public media, they have become sponsors of various international automobile races and rally. The communication language of 555 cigarettes reveals a kind of temperament and mentality, satisfies the psychological feelings of smokers with aggressive language style, and makes smoking a psychological experience.

3 1, 7-up drink: non-cola

-Facing the "monopoly" of Coca-Cola and Pepsi-Cola in the coke market, 7-up soda is facing an embarrassing situation. At this time, Qixi adopted reverse thinking and positioned itself as a non-Coke carbonated car, which distinguished itself from Coca-Cola and Pepsi-Cola, but unexpectedly succeeded and became the third largest brand in carbonated beverage market. Creative positioning has created a brand-new market for Qixi.

32. Tissot Watch: Swiss Tissot, World Shuttle

Tissot is a famous Swiss watch. Its advertising language is simple and its rhyme is easy to remember. It is a model of the ingenious combination of communication language and China language in international brands.

Kodak: This is the moment.

The first brand in the film market never emphasizes the saturation of its own color and the fineness of its particles. It is the eternal theme of Kodak film to impress consumers with wonderful and unforgettable moments in life, stay in beautiful moments and give you eternal memories. Whether "Every Moment of Life" or "This Moment" is a concentrated expression of the theme.

34. Motorola: Flying over infinity

-In the simulation era, Motorola is a well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by rising star Nokia in the digital age and lost its former glory. Motorola dreams of spreading its wings of freedom again one day, flying high and flying over infinity. This is Motorola's ideal. Today, in the era of infinite interconnection, Motorola finally flies freely again. The rapid economic development in China has created a number of outstanding domestic enterprises and well-known brands. Among them, those communication languages that have been tested by the market have become an integral part of brand value, which has injected spiritual food into the brand and well interpreted the core values of enterprises and brands.

35. Haier: Haier, made in China.

-Domestic household appliances have always been regarded as low-quality and cheap, and even if they are exported, they are rarely made into domestic brands.

Haier, the leader of China's home appliance enterprises, decisively played the banner of "Made in China" when China's home appliance industry was maturing, and shouted with confidence, which inspired China people's self-confidence and enhanced their national pride. As far as advertising language itself is concerned, beauty lies in a "creation", which is concise, powerful and full of confidence.

36. China Unicom: Love is a Chinese knot, and Unicom has a loving heart.

The symbol of China Unicom is the image of a Chinese knot, full of affinity. The birth of China Unicom has made great contributions to the development of communication industry in China. They challenged China Telecom again and again, and gradually developed in the competition of high-quality service and low price. Unicom naturally integrates its logo and brand name into the advertising language, achieving harmony and unity from appearance to spirit, which embodies the spiritual concept of the enterprise.

37. Business communication: Technology makes you more relaxed.

The rise of business links is a miracle. They explained what "technology makes you easier" with easy-to-use business links, that is, to make life more orderly and convenient with simple operations. This is the benefit of high technology. With the overwhelming advertising, BusinessCom has created a market.

38. Fiyada: Once you have it, you have no choice.

39. Li Ning: Keep beautiful things for yourself.

-I'm afraid the best sporting goods in China is "Li Ning". Sporting goods are the world of young people. You must create a unique brand personality to attract them. Nike's success is proof. Li Ning's brand road is not smooth sailing, neither a Nike superstar nor an international background of Reebok. "Keep the wonderful things for yourself" is also in line with the mentality of teenagers. Who doesn't want to be wonderful?

40, Changyu: legendary quality, a hundred years of Changyu

-When imported red wine swarmed into the China market, the domestic red wine represented by Changyu was not repelled, but enriched the connotation of wine culture by shaping Changyu's century-old brand image, which made a national time-honored enterprise with legendary quality stand firm.

4 1, Xinfei refrigerator: Xinfei advertisement is not as good as Xinfei refrigerator.

-this advertisement has caused controversy. Linguistic academics, advertising critics and competitors all joined the discussion, for better or worse. Xinfei has nothing to do with it anyway. Advertising can attract such extensive attention, after all, it is successful, and the popularity of Xinfei has been improved. In the future, Xinfei will be firmly in the top three position in the refrigerator industry, which is still in use today.

42. Coca-Cola: forever Coca-Cola, unique and delicious.

In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola changes every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.