The common function of daily psychological knowledge?

Barnum effect means that people tend to believe some vague, general and general statements, even if they are not personal, and no specific evidence is provided. Barnum effect is named after barnum, an American psychologist. He used to be a circus giant and was good at using this effect for publicity and marketing. The following is a simple understanding of Barnum effect:

Barnum effect is based on people's description and evaluation of their own needs. People usually want to know their own personality, ability and future development, but these things are often complex and abstruse, and it is not easy to be accurately described and evaluated.

Barnum effect uses people's subjective feelings and imagination. The descriptions in Barnum effect are usually vague and general, but they can make people feel and agree, because these descriptions usually conform to people's subjective feelings and imagination about themselves.

Barnum effect can be used to cheat and cheat. Using Barnum effect, some people may deliberately create false descriptions and evaluations to achieve the purpose of deception or fraud.

To put it simply, Barnum effect means that people are easy to believe vague and general descriptions, because these descriptions are in line with their subjective feelings and imagination. But this effect is also easy to be exploited, causing misleading and deception. Therefore, when we receive information, we should be vigilant, think more and analyze more to avoid being influenced by Barnum effect.