What is the relationship between online marketing and traditional marketing?

Online marketing takes online channels, while traditional marketing takes offline channels.

Specifically:

Network marketing is to use the Internet as a tool to implement a variety of network marketing means to achieve the final transaction.

Traditional marketing is the main marketing form in the underdeveloped period of Internet. Such as "sending business cards to sweep the floor", "sending business managers to contact business", "telemarketing" and "conference marketing".

The relationship between the two can be described as complementary, network marketing can not completely replace traditional marketing, and traditional marketing can not stop the decline of status.

With the increase of the share of network marketing in marketing, the share of traditional marketing has declined, but after all, they are complementary.

Of course, some areas can be completely network marketing, and some areas are completely traditional marketing. What choice to make depends on the industry.

Advantages of extended materials compared with traditional marketing and network marketing;

1, online media has the characteristics of wide spread, high speed, no time and geographical restrictions, full and detailed content, multimedia communication, vivid image, two-way communication and rapid feedback, which can effectively reduce the cost of enterprise marketing information dissemination.

2. There is no store rental cost for online sales. And it has the function of realizing direct sales of products, which can help enterprises reduce inventory pressure and reduce operating costs.

Internet covers the global market, through which enterprises can enter the market of any country conveniently and quickly. Network marketing has established a green channel for enterprises to enter the international market.

4. Network marketing is interactive and in-depth, which is different from the one-way information dissemination of traditional media, but the interactive information dissemination. Through the link, the user can get more and more detailed information from the manufacturer's related website by clicking the mouse.

5. Low cost, high speed, flexible change and short production cycle of network marketing. Even if it is put in a short period, it can be completed quickly according to the needs of customers, while the traditional advertisement has high production cost and fixed delivery period.

Refer to Baidu Encyclopedia-Network Marketing

Baidu Encyclopedia-Traditional Marketing