Website project plan

Entrepreneurial information —— Analysis from the aspects of new economic background, regional economic characteristics, network economy and information service market status, model analysis, etc. It is proved that the implementation of this project will establish a resource information platform for economic development in western China and a business information consulting website for attracting investment, provide value-added services such as economic development guidance information and personalized customization in a unique way, firmly grasp the theme of the western region, integrate resources, develop dynamically, pay attention to market information demand, and make full use of the Internet 24*7 and 12.

The project has the advantages of short implementation time, low investment, large market demand and obvious benefits, and has the competitive advantage of "network first".

catalogue

order

New economic background

Regional economic characteristics

Network economy and information service

Correlation model analysis

Preliminary analysis of project status

Purpose, content and objectives of the project

purpose

content

target

project implementation

Target content

Platform construction

Website architecture

website design

Website style

Dynamic function development

Network advertising plan

Website testing

website marketing

organization structure

Other matters needing attention.

Investment and income

investment

profit

Project progress

Project evaluation, conclusion and experience

Summary evaluation

empirical analysis

Substitutes (partial)

refer to

Reference plan copy

order

1, new economic background

1.1.1On September 25th, 1993, then US President Bill Clinton put forward the plan to build an information superhighway, which was based on 52 websites around the world, with the number of websites worldwide reaching 30 million from 65438 to 0998. It will exceed 3 billion in 2002;

1.2 1996, there were less than 40 million netizens worldwide; /kloc-0 reached 200 million in early 1999 and will exceed 10 billion in 2005;

1.3 The Internet has gone through five stages: basic physical construction, software service, portal community, B2C and B2B, and the network economy has gone through three types of changes: destroying economic order, accepting the counterattack of traditional industries and combining with traditional enterprises.

1.4 1.997 in May, Amazon went public. Until June of1.9981.30, its stock rose by 2,300%, and then rose by 400% after March, with a market value of 400%.

1.5 The cooperation survey between Commercial Network and Nulsen Media shows that the proportion of people surfing the Internet is as follows: collecting information accounts for 77%, cooperating with other parties accounts for 54%, realizing communication accounts for 50%, investigating competitors accounts for 46%, internal communication accounts for 44%, and realizing customer support accounts for 33%; Visible, the network is the platform to achieve information sharing and multi-party cooperation;

1.6 The new economy has become a ubiquitous economic form, an active target market for VC and a new wave base for entrepreneurial development.

2. Regional economic characteristics

At present, the focus of western work is to increase investment in infrastructure, advantageous industries and ecological construction, strengthen the adjustment of industrial structure in the west, increase foreign trade exports and increase investment, which is also the decisive factor to ensure that the national GDP growth is 6 percentage points higher than the world average, and is the way to realize the balanced development of eastern and western China. As a combination of science, technology and economy, network can narrow the distance between enterprises in western China and the international level, achieve a leap in level, and help achieve the goal of western work.

3. Network economy and information service

China's network economy is in the ascendant, and guiding information is bound to have great commercial value. The key is the sharing of these information resources. