How does Starbucks make money by ordering fast coffee?

Author: pawn forwarding source: Hangwang 2021-12-31

1, "slow work and fine work" is not allowed.

In Starbucks' standard specification, it is necessary to make a cup of coffee quickly. If you see the clerk make you a cup of coffee quickly, you don't need to understand that he is perfunctory, but it should be a sign of mature technology. A shop assistant said that the time to make an espresso must be between 18 seconds and 23 seconds, otherwise it will be poured out and redone. If it cannot be mixed with milk and syrup within 10 second after making, the coffee will be discarded. It takes about 30 to 40 seconds to make a fancy coffee.

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If it is a drop of coffee, it may be faster. Because the shelf life of drip coffee is 1 hour, the taste will be the same for the next 1 hour.

The purpose of star card is to attract more customers.

Starbucks star card can be different from discount card, and its focus is on the word "enjoy". After purchasing this card, it will give three invitations to friends and relatives, buy one and get one free. After upgrading to Emerald Star membership, there will also be coffee invitation coupons for three get one free. At first glance, it is very affordable, but it is not so easy to use when it is actually consumed. Not many people will buy three cups of coffee at one go. A clerk said, "I hope you can bring your relatives and friends to Starbucks." Making Starbucks a social media is the core purpose of many of their marketing. Paradoxically, Starbucks stores are always full now, and the clerk wants you to pack them all and take them away.

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Only this week will coffee replace coffee beans.

Although Starbucks sells many kinds of coffee beans, the Italian drinks you drink in the store are all the same-Starbucks makes "concentrated roasted coffee beans" from several kinds of fixed coffee beans. Only "brewed coffee" is also called "coffee for a week", because every store changes a kind of coffee beans to make it every week.

However, "Coffee of the Week" is drip coffee, and the coffee beans are ground one day in advance, so its price is cheaper.

There is a cup of coffee smaller than the tall one.

Usually, the types of cups we see in Starbucks are only tall cups, large cups and large cups. In fact, there is also a small cup, that is, a short cup with a capacity of 8 ounces (227ml), which is also called a children's cup. A Starbucks clerk said: "Every store has this cup shape and knows how to prepare a small cup of coffee, but it won't appear on the menu. Generally, it is not sold and needs to be raised by customers. " From the perspective of cost and operation, the small cup is 3 yuan cheaper than the medium cup, but it also contains an espresso, and the profit of the medium cup is obviously higher.