What is the general mode of cooperation in advertising alliance? What do cpc, cpa, cpm and cps stand for respectively?

CPC is the English abbreviation of "CostPerClick", and it is charged according to the click. This method, combined with the click-through rate limit, can make cheating more difficult. Every click of netizens will bring real traffic or potential consumers to advertisers, which is one of the common charging methods in countries with mature networks.

CPA(cosperaction) pricing method refers to charging according to the actual effect of advertisements, that is, charging according to valid questionnaires or orders, without limiting the amount of advertisements. CPA advertisement is the most common form of advertisement in the network. When users click on the cpc advertisement of a website, the webmaster of this station will get corresponding income.

CPM(CostPerMille, or CostPerThousand cost per thousand people.

The most scientific way to charge for online advertising is to charge according to how many people look at your advertisement. Charging according to the number of visits has become the practice of online advertising. CPM (cost per thousand people) refers to the average amount of advertising cost shared by everyone who hears or sees an advertisement during the advertising process. Traditional media often use this pricing method. In online advertising, CPM depends on the scale of "impression", and "impression" is usually understood as the number of times a person's eyes watch an advertisement in a fixed period of time.

CPS(CostPerSale): Convert the advertising amount according to the actual number of products sold.

CPS advertisement is a kind of online advertisement. In order to avoid the risk of advertising expenses, advertisers pay commissions to advertising websites according to the actual sales volume generated after clicking advertisements. Internet advertising is a new advertising model that has grown up with the rise and popularization of the Internet in recent years. Because it uses the Internet as a media tool, it is different from traditional advertising in charging mode. Abroad, there are Cost per Action, CPA, CPP, CPM, CPC and LEAD. In recent years, the charging mode of online advertising has a trend of development and innovation, such as "monthly subscription system" and click volume, click number and page view volume.