The WeChat short drama applet began to collect the deposit.

The WeChat short drama applet began to collect the deposit, which is a measure taken by the WeChat platform to maintain a good user experience and protect the rights and interests of users.

With the popularity of WeChat short play applets and the increasing number of users, some unscrupulous merchants and malicious users may use applets for fraud and infringement, which will bring losses and bad experiences to users. In order to prevent these behaviors, WeChat platform needs to take certain measures to strengthen supervision and management.

Collecting margin is an effective management method. By collecting the deposit, WeChat platform can ask the developer or operator of the applet to provide certain financial guarantee to ensure that it will abide by the relevant regulations and commitments during the operation of the applet, and there will be no fraud, infringement and other acts.

Collecting the deposit also needs to consider fairness and reasonableness. If the margin is too high, it may cause excessive economic pressure on the developers or operators of small programs, which is not conducive to their normal operation and development. Therefore, the WeChat platform needs to formulate a reasonable margin standard according to the actual situation and market demand, so as to ensure that it can play a regulatory role without causing too much burden to small program developers or operators.

Functions of WeChat applet:

1. Convenient life service: Users can complete online booking and payment operations in WeChat applet and enjoy convenient life services, such as shopping, catering, travel and transportation.

2. Online shopping mall: E-commerce applet can directly complete the shopping process on WeChat, which is very helpful for improving user retention rate and purchasing enthusiasm.

3. Online booking: Users can conveniently and quickly complete the whole booking process in WeChat applet without actively contacting merchants, which can greatly improve the user experience.

4. Payment and order management: WeChat applet supports online payment, and operators can track sales in time and adjust and manage services according to sales.

5. Promotional activities: WeChat applet supports common marketing methods such as coupons and time-limited spikes, which can effectively improve the success rate of customers.

Reference to the above content: Baidu Encyclopedia-WeChat applet