Why is Sprite called Sprite?

Sprite is called sprite: the letter of the word spirit is very similar to sprite.

Sprite is an English word, which means passion and surprise. In order to enter the Chinese mainland market, the Coca-Cola Company of the United States initially developed this green-packed lemon-flavored soda, but it was worried about the naming process. After careful consideration, Coca-Cola Company decided to write the word Sprite in Chinese according to its pronunciation.

From September 20 19, Coca-Cola's 58-year-old sprite will be replaced by transparent plastic bottles that are easier to recycle. Because it is really difficult to recycle green bottles mechanically and turn them into transparent bottles, Sprite has not passed on the cost of new bottles to supermarkets, so the price remains unchanged for consumers.

Sprite brand history

Coca-Cola regards "Sprite" as the main strategic brand introduced into China market, and transliterates it as "Sprite" by blending it with China traditional culture. In Chinese, it means purity and coolness, which reminds people of a piece of white snow and a pool of clear water on a hot summer day, and suddenly there is a coolness, resulting in an "irresistible temptation."

Sprite has always pursued the strategy of world-class celebrity endorsement. May and Fu Mingxia, the world diving queen, have successively interpreted the brand connotations of youth and fashion. The slogan of "cold heart, flying heart" has become a "ballad" of the younger generation, and its brand awareness is almost known to women and children. Sprite has become the leading brand in the lemon-flavored soda market in China.

Reference to the above content: Baidu Encyclopedia-Sprite