What important financial issues should the CEO of an entrepreneurial team know?

Do you want to blow mold? Harmony ∈ Linhuai Copy? [VC Comment] A brainless answer should be called an irrelevant answer. A thoughtful answer tells you that this person is prepared. As soon as the words come out, you know that he/she knows the basic methods and logic of making income forecasts, and he/she probably studied MBA. In real life, maybe he is a brainless entrepreneur. You give him some money, and he will come back to the investor after two years without saying a word. And that thoughtful CEO may just be a beautiful PPT and Excel document, and the actual performance figures may differ by a hundred thousand miles. But what is unfair is that the brainless CEO is brainless in the eyes of investors, and the brainless CEO is brainless in the eyes of investors; You can't get money without brains, but you can get money with brains. I can't help it This world is so unfair. To be fair, a brainless CEO can only do small business. His simple method cannot be used to manage large companies and professional teams. He can only lead a group of migrant workers, but can't lead a great enterprise to ring the bell on Nasdaq. Because income forecasting is one of the most important jobs of a CEO, not the whole job of CFO. If the CEO himself doesn't know how the numbers in the income forecast come from, what is the relationship between the numbers, and what is the key point to realize the income forecast goal, will such a CEO have the execution power? The brainless CEO replied: Every month is different. Spent more than half a million last month. Because I bought a batch of servers, it was only 65438+100000 this month. Salary, rent and so on are included. It may be higher next month, more than one million. We bought a small technical team and paid each other. The thoughtful CEO replied: Our daily operating costs are well controlled, at around100000 per month. However, I want to make it clear that our business is expanding rapidly, and the cash flow demand is far greater than the monthly operating cost. Last month, we invested a batch of fixed assets and spent more than 300,000 yuan. We are going to buy a competitor next month, and the other shareholder insists on cashing in part. We have to pay more than one million in cash as our acquisition cost. [VC Comment] The brainless CEO is still sober, and he remembers clearly how much he spends every month. But judging from his answer, he can only calculate the running account, and he has no idea what the operating cost means. There are many costs of an enterprise, such as operating costs, labor costs, production costs, sales costs, financing costs, acquisition costs, etc ... The significance, proportion and time of entry and exit of each cost will have different effects on the enterprise and its comprehensive performance, just like there are different notes in a symphony, which are combined into a magnificent symphony under the command of the CEO. A thoughtful CEO's answer is the standard answer. In fact, this topic is not only to ask the figures of operating costs, but more importantly, to see whether the CEO has the ability to make financial analysis of the operation of the enterprise through figures. Financial analysis is also a necessary skill for CEO. Simple financial analysis is to classify the income and cost in the company and control it reasonably; Advanced financial analysis can calculate the per capita output value of company employees, analyze the profit rate of different customers or products, the benefits and performance of various departments; Advanced financial analysis can be used to tell the fortune of the iPod, analyze the pricing of a killer product in the blank market, various other input costs in the process of the product's market share from 0% to 90%, and the influence of the product's market performance on the parent company's stock increase in different periods ..... In a word, the CEO's analytical ability; If the CEO doesn't know how to analyze himself, how can he command CFO? What does he use to judge and decide the basis and reasons for everyone, every department, every expenditure and every investment in the company? The brainless CEO replied: We probably want to raise 3-5 million yuan, but we signed an exclusive agreement with the financial consultant for the financing of the company, and they are fully responsible. I can give you the telephone number of the financial adviser, and you can call them at any time to ask. [VC Comment] Don't think that his tone is very hard. 1.VC likes to follow the trend. Every day when someone knocks at the door, his head and neck will stretch for fear of missing the opportunity; Everyone has the heart to save trouble, and VC is no exception. How many such enterprises do you need to invest hundreds of millions of funds to complete the 3-5 million small money you don't want? You should know that entrepreneurs are suffering because you can't find money, and venture capitalists are also suffering because they can't invest money. If they can't invest their money, I'm afraid they won't even get the bonus at the end of the year. If several projects with 84.332 million yuan are easily smashed, not only will the year-end bonus be saved, but the usual investment project management work will be much easier! 5.VC is a game for the rich. The main business of venture capital is to throw money. Making money is accidental and random. Kill nine and smash one. Take a chance. Alas, teasing a brainless CEO in broad daylight is a bit like bullying mentally retarded children, which is too damaging. I'll tell you what I really think instead of a brainless polygraph. The CFO is your strategist and entrepreneur. You are ambitious to start a business and turn today's humble small company into tomorrow's great company. The CEO will command the fleet to cross the rough sea, list the enterprise and become an industry leader. A competent CFO will help the CEO prepare a nautical chart: forecast, analysis, financing, roadshow and listing. ...................................................................................... accountant is your housekeeper. The accountant is here to help you manage your account, save taxes, get in and out of your account, balance your account books, manage your account, and manage your cash ... Money must not be disorderly. If you have a creative CFO, you must find a good accountant who is strictly conservative. Tell a true story. Not long ago, we received a business plan from a FA in Singapore, an online media company in Beijing. In this process, this FA tried to fool us and make things difficult for us, and delayed giving us the information and materials we needed, which made us lose interest in this project. One day, I accidentally discovered that the CEO of this company was my former friend, so I called him in Beijing that day and made an appointment to meet him in his company. When I got there, the company had just announced to all employees that the company would not pay wages tomorrow, and would pay them after getting the money. Employees who are willing to stay can stay, but employees who are unwilling to stay today will be paid and will not have to come to work tomorrow. The CEO told me in his room that the startup started financing a year ago and needed to find $3 million. A FA in Singapore can handle100000 USD. So the CEO was overjoyed, gave FA shares and agreed on a high commission ratio. All the financing matters of the company were outsourced to the Singapore Football Association, and as a result, the Singapore Football Association did not get a penny for more than nine months! Venture capitalists compete for projects in the market, which can make FA overjoyed. All kinds of FA brainwash the entrepreneurs of the entrepreneurial team, and it is often easier to learn badly than to change well. Instead of hiring a financial consultant, a startup company might as well learn and master some basic financial knowledge by itself. Remember, if you want to make an enterprise bigger, you can't do it without financial knowledge.