History of General Ba in Chongqing

Brand Birth and Childhood (August 1997-20001October165438);

The founders of the company, Wang Renqing and wang hong, inherited the legacy of their ancestors and founded General Ba Hotpot. In June 2000, the first "Chongqing Ba General Hot Pot" Wang Long Store officially opened, marking the beginning of a new era of Ba General brand.

Brand building and promotion stage (20065438+0-June 2003);

Complete the adjustment of headquarters organization and import CIS system. It took two years to complete the collection, collation and compilation of Ba General's culture. In February, 2002, the company introduced the chain operation mode in due course. The headquarters "franchise management center" was formally established, which laid the foundation for the brand to go national.

Brand growth and extension stage (June 2003 -2008);

Pakistan General Food Factory, Hotpot Research Center, Logistics Center and Training Center were successfully built. General Ba's brand is rapidly moving towards the whole country. Chongqing hot pot bar project enriches the connotation of Ba Jiangjun brand. The agricultural project in Shuangxi Village, Yu Zui Town, Jiangbei District marks the opening of the new rural industrial park project. From June, 5438 to February, 2007, the company's headquarters moved into the main city, and the brand group operation was officially started.

Brand maturity and leap stage (2008-2018);

Successfully built the first black theme restaurant, Black Treasure Health Workshop, and successfully built the "Bishan Ancient Village Ecological Health Protection Industrialization Demonstration Park" and the "Western Black Crop Planting Industrialization Demonstration Base", which laid a solid foundation for Ba Jiangjun Group to comprehensively create black healthy food from the field to the table.

Applying black healthy food and five-color nutrition balance theory to hot pot to create healthy hot pot has become another food revolution in Chongqing hot pot. The launch of China Black Food Capital, with the theme of health preservation culture, longevity culture and birthday banquet culture, marks a brand new era of brand forging of Bajiangjun Group.

2008 -20 18 is the brand leap period after the completion of the industrial strategic layout of Pakistan General Group, which coincides with the first 10 and the new 10 in the new 30 years of China's reform and opening up. Pakistan General Motors Group will usher in new development opportunities and show its brand charm to the world and its unique image on the international stage.

Extended data:

Chongqing Bajiang Group has successively won more than 70 awards such as China Famous Banquet, China Excellent Private Enterprise, China Catering Enterprise 100 Top, China Most Brand-Valuable Small and Medium-sized Enterprise 100 Top, Chongqing Agricultural Industrialization Leading Enterprise and Chongqing Famous Trademark.

Chongqing Bajiangjun Group has Chongqing Bajiangjun Food Culture Development Co., Ltd., Chongqing Bajiangjun Food Co., Ltd., Chongqing Bajiangjun Ancient Village Agricultural Development Co., Ltd., China Black Food Capital, China Western Black Crop Planting and Deep Processing Base, Ancient Village Ecological Health Industrialization Demonstration Park and Chongqing Bajiangjun Black Food Science and Technology Research Institute as intelligent enterprises.

The Group has a think tank composed of more than 30 experts and an elite team composed of 180 middle and senior managers and skilled personnel, with more than 10000 employees.

Bajiangjun Group will continue to build an ecological and healthy industrial chain of black food from the field to the table with the enterprise spirit of "honesty, pragmatism, harmony and win-win", build a "healthy Chongqing" with ecological harmony and humanistic harmony, and realize the grand goal of "building a first-class enterprise and building a healthy kingdom"!

Baidu Encyclopedia-Chongqing Bajiangjun Group