What is asmr and why does it make people feel happy?

ASMR is the abbreviation of English autonomous sensor meridian response, which is translated into Chinese as "spontaneous sensing meridian response" and is also called "intracranial orgasm" by some people in China. Refers to the phenomenon that people feel happy because of auditory or visual stimuli. On Youtube and other video sharing websites, animations with the theme of ASMR are constantly submitted, and some experts even point out that this sound can have medical effects such as reducing sleep disorders.

Japanese netizen "Hatomugi" uploaded the video of ASMR on YouTube from 20 15. Some of his videos are as long as 30 minutes to 1 hour. The content of the video is to stir shaving oil towards the recording equipment, rub the microphone with a cotton swab and so on. It is said that the cumulative broadcast volume has exceeded 654.38 billion. HATOMUGI said that in order to avoid causing discomfort to the audience, special attention should be paid to mixed noise when making videos. Sometimes it takes 10 hours just to edit the video. HATOMUGI also said that the submitted video was well received. Some netizens commented that "it feels good", while others suggested "Please send XXX voice".

Japanese companies have also turned their attention to the video of ASMR. Since April 20 18, OENON Holdings, a large Japanese liquor company selling the famous perilla shochu "Forging Gotham", suggested "Please wear headphones to enjoy it" in its advertisements in official website and social networking sites (SNS), and then played a video of ice cubes jingling in a glass. The person in charge of the company predicted that "there have been videos imitating our advertisements on the Internet. It should be able to drive the sales of goods. "

Why is ASMR's video so attractive? Jie Jun Gumu, a teaching assistant at Hokuriku University of Science and Technology (majoring in auditory information processing), noticed that most ASMR videos were listened to with headphones. Generally speaking, when people listen to sounds, they often collect them through the auricle and identify them as "external sounds". However, if you wear headphones, the sound will reach your ears directly. Gu Mu thinks: "It is easy to feel surrounded by sound, which may make people feel happy and relaxed."

Professor Masashi Komatsu (audio psychology) of Seikei University in Kyoto, Japan pointed out: "When people focus on a meaningless sound, they tend to forget the noise around them and fall asleep more easily." He predicted: "It may be used to treat sleep disorders, depression and so on."