How to promote drainage?

There are many ways to promote drainage, but the most important thing is to analyze and locate before doing anything. Secondly, it should be conducive to his thinking. Only by mastering the psychology of customers can we attract more customers. In addition, it should be conducive to his thinking and ability to integrate resources. Both require us to learn to use effective resources for promotion.

First, there are four ways to locate users.

1. Existing product analysis method: selling point = benefit point * difference point * desire point.

2. Market type method: My customers are mainly concentrated in the mid-end consumer market, giving up customers who have no spending power.

3, the existing user reverse method: to create a closed loop of traffic, so that old users are always in your circle.

4. Customer group method: 3-4 points are summarized as office workers, first, second and third tier cities, high school education or above, church sisters, baby mothers, hormone skin, big brand control, skin care for people aged 20-60, plastic surgery people, church sisters, etc.

Second, altruistic thinking:

Find the customer's needs and stimulate the customer's sense of lack. Jump out of the framework of self.

Third, borrow thinking:

Don't fight alone. Find a promotion method suitable for your own project and quickly find accurate customers at the lowest cost. Be good at grasping users' online habits.

Promotion methods: social tools, local forums, celebrity forums, photo promotion, video SEO, information flow, self-media, blogs, classified information networks and so on. Do not exclude competitors, but also learn some experience from peers.

Fourth, resource integration can make us bigger and stronger.

Adjust thinking, create value for each other, and minimize risks.

Adjust the focus from single customer to batch development of customers, and adjust the thinking from focusing on customers to focusing on channels.

1, looking for quality suppliers with lower prices and more varieties.

2. Liberate energy from retail and recruit agents to expand the scale. Teach them how to make money.