Tik Tok operation planning scheme

Content attracts users and produces * * * sounds.

The video content pays attention to equal dialogue and is interesting.

Create imitative content to stimulate users' communication.

Second, the elevator time rules

The so-called "elevator time" is the time with the highest ratings and the most attractive attention among radio, television and video programs.

Seize the user's attention: the first 5-7 seconds of shaking audio and video is the most critical moment.

Third, the content of local law.

Ingeniously implant brand information

ü Pay attention to the user experience and create a life-like scene.

④ Control the rhythm of the plot and create a sense of reversal.

ü Draw a beautiful blueprint and create an emotional voice.

Fourth, the responsibility of the law to people.

Through distinctive personality, frank expression, real scenes, touching stories, create a personalized image, and finally mention it skillfully.

Improve brand awareness. It is more convincing to share opinions in the first person and explain the characteristics of products or services in this way.

Fifth, the methodology of vibrato blasting.

1, touch mode:

Random imitation: imitate what is the fire.

System imitation: find the target account or IP and analyze the routine.

2, scene replacement method:

Set up scenes and constantly substitute various fun, interesting and conflicting elements, such as selling fitness cards.

3, flip method:

Flip produces contrast, contrast produces contrast, contrast produces emotion, and emotion produces action.

Six, four principles

The basic principle of "four haves"

Meet at least one of them, and the content of your account can be regarded as valuable to users.

1, useful:

Users can gain something through your video; Such as feeling, knowledge and cognition; Users are willing to continue to pay attention to accounts that can bring benefits to themselves.

2. Interesting

Communicate an optimistic and positive attitude towards life and a sense of humor. Tik Tok official data shows that light entertainment occupies the first place in the popular content of the platform;

Step 3 have personality

"Personality" represents the corporate image, which should be distinct and vague.

4. Have values

It forms a fit with the values of the target user group and is recognized by fans.

Seven, Tik Tok copywriting skills.

Clever copywriting can increase clicks and exposure.

1, set the first suspense to attract the curiosity of the audience.

2. Quickly summarize the video content, add notes to the video, and add Tik Tok theme keywords to the copy.

3. Adding interactive sentences to guide the audience to like, comment and browse the homepage can bring drainage effect.

4. Sublimated the theme of the video, causing the audience to sing.