Netease cloud main color, 400 BC.

On the morning of May 26th, Netease 202 1 the first screen H5 product was born.

Almost everyone's circle of friends has been screened by Netease Cloud.

After half a catty of research, I found that it has become a rule that Netease products must be screened from about 20 18.

For example, Your Usage Report, Internal and External Personality Test, Your Jungian Psychology Prototype and so on.

You may not remember these names, but you won't forget the joy of swiping the screen.

What laws are hidden behind this personality-dominated color screen? Are these test analyses really accurate? What is the true character color of each of us?

These thoughts and reflections may be the greatest value and significance that Netease Cloud has brought us.

0 1

Behind the screen, many people have found that this thing can't test and analyze the so-called personality at all.

You write the same answer, but the result is completely different.

Maybe it has something to do with your mood during the exam?

In fact, you can understand after a little thinking that such a simple test can't have real results. Even fortune tellers dare not ask a few questions to explain your life.

Therefore, no one really considers himself a "visionary philosopher".

In the middle of serious pictures, there are always ghosts and geeks who design more funny and fun pictures.

Others are "lewd":

Everyone likes you. You are a contemporary Pan An, a near-re-embodiment beauty.

There are others who are more direct, ghs

Your qualities stink.

All the characteristics are complacency.

02

What is the basic logic of this fission propagation?

?

In fact, the core is to meet the needs of users.

What needs? From the perspective of communication, there are only four essential needs of people-interest needs, cognitive needs, emotional needs and social needs.

The personalized color of this screen is to meet the emotional needs of users.

Including a sense of belonging, superiority, accomplishment, security and so on.

"Personality color" is to use the communication motivation of "showing off" and "showing off" to give you fierce praise and satisfy your vanity through exaggerated interpretation.

In addition to this root cause, there are two essential factors.

1, the topic has a wide audience

An H5 or an article. In order to achieve the effect of brushing the screen, one of the most basic conditions must be met, that is, this topic must be "related to me."

This "me" group needs to be big enough.

"Personality-oriented color" can be said to be related to everyone, and the participation threshold is low, and anyone can participate in the interaction.

In other words, the topic audience is wide enough.

2. The audience has enough desire to share.

"Personality color" can show its positive value.

Who is the major group? Women, young women (there is no gender discrimination here).

?

No wonder some people say that all the boys who sent this are gay.

Even, it is said that this test can identify whether a boyfriend has a boyfriend.

What kind of brain circuit is this? Please taste it carefully ~

Who loves sharing?

I don't know how many people still remember Mi Meng, the top player in the media. I believe anyone who has read Mi Meng's article knows that its audience is mainly women, such as female college students and Bao Ma.

They all have one thing in common, that is, it is easy to convey emotions, and then forward them, like them, leave messages, and even forward them in all their groups.

"Mimeng" has 654.38+04 million fans. Before Netease, "Mi Meng" was a screen brushing machine.

03

According to the official, the theoretical source of this test is the most accurate personality color measurement tool written by American psychologist Tom Madelen.

The introduction of Baidu Encyclopedia is fantastic:

Based on ancient wisdom and modern research, the author developed four personality temperament views in ancient Greece into four personality colors: gold, blue, orange and green. The color test in the book can help you find your own main color, and then fully understand yourself.

Why are there four colors? After careful study, we can find that the origin of this theory is actually the "four body fluids theory" put forward by Hippocrates, the founder of western medicine, more than 400 BC.

According to the different proportions of four kinds of body fluids in human body, he divided them into four temperament categories.

And these four categories are exactly the same color as the four personalities.

With the support of ancient theories, is this test accurate?

Not exactly.

The study of personality belongs to the category of personality psychology, and the factors involved are very complicated, and the research methods have long changed.

On personality color, we can only say that Bo Jun smiles.

Of course, we didn't take this test seriously.

Therefore, Netease Cloud is another successful marketing this time. Even at noon, the link of "main color of personality" was blocked.

Netease's share price has been pulled up.

Netease also announced today that Netease Cloud Music will be listed independently on the Hong Kong Stock Exchange.

Behind these screens of H5, there may be a group of big shots who have stepped into the threshold of financial freedom.

The migrant workers behind the capital can achieve their life goals, which may be the best result of our repeated brushing behind them.

Some people even went to Tencent after Tsinghua graduated, and finally made a shit-frying function.

After we laughed, we were still full of envy and blessings.