Fortune telling marketing _ Fortune telling marketing method

Case: "How to sell combs to monks" In fact, this case is a cliche in the marketing field. There are some classic cases, such as: how to sell bras to male students. If you like, you can leave your contact information and I will send it to you separately. Here is a case of how to sell a comb to a monk.

Many people think combs are difficult to sell. Please see how to sell combs to monks.

Once upon a time, there were two salesmen who sold combs. Let's call them Zhang San and Li Si. They walk around the street every day, selling combs everywhere. One day, when they went out together, they happened to pass by a temple and looked at the crowded temple. Zhang San is very disappointed. "Well, how did you come to this terrible place? There are a group of monks here ...? "So he went home.

Li Si was disappointed when he saw the signboard of the temple, but his long-term professional habit and spirit of constantly challenging himself told himself, "When you come, pay attention to safety. How can there be results without action? It depends on people's efforts! " (Comment: Roses, too. People who are sad and happy see thorns, while optimists see flowers. Different mentality and mental model will lead to different results and fate. A salesman must have a positive attitude. Even if there is only a glimmer of hope, he will go all out to fight for it. So, he went straight into the temple and thought about the starting point of communication when he met the abbot. (Comment: Quick response, quick action)

After the ceremony, Li Si took the initiative to ask, "Abbot, as the abbot of the temple, do you know what you have done to disrespect the Buddha?" (Comment: If you understand the psychological characteristics of the communication object, you can find the breakthrough point as soon as possible and quickly attract the attention and curiosity of the other party)

Hearing this, the abbot was shocked and asked in awe, "Dare you ask the benefactor, what's wrong with Lao Na?"

"Every day, so many kind people come to Wan Li to worship Buddha. But most of them are covered in dirt and have long hair, so it is really disrespectful to worship Buddha. As the abbot of the temple, you turn a blind eye to this. Is it rude? " (Comment: In view of the tolerant and kind nature of the old monk, there is nothing wrong with your tone of voice, but it will attract the full attention of the other party.)

Hearing this, the abbot was immediately ashamed. "Amitabha, what do you think of the benefactor?" (Comment: When the customer asks about the solution, it has been well involved in the sales process, which is a good opportunity for sales)

"Don't worry, the abbot, a piece of cake. When the pilgrims arrive at your hospital, all you have to do is arrange a bathroom and prepare some combs so that the pilgrims can wash up and worship Buddha! " Li Si replied. (Comment: A reasonable solution can relax each other's nervousness and enhance their desire to buy)

"Thank you for your advice. Lao Na will arrange for someone to go down the mountain to buy a comb tomorrow. " (Comment: Successful promotion should make customers feel that the purchase decision is made by themselves, not imposed by outsiders)

"Don't bother, abbot. I just prepared a batch of combs for you, and I will give them to you at a low price. It is my kindness to the Buddha! " (Comments: When the green light flashed, I immediately pushed the boat forward and quickly entered the theme of cooperation signing)

After discussion, Li Si sold the comb 10 to the old monk at the price of each 3 yuan.

Li Si came back to his residence sweating profusely and was just seen by Zhang San. "Hi, Li Si, did the monks buy combs?" Zhang San quipped.

"Yes, but not many, just ten."

"what! Ten combs were sold to a monk. " Zhang San's eyes widened and his mouth could not be closed for a long time. "How is that possible? Monks will also buy combs and sell them to the monk Amitabha without being beaten. How is it possible to succeed? Winners find ways, while losers make excuses. )

So Li Si gave Zhang San a detailed account of the sales promotion process. Zhang San suddenly felt, "I see, I am ashamed, I admire you!" " As I spoke, I thought to myself, "Why should I give up this good opportunity? The old monk is really generous. He bought ten combs at once. Does he still have a chance to sell more combs with higher prices? " (Comment: A salesman is not afraid of making mistakes, as long as he can learn from his failures.) He turned his head and worked hard. (Comment: Use your head more and avoid detours) He met with Combs that night. Overnight, we produced 100 combs, each of which was painted with a lovely little monk and signed the name of the temple. (Comment: Personalized new products will cause more demand from customers and bring more sales opportunities)

The next morning, Zhang San came to the temple with a special comb of 100. After finding the abbot, he made a deep salute. "Abbot, have you ever thought about revitalizing Buddhism and making our temples famous and incense more prosperous?" (Comment: New breakthrough, or making a fuss about customer psychology)

"Amitabha, of course. I don't know what the benefactor thinks. "

"According to the next survey, there are five temples within 100 miles of Fiona Fang, and the service of each temple is very good. The competition is fierce! According to your arrangement yesterday, as early as two months ago, other temples provided pilgrim grooming services. In order to make incense more prosperous and famous, we should do more things for pilgrims that others have never done! "(Comment: From the perspective of competition, it is easier to make customers more interested.)

