What is the main business of WeChat official account WO?

1. Selling products: directly publish products on WeChat for promotion, and then communicate and chat after paying attention to WeChat, or link to a third-party website to place an order, such as buying in a micro-store, to earn commission income. This is also the method of selling products directly, which is suitable for most people to operate. It is also the most profitable way. If you don't have any products, you can promote other people's products on Niushangbao Alliance and earn commission. For example, if you have 20W fans, assuming that 2W people read, the conversion rate is 1%, and the commission for each product is above 100, then the revenue is 20000× 0.0/kloc-0 /×100 = 20000. Of course, the transaction mainly depends on the trust of fans. The quality is not high, fans may not buy it, and those who trust it may send more orders. This is one of the ways to make money from WeChat official account.

2. Selling services: This profit-making method is mostly used for city accounts. Common services, such as wedding photography, decoration design, fortune telling and swearing, watching Feng Shui and so on. Selling services is actually selling your physical strength and intelligence. This way of making profits is not stable enough. For example, if there is a single order today, there may be no business tomorrow, and it will be confiscated if you don't do it for a day. This is the disadvantage of selling services. Of course, selling services is also profitable. For example, taking decoration as an example, helping people clinch a single villa decoration business, and the commission is also considerable.

3. Selling advertisements: It is the most common profit model, which is relatively easy, and it is finished as soon as you receive advertisements. For example, a new product is on the market, and a new restaurant has opened somewhere. The advantage of selling advertisements is that there is no trouble before and after sales, but selling advertisements is easy to lose fans. Especially now, many WeChat owners are randomly receiving advertising business. For a little advertising fee, for example, someone pays you 2000 yuan to send an advertising article, and then many fans resent it and cancel their attention. Therefore, selling advertisements is the most uneconomical. It is suggested not to put it in the headlines when advertising.

4. In addition to the three common profit models, WeChat official account has other ways. Generally speaking, these are the three ways.

5. Others: If there are many fans, you can push each other, charge a certain fee, or let them exchange other resources with you. For example, I have 300,000 fans, while others only have 5,000 fans. I can add his number to the article, such as 20 14 high-quality micro-signal recommendation, so that the audience can add it when they see it.

6. In the era of WeChat marketing, fans are your economic benefits, with many fans and high quality. It is easy for you to succeed with WeChat marketing. Communicate with your fans more and cultivate their trust in you, instead of just focusing on immediate interests, receiving advertisements for junk products and letting fans pay for you, which will ruin their reputation. Wechat is just a tool, but fans are also people and have feelings. Be kind to your fans, share and contribute constantly, and regard them as your friends and helpers in your career. Only in this way can we have a virtuous circle.