How to write an explosive copy in 3 minutes from the media, several ways to let you know quickly!

The so-called explosive copy is something that people can't forget at a glance, which can make people stunned in an instant. This is an impressive thing. If the media headlines can do this, the probability of breaking the news will greatly increase. We are not a title party, but if we want others to "photograph" you from many articles, we must work hard on the copy.

Regarding copywriting, I have always advised everyone that if you want to write explosive stories and copywriting, you must have insight and insight, and you must have pain points. ......

Copywriting is actually about writing skills and written expression. Good things are always tempered, and the power and penetration of copywriting will only be stronger after repeated polishing. In order to be more deeply rooted in the hearts of the people, what is deeply rooted in the hearts of the people? Being deeply rooted in people's hearts here means that people can have an internal response.

So what kind of sentence can be an explosion? How do media people write explosive copy in a short time?

Next, I would like to share with you several ways to write explosive copy quickly, all of which are personal practical experiences!

First, what are the benefits of learning to write explosive copywriting?

65438+ For such a title, there is often an impulse to continue reading.

2. Drainage replication is necessary.

Why drainage copywriting should learn to write explosions? Drainage is indirect marketing. If the drainage copy is well written, the marketing purpose will reach half. If every sentence of the drainage copy is popular, it must be a great masterpiece. We usually call this kind of copy soft on the media platform.

Second, the six major explosion copywriting methods

1, 122 1 method

Article 1: Redefine for example: "No weapon can capture love, love is a weapon." This sentence redefines love, that is, love is a weapon.

The second type: grasp the affiliation, such as: "Children will never belong to their parents, but parents will always belong to their children." A seemingly simple sentence, in fact, the viewpoint of the whole article is more unique and clear, which is also the power of words. This way of writing is to break the routine and give people a brand-new feeling.

The third type: use antonyms.

For example, Debbie said, "I thought love could fill the regrets in life. But I didn't expect that love made me regret it. "

This sentence uses the two sentences of "making up regret" and "making regret" as a contrast, which makes people think deeply. Using this relationship step by step, we can express the author's inner regret, regret or sadness caused by some mistakes or mistakes in love. Sentences can express conflict and emotional ups and downs, and at the same time, they are rhythmic.

The fourth example: changing the initiative and passivity. Let me give you an example with the lines in the famous Korean movie "The Furnace": "We fought all the way, not to change the world, but to not be changed by the world."

The first half is active and the second half is passive. Through active and passive forms, the artistic conception of the sentence is higher.

2. Split method

In fact, the word splitting method tests the understanding of Chinese characters by media people. According to the font structure characteristics of Chinese characters and people's cognitive rules, a word is divided into several words, and then the components of a word are given certain meaning. How to split Chinese characters?

For example, the word "thinking" has "field" above it and "heart" below it. Through the method of word segmentation, you can write a sentence like this: diligent cultivation of the "heart" on the "field" will yield a bumper harvest of ideas. In the final analysis, the skill of character separation is to understand the profoundness of Chinese characters.

In addition, writing explosive copy also needs usual accumulation.

I usually encounter good articles, paragraphs and sentences, and I am good at recording and accumulating. After a long time, I will set up my own copy library.

3. Vocabulary search

Everyone knows that it is very important to write keywords from the media. Lexical search writing is to search for words related to keywords, put two unrelated things together or put two extremes in the same field together through hard combination. In fact, it is very simple, that is, first grasp the core keywords, and then search by word. The appearance of two * * * words together can make the sentence more imposing and meaningful.

Hyundai Motor has a slogan that reads: In order to conquer, everyone is not satisfied.

There are two words "conquer" and "disobey". Both have the same word "obedience".

Arrange and combine the searched words and find the right two words to form a sentence, which is both rhyming and meaningful.

4. Metaphor

The meaning of concretization is actually to define a big, empty and abstract thing and then change it into something familiar to users.

For example, there were poems and songs about love in ancient times, but many people wrote them. But in my opinion, good love is me and you at this moment.

The core of metaphor is that what is written should have a sense of scene.

5, negative methods such as: I thought that people are getting old slowly, but later found that they are not, people are getting old instantly.

This kind of copy gives people the feeling that they are half familiar and half unfamiliar, and users will be interested in reading your content because of this psychology, but this kind of copy. There is also a desire to surprise them and find out.

(1) completely negative

For example, "it is said that marriage is the grave of love, but now I don't think so." Marriage is not the grave of love, we are the grave of love. Because we always love ourselves more than marriage. "

(2) Semi-negation

For example, "Hemingway once wrote:' This world is a good place and worth fighting for'. I agree with the first half. "

Writing from the media explosion copy is actually very simple. Instead of waiting for inspiration to flash, thousands of Internet worlds in Qian Qian are searching for materials. It is better to master methods and ways of thinking now.

Regarding explosive copywriting, besides mastering the methods and templates of copywriting routines, there is usually more accumulation and learning.