What are the precautions for online shopping for Maotai for the first time?

1. Choose a reliable purchase channel: Be sure to choose a regular and reliable e-commerce platform or an officially authorized online store for purchase. Before buying, you can check the word-of-mouth and evaluation of the store to avoid being affected by fakes or fraud.

2. Confirm product information: Check product information carefully before buying, including capacity, alcohol content, packaging specifications, etc. To ensure that the purchased products meet their own needs and expectations.

3. Know the price situation: The market price of Moutai is relatively high, so you should know the market situation and avoid being confused by the price level. Too low a price may be risky, and too high a price may be false propaganda or the price of informal channels.

4. Pay attention to anti-counterfeiting measures: As a valuable liquor brand, Moutai often encounters counterfeit and shoddy products. Before buying Moutai online, you can learn about the anti-counterfeiting measures of Moutai, such as sealing labels, anti-counterfeiting labels, anti-counterfeiting inquiries and so on. When buying, you can pay attention to these anti-counterfeiting signs to ensure that what you buy is genuine.

5. Verify the qualification of the merchant: Before purchasing, you can check the business license and relevant qualification certificates of the merchant to ensure the legitimacy and formality of the merchant.

In view of the fourth point, the anti-counterfeiting mark is explained in detail:

1. Seal anti-counterfeiting: there is a seal on the bottle cap of Maotai, with the trademark, words and patterns of Maotai on it, and the main color of the surface is red. The seal is characterized by one-time tearing. Once torn off, the words and patterns on the seal will be damaged and cannot be recovered.

2. Anti-counterfeiting label: Put an anti-counterfeiting label on the bottle of Moutai, usually in the form of paper or plastic label, with relevant information of Moutai, such as product batch number, production date, anti-counterfeiting code, etc. Consumers can verify through the anti-counterfeiting code query system.

3. Anti-counterfeiting inquiry: Maotai provides an official anti-counterfeiting inquiry system, and consumers can enter the anti-counterfeiting code through Maotai official website or the mobile phone client for inquiry. The query results will show whether the anti-counterfeiting code is effective and related product information, thus helping consumers to judge the authenticity of products.

4. Anti-counterfeiting packaging: There are some special designs on the packaging of Moutai, such as optically variable ink and layered anti-counterfeiting patterns. These designs can verify the authenticity of products by naked eye observation or touch.

5. Anti-counterfeiting technology: Moutai also adopts some advanced anti-counterfeiting technologies, such as infrared reflection, fluorescent materials, micro-labels, etc. These technologies need to be verified by special equipment or tools, which is difficult for ordinary consumers.

Please note that the above are common anti-counterfeiting measures for Moutai, but with the progress of technology, Moutai may adopt more and more advanced anti-counterfeiting technology. Therefore, it is recommended to keep in touch with the official channels when purchasing, to understand the latest anti-counterfeiting measures and how to correctly verify the authenticity of the products.