How to use soft text for marketing drainage?

Soft articles are very common on the Internet, but it seems that it is still difficult to write a high-quality soft article. You need to have a certain writing ability, you need to know enough about products or services, and you need to master some skills of writing soft articles. Writing skills and knowledge of products or services. Here are some personal opinions:

Prompt 1, refining product selling point

We must be familiar with the core of our products or services before we can extract attractive selling points. Products should also be properly packaged, and should not be over-boasted. Because now users are disgusted with products with false advertisements, false copywriting will seriously hurt users' trust in our products, and even excessive packaging may violate the advertising law and be suspected of commercial fraud.

Tip 2: Find advertising channels accurately.

No matter how good the soft text is, there must be a suitable delivery channel to have a good effect. Our soft-text advertisements must be put into the platform community where our users gather. Beauty advertisements can go to Taobao Beauty Topics, Little Red Books, training and education advertisements can go to Zhihu, and agricultural products advertisements can go to today's headlines. I suggest that you first analyze various user portraits from the media before you can find a suitable delivery channel for your own soft articles.

Tip 3: Write soft writing routines: case, value, interest temptation.

The first step of soft writing routine: write a successful case

Tell a story at the beginning to make readers interested in reading, telling stories and telling successful cases, because users will choose to believe because they have seen it, so that users can trust you. For example, teach the official WeChat account how to increase the powder, first post the successful case of its own operation, how much powder it has increased in half a year, and then post the background data of the rising powder. Successful cases of WeChat business, such as posting your own collection screenshots, how many transactions were made this month, and how much money was earned. In the soft case of beauty products, the comparison before and after using the products can be used as a case to increase the trust of users.

Step 2: Make users feel valuable.

If it is drained from the media, you can share the powder-increasing technology of WeChat official account. If you are in the beauty industry, you can write your own skin care experience, and users will subtly recognize your professional ability, thus generating deeper trust in your products.

The third step of soft writing routine: interest temptation

WeChat official account Pink Metropolis uses operational data to drain, and beauty soft articles can use coupons or gifts to let users add us. No matter how wonderful the soft article is written, it is ultimately necessary to lock users with interests, and interest-driven can improve the conversion rate of products.