The relationship between hybe and bighit

BigHit named the new news agency "HYBE", which symbolizes the connection, expansion and relationship between various components and artists and fans. In order to show the will and direction to expand to the platform enterprises that produce content resources, the name of the new news agency does not include "entertainment".

Fang Shihe, a spokesman for BigHit, said: "Understanding the entertainment field in a broader sense, various undertakings are under way. I believe that while integrating the ongoing business, we need a new name that can symbolize the future expansion structure. "

BigHit groups and musicians such as BTS, TXT, NU'EST, GFRIEND and SEVENTEEN will all participate in the event as members of the "BigHit Music" brand. BigHit said: "The essence of music-based enterprises will remain unchanged", "Our goal is to convey emotions through music, share beautiful influences and create changes in life".