How to optimize the internal SEO of the network from the media platform?

In the overall integrated marketing system, self-media promotion is a key point. Since the media platform allows users to share their own content, many media have content retrieval. Nowadays, many enterprises also use self-media to promote their own content in the promotion process, whether it is the content obtained through the inspection office or the content recommended by the media platform. In short, the promotion effect and popularity are the most critical.

Any self-media product has the effect of SEO. Remember, when you see the icon of the magnifying glass, you can rank some content. Of course, this ranking is easy, and it is much easier than SEO at the website level. This is also the reason why many companies are willing to rank content from the media and get more displays. Of course, the content from the media should be strengthened in aggregation and collection, and the content from the media should be strengthened to gain users, so as to achieve the promotion effect.

New media account awareness

More accounts should be registered for the promotion of new media. According to their own business system, enterprises should also register some sub-project accounts if they can register a main account, so that users can be obtained from different angles, the content promoted to users will be more accurate, and the loss of users can be minimized. New media products pay attention to original content, and you usually promote original soft articles, but there is another point, that is, it is impossible to publish a lot of content every day, and you can adjust the plan appropriately. There is still a problem, that is, your own high-quality content must be delivered to users. The new media used by individuals is often one or several accounts, while the new media operated by enterprises is realized in matrix mode. In the process of promotion, the new media operated by general enterprises will gather users in various ways, obtain users' information through new media mode, and then manage and classify users.

After classifying users, we will sort out the content, strengthen and execute the valuable content and push it to more users.

Good content is constantly released in different new media. As for content planning, it is difficult to be consistent. It is difficult for many new media to be consistent when publishing content. Then work hard on an article directly to make it more comprehensive. Each promotional article and promotional materials can be an independent whole. When promoting, we must improve the matching and reading of pictures and texts. At the same time, the content should be interlocking to enhance the sense of deep reading. The universal coherence of new media can only be achieved by the creators themselves. If fans feel coherent, they need to constantly refine the content, but the new media is mainly for promotion.

The nutrition of the content is very important. In the process of promoting new media platforms, high-quality content must be sorted out in the best way, and efforts should be made on the title and content.

Organization of new media content:

1, measured by its own originality;

2. Processing language expressions according to platform attributes;

3. Do a good job of paragraph decomposition of pure text content;

4. The mixed arrangement of pictures and texts should be arranged in sections to match the picture;

5. The video content needs to be configured with a paragraph of text, but the text content cannot be too much;

6. keywords can be accumulated in the first paragraph of the title and content; Display as many keywords as possible in the text;

7. The content should be user-interactive and not too eye-catching;

8. There should be less publicity points for each other.

This is necessary for new media to organize content. The new media has many details. Of course, the content of any new media is hard to be perfect. Just do your best and don't think too much. The article must consider the user. If users have no readability and no nutrition, such new media promotion is a failure. When integrating the promotion of new media products, we should also recognize the attributes of the platform.

Each new media platform has its own special requirements: 1, original; 2. No brand words of competitors; 3. Have strong requirements for starting; 4. You can't promote advertisements; 5. There are requirements for content-sensitive words. In short, it is convenient to consider the special requirements of platforms and then classify them. We will also find that the review of many new media platforms is very strict, and many platforms are only generally strict, so we must observe.

2. New media content to achieve interaction

The promotion interaction of new media includes article sharing, guiding users to slide, collect, comment and so on. However, it also needs to realize the functions of articles, voting and so on. The best way is to play games. Similar to the promotion of WeChat, you can play small games, and the promotion effect of small games is very good. It is difficult for individuals to operate new media and play small games, but enterprises can do it and get fans. Through the small game promotion link, a content can also be promoted many times. Users interact with high-quality promotional content, pictures and other materials, and users can browse deeply and actively collect them, which still needs to conform to the user's own useful content. We found that in the process of new media promotion, valuable things are also attracting users to share independently.

Continue to attract users' articles or other content in the high-quality content of new media, and then the ultimate goal is to let users increase your new media (WeChat) users by paying attention to the promotion words such as subscription number at the bottom of the article after reading an article. Therefore, the user experience is the best when operating new media accounts. If you want to get the user experience, you must find the user's thoughts, so you should look at the posts collected by users every day. No matter what kind of user-centered content is still very concerned, user experience is very important in the promotion process. Understand the user experience through some new media platforms or watch from the data browsed by users.

Help users solve problems, and now there are media that help users solve problems like a question-and-answer system. At this time, if you want to attract users, you must solve some difficulties for users, promote some good knowledge points and enhance the experience of these users. Q&A platform is popular because the user experience is very good, and it is most important to enhance the user's sense of dependence.

Weibo

Weibo is an elastic tool, which gives you an adding skill: Pay attention to the top ten pages of your latest fans, and you can quickly get your own fans. Such users are very accurate, and there is a development trend in Weibo in the last six months. No matter how the product user group like Weibo is, even if it is declining, many people will use it. As long as you share it, there will be many users.

New Media Search Engine Optimization

Magnifier is the most important thing for new media to implement SEO. In fact, the search in the station is very simple, for the collection in the station. If it is WeChat, consider originality. Wechat is very close to sogou search and ranks well in sogou search, but we should pay attention to originality. The SEO of new media also needs originality, and the most important thing is the continuity of accounts. New media accounts must be carefully operated and maintained. Don't rush for success and add paint powder crazily. Keeping the content fresh, we can easily find that many users of new media platforms are very loyal. The advantage of new media is digital precision marketing, and users' acquisition is also very accurate.