"Excuse me, benefactor, what else can our hospital do for pilgrims?"

"The abbot, pilgrims come and go in a hurry. Wouldn't it be wonderful if they could come empty-handed and leave with something? "

"Amitabha, what can this temple give?"

"The abbot, I tailored the exquisite craft comb of 100 for your college. Each comb has the name of your college, and a cute little monk is drawn. There are many dignitaries and celebrities among the pilgrims who worship the Buddha. When they left, they gave each other a comb, which was meaningful. Secondly, they got this commemorative craft comb, which made them feel the exquisite service of the temple, so they passed it on from mouth to mouth.

The abbot nodded frequently after hearing this, and Zhang Sansui sold the abbot 100 combs at the price of each 5 yuan. (Comments: More products, higher prices, you can do things better with your heart)

After Zhang San succeeded, he came back cheerfully to show off his successful sales promotion with Li Si. Hearing this, Li Si kept silent and left quietly. (Comment: Enlightened and thoughtful, there will be a better ending)

That night, Li Si had a secret talk with the owner of the comb shop. One morning a month later, he took 1000 comb to visit the abbot. After the two sides exchanged gifts, Li Si first asked the abbot about the gift of Zhang San's comb. Seeing that the abbot was satisfied with the previous cooperation, he changed the subject and gave a deep gift. "Abbot, I will help you do a great thing tomorrow!" (Comment: the point of entry is upgraded to arouse the other party's higher interest)

The abbot asked why, and Li Si described his grand blueprint to the abbot: the temples were in disrepair for a long time, and many Buddha statues were in disrepair for a long time. Rebuilding the temple and remolding the golden body of the Buddha statue has become the abbot's lifelong wish, but it is difficult to express his ambition without money. How to get a large amount of funding for temples during the abbot's lifetime? Li Si took out his 1000 comb and divided it into two groups. One group said "Merit Comb" and the other group said "Merit Comb". Compared with the comb that the abbot bought in the past, it is more exquisite and generous. Li Si suggested to the abbot that the following notice should be posted in the lobby of the temple: "Any pilgrim who comes to our hospital will get a comb with the wisdom of monks' magic if he donates money 10 yuan, and comb his hair every day, and his wisdom will continue; Donate to 20 yuan, and the abbot can get a comb for his personal magic merit. Once you have it, your merits will last forever and your life will be safe. " Therefore, according to the calculation of 3,000 pilgrims per day, if 1000 people buy wisdom teeth combs and 1000 people buy merit combs, they can get about 30,000 yuan in donations per day. After deducting the cost of my comb, each 8 yuan will do.

When Li Si talked with Kan Kan, the abbot was elated. The two hit it off, bought 1 0,000 combs and signed a long-term supply agreement. Since then, the temple has become Li Si's super store. Guided by customer demand, firmly grasp the customer's consumption psychology, boldly imagine, carefully verify, gradually guide, and finally achieve the goal. )

Isn't this kind of salesman and sales elite that enterprises are looking for? According to the data released by the talent exchange center, almost every job fair is not enough, especially for the first-year graduates after the expansion of university enrollment this year, the employment competition is more intense. Strangely, however, on the one hand, many people are unemployed and can't find suitable jobs. On the other hand, enterprises are worried about not recruiting suitable personnel, especially sales and business personnel. There are many reasons. There are many reasons. But there is a very important reason, that is, the shortcomings of the domestic education model have led to the so-called talents, especially the newly graduated college students, whose knowledge and study can't meet the actual needs of the market at all, especially the sales staff, courses and teachers in universities are too divorced from society. To solve this problem, on the one hand, candidates should correctly position themselves, actively seek opportunities to recharge their training and constantly enrich themselves. Just as no one is born a champion and no one is born a sales expert, sales experts are also trained by professional training. On the other hand, employers should also conduct formal pre-job training for employees after recruitment, especially business people, whose work involves public relations, etiquette, communication, negotiation, psychology and many other fields. Without training, you can create excellent performance, which is tantamount to seeking fish from a tree. And training will not only cultivate a well-trained front line for you.