Has Rui Xing signed a contract with anyone?

As of June 24th, 2023, Ruixing has signed contracts with Maotai, Cat and Mouse, Victoria's Secret, Line Dog, Beijing Guardian Art Center, Doraemon, JOJO's wonderful adventure and so on.

Luckin Coffee grasped the pulse of the market with the joint strategy of being familiar with the market, and showed how to find new growth points in the ever-changing market and how to make consumers pay for their feelings.

After Ruixing and Maotai joined hands to make a fire, Ruixing, who tasted the sweetness, pursued the victory. The latest joint venture with "cat and mouse" is undoubtedly a major focus of the coffee market in the near future.

Different from the last joint name with Maotai, this time it is not a combination of products, but more like a deep collision between culture and business. When Ruixing's new mascarpone cheese latte appeared in the cups of cats and mice, it not only brought a novel taste experience, but also conveyed a unique cultural feeling.

Common forms of joint communication include:

1, product joint cooperation: two brands cooperate to launch a new product or service, usually combining their respective professional knowledge or resources. For example, a car manufacturer cooperates with a high-end audio company to install a high-quality audio system in the car.

2. Joint cooperation of activities: brands can cooperate to organize marketing activities, such as joint promotion, sponsorship activities, sports events and cultural activities. This will help to increase brand exposure and attract more consumers.

3. Brand joint cooperation: the logos and names of two brands appear in the same product or advertisement. This kind of cooperation can convey the relationship between the two brands and increase the attractiveness of the products.

4. Strategic alliance: two or more companies establish long-term strategic relations and enjoy resources, technology and market channels. In order to achieve the same goal. This kind of cooperation can help brands expand market share, reduce costs and increase competitiveness.

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