Valentine's Day activity planning scheme

In order to ensure the safe and smooth progress of things or work, it is often necessary to make plans in advance, which generally include guiding ideology, main objectives, work priorities, implementation steps, policies and measures, specific requirements and other matters. So how should we make a plan properly? The following are five sample essays on Valentine's Day planning for you, hoping to help you.

Valentine's Day activity planning scheme 5 model essay 1 1. Activity time:

20xx February 13 (Wednesday)-February 14 (Thursday).

Second, the theme of the event:

Geili 2. 14 Valentine's Day-a collection of romantic gifts in the new century.

Three. Activity information:

Activity 1: Eternal Valentine's Day gifts-diamonds, golden life, golden world, become attached to you.

1, minus 2 14 yuan when X is full in 2999, and 20% off when X is drilled;

2, the lover's gold ornaments, Valentine's Day gifts, gold ornaments shocked the audience! X jewelry is 50% off. 18K gold jewelry is 7.8% off 2 14 yuan, that is, 2 1.4 yuan is reduced; Silver jewelry is 8.5 fold 2 14 yuan, that is, 2 1.4 yuan is reduced;

3.X leather goods are 30% off, X leather goods are 8.8% off, and X4 after 20% off;

4. X couples table is 20% off.

Activity 2: Sweet Valentine's Day-Flowers and Chocolate Valentine's Day

1. On Valentine's Day, department stores in 99 yuan presented roses, and supermarkets in 39 yuan presented roses (before entering the store1000);

2.x chocolate conference, romantic red wine conference, flower conference, helping Valentine's Day, Dove, Di Chin and other top ten chocolates in the world, Valentine's Day is sweet! Centennial Changyu, Great Wall Dry Red, Martini and xO red wine are sent to romantic lovers, and seven lovers, such as flowers, blue enchantress, moonlight angel, Snow White, crystal lovers and golden love, are surprised by X!

Activity 3, Perfect Valentine's Gift-Full-time Valentine's Gift of Cosmetics and Famous Brand Perfume

Imported brands such as 1, Oprah Winfrey, Shiseido, etc.

International brands such as L 'Oré al, Olay and Voice of Water spend more than 2 14 yuan, that is, cash is reduced by 2 1.4 yuan, and gifts are given.

Perfume has been selling well since 20 yuan.

3. 120 sets of cosmetic gift boxes are limited to 15% discount. (Limited to 30 sets per day)

Activity 4: Romantic Valentine's Day-I'll pay for the movie (this activity is limited to the mall of X people)

During the activity, department stores and clothing stores will be given a movie ticket in 98 yuan and supermarkets in 58 yuan on the same day, with a daily limit of 300 tickets, while stocks last.

Activity 5: I am proud of Valentine's Day (charity activity).

Valentine's day activity planning scheme 5 model essay 2 activity name (theme): "red line ties your heart"

Activity Type: Interactive

Venue: * * Book City

Activity time: 20xx February 12

Main contents of the activity:

(1), a large display board is placed in a conspicuous position near the entrance of the book mall, and the periphery is decorated with roses (see appendix 1 for specific production elements). On February 12, every customer who enters the store has the opportunity to make a commitment to his lover. Upon entering the store, everyone can get a heart-shaped card (red stands for young love, suitable for young people under the age of 25; Blue represents mature love, suitable for people aged 25-45; Gold represents perfect love, suitable for people over 45), and there is a red silk thread. Tie your "heart" with the "heart" of your favorite person with red silk thread, which symbolizes the wishes and commemoration of a happy love. Customers can take the linked "heart" away or stay in the store. For those who stay in the store, Book City will hold a glass window collection exhibition as a souvenir for participating customers.

(2) Before February 12, 52 customers who enter the store can get a Valentine's Day gift and spend Valentine's Day happily.

(3) Customers who hold the book purchase receipt of February10-February 12 (Dongcheng Bookstore only) can also participate in the lucky draw held on the afternoon of February 12 17: 00 (selected by customers, the results will be announced on the spot and on the Xinzhi website, and the winners will be notified by telephone.

