Do you believe in superstition when doing business?

Do you believe in superstition when doing business?

Do you believe in superstition when doing business? In life, many business people will choose very auspicious days to talk about contracts when doing single business. And the bigger the business, the more people will care about auspicious days! So should we believe in superstitions in business?

Do you believe in superstition in business? More than 1 people may have heard of it. As a "superman" in Asia, Li Ka-shing believes in Feng Shui in business. It is said that he personally set the height of the Yangtze River Group Center Building and hired different geomantic omen when doing different projects.

Someone concluded that Li Ka-shing can make money in business because he is superstitious about Feng Shui, which determines his success in business. In fact, this view is not quite correct.

Compared with Feng Shui, in Li Ka-shing's view, if you want to make money in business, you must believe in four words and don't have to be superstitious about one thing. What you have to believe is human efforts, and what you don't have to be superstitious is Feng Shui.

This is not empty talk. "Everything depends on human effort" is Li Ka-shing's business motto. In Hong Kong, many super-rich people believe in, or even believe in, Feng Shui, and choose a very auspicious day for doing business. Although Li Ka-shing also attached great importance to Feng Shui, he never believed in Feng Shui, but he believed in Feng Shui more.

He himself once said: "You can believe in Feng Shui, but in the final analysis, it is human nature. The important thing is to enrich yourself and do your job well. I believe that many things that were originally impossible can become possible, with long-term vision and stable development. "

Look at a business story in Li Ka-shing:

From 65438 to 0955, the production and sales of Changjiang Plastic Factory in Li Ka-shing became better and better, so it began to expand its business.

Li Ka-shing opened a medium-sized factory outside the Changjiang Plastic Factory, bought new machines, received many new orders, and prepared to rent a factory with an area of about 20,000 feet. The factory here is on the verge of bankruptcy, so it is also eager to sell.

In the process of contact, a staff member of that factory quietly advised Li Ka-shing, roughly meaning: Mr. Li, after contacting you, I admire you very much, because it is rare to see a young man working so hard and being so polite now.

Therefore, I want to remind you that no one who does business in this field has ever made money and left, and everyone has ended in a fiasco.

For example, our boss was ambitious at first, but now he is on the verge of bankruptcy. Other business is getting worse and worse, so he shouldn't go far. The feng shui in this place is a bit strange. You are still young, don't trip. Quitting now is just a loss of deposit.

Li Ka-shing was grateful for this, but he chose to insist: "Thank you for your kindness, but I have accepted the order and the new machine has been booked now. If I don't install the production equipment as soon as possible, I will definitely break my promise. I won't do it anyway. "

Although Li Ka-shing was wary of what the shop assistant said, he believed it was human nature. After the new factory started, he worked hard and diligently. As a result, business is surprisingly good. After only one month of construction, he earned the annual operating expenses.

About a year later, the two factories next door didn't go on and closed down. Li Ka-shing took advantage of this opportunity to live in these two factories. It was not until a long time later that he bought land in other places and built a new factory before moving out.

"Feng Shui, you can believe it, but ultimately it depends on people's efforts." This sentence by Li Ka-shing is not totally against Feng Shui, but only emphasizes not to be superstitious. In Li Ka-shing's view, Feng Shui is actually a very strange thing, which will move with people!

The so-called one side of the soil and water to support one side, one side can also achieve good feng shui.

Therefore, Feng Shui can be trusted, but not superstitious. We should believe that the most important factor of success lies in people, business and making money. No matter how difficult it is, don't give up hope, and don't pin your hopes on illusory things.

We should take a long-term view and take Feng Shui as a reference factor on the basis of our own efforts. If you blindly believe in Feng Shui, it is putting the cart before the horse, and businessmen need to ponder it carefully.

Do you believe in superstition in business? The theory of geomantic omen has been circulated in ancient China and the pre-Qin period (22 BC1year). The ancients often used geomantic omen theory to explore residential bases and cemeteries or to study mountains and rivers and water conservancy. In modern times, Feng Shui theory is still circulating among Chinese people all over the world. At the same time, geomantic numerology also applies to offices and shops.

Even a few years ago, it has been applied to small business cards. As a brand consultant, I often encounter some strange questions, such as: "Can my logo use the lucky color in Feng Shui" or "My numerology is short of water, so the logo needs more green or green as the main tone."

Because of the geomantic theory, the customer suddenly asked to change the color of the brand logo. This situation is usually based on the personal opinions of the Feng Shui master, which affects the customer's decision to make this change, but often ignores the public's natural perception of hue.

Therefore, the changed hue is not suitable for their brand or industry. For example, the customer is in the technology industry, but is required by the Feng Shui master to use brown or wood series. This is very different from their industry.

The color system suitable for their brand should be more modern and stable, such as blue, so as to show their professional skills, self-confidence and attractiveness to customers. Even some feng shui masters will be educated by the theory of multiplication of the five elements.

For example, if your industry belongs to water, you can't use red in your business card, because red belongs to fire, and water and fire are compatible, so you should use green, because green belongs to wood and aquatic wood; In this way, your business can continue to operate for a long time.

The main color of the brand in the business card should be the color of the corporate logo or CorporateI dentity system, so that people can remember your brand more easily or associate you with your business.

This can also easily distinguish the image of the enterprise, so that people can repeatedly write down the image of the enterprise and leave a deep impression.

From the perspective of feng shui, many times the color tone runs counter to the industry; This will affect the business model, and color plays an extremely important role in enterprises, which will affect consumers' senses and emotions.

An entrepreneur must know the types of target customers of his enterprise and decide the use of color tones; Instead of listening to the feng shui master to decide the color tone. Proper use of color will more easily attract the market of target customers. According to popular science, different colors will affect the senses and appetite.

Of course, we can't just use color to lay the successful direction of a brand. The development and direction of the brand is based on accurate positioning, the height to be achieved in the future and the results that the brand owner wants to achieve.

In naming, the five elements of Feng Shui are often determined by stroke calculation, but a large number of uncommon words, such as Yi, Yao, Miao and other abstruse words, are forcibly used based on the elements lacking in the customer base.

These traditional thinking and esoteric neologisms can't keep up with the changes of the times or face the modern pattern in the future, which leads to the target customer groups of enterprises unable to connect the brand with their needs or being unfortunately eliminated in a short time.

Of course, the above examples are just a drop in the bucket. Every numerologist will have different views on logo or business card.

For example, some entrepreneurs think that the middle of the business card is empty and put all the information in the upper, lower, left and right positions, which are all advocating the so-called nine-pattern feng shui theory; Some of them must add the name of the business card holder in the middle, which means the central commander-in-chief Feng Shui theory and so on.

In fact, the names in the business cards of many very successful entrepreneurs in China are really in the center, and this format design has a history of several decades.

Of course, these superstitious business cards will hinder brand building planning, and sometimes even if we are professional and reasonable, we can't tell. But we will do our best to tell our customers the disadvantages of these superstitious requirements from a professional perspective, so that they can understand the inconvenience and challenges they will face.