The basis of shooting short videos.

Introduction to short video shooting, short video has developed very rapidly in recent years. Its short, flat and fast characteristics have grasped the needs of modern people, and also spawned many short video self-media people in society. If you want to shoot a short video, you need to master the introduction of short video shooting. Let's study together.

Basic knowledge of short video shooting 1 1, learn composition skills.

No matter what you shoot, you must learn the basic composition and know how to use the appropriate composition to shoot the picture you want, so as not to look ordinary.

2. Keep the picture stable

In the process of shooting, the shooting equipment must be fixed with a tripod to keep the picture stable, which is also the premise of presenting good video content.

3. Be good at using shooting techniques such as push and pull.

The shooting video is dynamic, so the push-pull shooting technique is also very helpful for the presentation of the video. You must learn these basic operations.

4. Be good at using light

Ensuring the shooting light is also the basis for making the video picture better. Therefore, making good use of some reasonable light will make the whole picture more special.

5. Maintain an appropriate video duration.

Too long video will also affect the overall look and feel. Keep the video picture within 60s, and it is easy to achieve the publicity effect, and it will not be too difficult for novices to do it.

Introduction to shooting short videos II. Shooting equipment

In fact, for newcomers who have just entered the short video industry, there is no need to buy professional shooting equipment such as SLR cameras, hand-held stabilizers and lighting. You can start with mobile phone shooting, because the current mobile phone shooting function is also very comprehensive. For example, Apple mobile phones, Huawei mate, OPPO and other mobile phones have very powerful camera functions, which can basically meet the shooting needs of novices.

1, mobile phone shooting video

More importantly, novices don't know much about some basic shooting skills or industry knowledge. It may be counterproductive to choose SLR shooting rashly, and it will cost a fortune to buy professional shooting equipment, so you can choose mobile phone shooting first.

2. SLR camera

Of course, you are not necessarily required to shoot short videos with your mobile phone, if you know some basic knowledge of shooting yourself. At the same time, if the team has surplus operating funds, it is suggested that some professional SLR equipment can be considered for shooting. For example, our operation team initially bought a Canon 5DsR SLR with a 24-70mm lens.

Why did you choose this camera? This is related to our team's initial requirements for making short video works. The early shots of the team were mainly static, with few dynamic shots, and the shooting venue and scenery were relatively small, so we chose such an entry-level SLR camera.

Step 3 shoot a short video

However, after a period of time, the team found that the performance of the camera was not as practical as expected. Because there are no headphones and monitors, the radio reception effect of video shooting is not very good. Therefore, with the development of video production programs in the later period, there are fewer and fewer static shots of shooting scenes, and people begin to shoot dynamic shots. In this case, an entry-level SLR is difficult to meet our needs. Especially when recording a program, there is only one seat, and the picture in the middle scene really looks a little low.

Later, I bought a Canon 5D3 plus 24- 105mm kit. The second camera still chose a SLR camera, because the first camera has already chosen a SLR. We are already familiar with this production process, and it won't take long to adapt to the new machine. More importantly, we can ensure the uniform format of the materials. Facts have proved that the effect of Canon 5D3 is indeed better than before, which basically meets our needs in all aspects.

Second, tripod.

In addition to shooting equipment, shooting short videos requires a shooting bracket or tripod. Especially for some particularly large shots, a tripod is needed. We suggest that the team making short videos try to choose the tripod of the camera when choosing the tripod. Don't think that a small tripod has no influence, but it has a great influence. Because you need to take a quick snapshot when shooting the lens, it is used at this time. In fact, the biggest difference between the tripod of SLR camera and the tripod of camera is that the video taken by the tripod of camera is more stable, which can better complete some actions of pushing, pulling and lifting the lens.

Three. light units

Friends who are familiar with photography should understand that lighting has an important influence on the picture quality. Generally speaking, when beginners start shooting short videos, they don't pay much attention to the skills and principles of lighting, so it's good to be able to illuminate the subject with lights. If there are requirements for lighting effects, for example, if we want to shoot and make videos at night, we need to arrange lighting. We can choose some light box equipment photographed by models on Taobao, and the price is not very expensive. This problem can be solved in about one or two hundred. Brightness, try to choose high brightness lamps.