How to plan the content of Tik Tok?

Tik Tok's short video traffic is growing day by day, and it has become a gathering platform for many institutions, companies, personal brands and stars. Anyone who has brushed Tik Tok knows that in this state, content filtering is done according to the algorithm recommendation mode, so before Tik Tok does content planning, we must first understand Tik Tok's content recommendation mode and Tik Tok's ecological operation rules.

Then plan your own characteristics on this basis, or do you want to subdivide the field? Or ip construction? Or take other routes, only by doing a good job of vertical segmentation can we focus on the content better. Therefore, it is necessary to complete the choice of style and theme;

In addition, you can imitate other popular content first. Tik Tok has a certain recommendation mechanism for grassroots imitation of popular paragraphs or content, which encourages many people to participate in imitation, although the original mechanism is still the source of Tik Tok's surging development.

According to the above understanding, I think the steps of Tik Tok content planning are: vertical subdivision-determination of theme-determination of style (script and soundtrack)-original content (imitation)-live interaction-transformation. This series of processes are interlocking and need detailed planning.