Publicity strategy:

Take the form of "print newspaper+radio broadcast+book city live POP advertisement+leaflet" for publicity. On February 9th, the soft advertisement with the theme of "Ancient Legend of China-Leading the Red Line" was published in several newspapers with large circulation in Kunming, the print advertisement with the theme of "I will tie you up for life" was published from February 10 to February 1 1 day, and the three-dimensional advertisement with the same theme was broadcast on several mainstream radio stations. The main reason for choosing to publish advertisers during this period is to avoid the imitation of other businesses and lead to the failure of the activity. February10-February 12, the event was publicized with leaflets in the store. On February 12, a print advertisement with the theme "Valentine's Day, I'll tie you up with a red line" was published in the newspaper. On February 1 1 2, the theme POP was used in the store.

Viewpoint: "Yue Lao leads the red line" is an ancient legend in China, and people have always entrusted Yue Lao with the happiness of marriage. This is a yearning and attachment to love and a beautiful family life. Valentine's Day is a western festival, which is now accepted by China people. It represents the wish for beautiful love and the yearning for romantic love. The combination of the two can not only pursue the fashion of Western Valentine's Day, but also return to the ancient tradition of China, which can be accepted by most people.

Valentine's Day activity planning scheme 5 model essay 3 activity time:

20xx August 2 -20xx August 7

Activity purpose:

Promotion is an indispensable traditional marketing method for every festival. Theme promotion activities are aimed at seeking more sensational communication effects in regional markets and consumer groups and seeking a breakthrough in traditional marketing methods.

Product mix:

4 European cakes (each series 1 block) and 8 western cakes (2 for each series and 4 for a suit).

Promotion activities:

Mode 1: Full of romance.

☆ Every time you buy a Valentine's Day-themed cake or scrapbook suit, you will get a Valentine's Day rose with exquisite packaging.

Note: roses are purchased locally by customers or offices, or chocolate roses are developed and produced by the company.

Method 2: Romantic taste-product tasting

☆ The cut products are displayed in the freezer with trays, but don't cut them all at once, and insist on the integrity of the products;

☆ When taking tasting products, clamp them on the paper tray with a clip, and the toothpick (small fork) is taken by the customer;

☆ Make sure that you have introduced the activity materials to customers before trying out the products, and give different products according to the characteristics of customers;

☆ After tasting the product, we should introduce the product features and the main points of repeated activities, understand the customer's reaction, and recommend the product portfolio in a targeted manner.

Mode 3: Entertainment interactive activities-quiz with prizes

Purpose:

Let consumers fully feel the close connection between the event and Italy, and let Huicheng's cake be authentic European-style Italian cake.

Mode of operation: outside the store (inside the store), questions and answers about Italian geographical and historical knowledge and emotional poems are hung (reusable, limited to 100 copies per day, with wallet dolls as gifts), and consumers can choose their own questions. If they answer the questions correctly, they can get a doll wallet as a prize.

Valentine's Day Activity Planning Scheme 5 Model 4 Activity Time: the last weekend before Valentine's Day, February 9 10,1,February 14 (Valentine's Day).

Theme: Valentine's Day without lovers, let's create romance.

Activity description: Every Valentine's Day is a day that makes single men and women feel more lonely. It's romantic to have a date with a friend. They will never be accused of valuing their friends today. You will be more lonely without an object. In order to create romance for urban single men and women, and to stop being lonely on Valentine's Day, we help you find a lover. We let you release yourself freely in a special way, so that you can open your heart boldly, and surprises will follow, and fate will fall from the sky! Yes, we use SMS to start love, wireless interaction and unlimited opportunities.

Activities: Pre-publicity highlighted two key points: "Valentine's Day without Lovers" and "Creating Romance" to attract the attention of single men and women. Through printed advertisements, leaflets and printed advertisements in front of shops. Everyone in this session is more experienced than me, so I won't say much. What needs special attention is to add "bring your mobile phone, infinite surprises are waiting for you" and similar content to the promotion content. It also shows that this is an activity where you can make friends by SMS on the spot, and you use ordinary SMS, and there is no value-added fee.

For the operation in the bar, when guests come to the bar, everyone will send a beautiful instruction manual to explain the use of interactive short messages, such as: "Want to make new friends? I want to know the beautiful woman with long hair at table 002 by the window, but I was rejected directly, which is very embarrassing. Write a short message 12+002 and send it to the service number. Get her ID card right away. Let's talk to her for a while first. "

"Love is touching! Take a chance and let a beautiful woman meet a handsome guy. Write SMS 08 and send it to the service number. The system will randomly pair and return the ID of the opposite sex friend. After pairing, the system will send a prompt message to both of you at the same time. Please start the SMS love trip, this is the fate of fate. "

"The big screen prompt message! The message on the sticker is so corny, and my handwriting is not so beautiful. Write a short message 10+ and send it to the service number, and immediately display your message on the big screen of the bar. You can contribute interesting messages with your mobile phone, and everyone can enjoy them happily. You can also send your dating information to the big screen. "

Then guide everyone to register on the bar system, play the rules of the game on the big screen or TV in the bar, or answer the questions of the guests and play the short messages sent by the guests on the big screen.

Basically, after the guests are familiar with the operation of SMS, they can use it freely, such as SMS dating and chatting with SMS. Because the mobile phone number is hidden, even shy people can speak freely.

Finally, the lucky prizes of registered guests can be drawn by using the lottery platform to end an activity in a happy atmosphere.

On the eve of Valentine's Day, in order to give back to customers, xxxx Branch launched a special Valentine's Day activity of personal e-banking with the theme of "One Hundred Years of xxE Classmates".

First, time:

20xx March xx to March xx.

Second, the object:

Personal online banking and mobile banking customers of xxx Branch

Third, the content:

(1) Open online banking for free and enjoy the sweet gift.

From March xx to XX, an individual customer will receive a Dove chocolate when he opens a wealth management version (or VIP version) of personal online banking, mobile banking and telephone banking service at the counter of xxx outlets with a valid ID card, and the couple will be more "happy" when they open it together. The number of gifts is limited until they are delivered.

(2) Easy account transactions, happy to win New Year gifts.

During the activity, individual customers can get lucky draw opportunities by making xx or more designated transactions through online banking and mobile banking. Enjoy X prizes, give X pieces of Apple iPad2 and enjoy xx prizes, and each person will be given a beautiful U disk in a suit bear.

Designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including xx wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer, B-share silver bond transfer), settlement and sale of foreign exchange, inter-bank cash management and other transactions.

Four. Description:

1。 The transaction data of this activity is subject to the data of China Banking System. 2。 After the event, xx will announce the winners in xx Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to collect prizes. 3。 In this activity, two awards are not won at the same time, and the higher value award shall prevail. 4。 All gifts are not convertible into cash, and the final interpretation right of this activity belongs to xxxx branch.

Preferential link 20xx March xx-March xx, mobile banking wealth management version and VIP version will implement preferential rates for transfer and remittance. All transfers and remittances, including domestic inter-bank transfers, are free, except for inter-provincial Kaka transfers within xx with a 20% discount (that is, six ten thousandths of the transfer amount, with a minimum of X yuan and a maximum of xx yuan). Personal online banking VIP customer transfer and remittance discount, local currency xx provincial and inter-provincial card transfer is free, inter-provincial card transfer X discount, inter-bank transfer remittance X discount; The handling fee for domestic remittance of foreign currency is free, and the cross-border remittance of foreign currency is discounted by X (in which the telecom fee is normally charged). Personal online banking wealth management version of the customer transfer remittance rate concessions, local currency xx provincial transfer free of charge, inter-provincial Kaka transfer X discount, inter-provincial card transfer xx discount; 10% discount for cross-border remittance of foreign currency (telecom fee is generally charged). (xx)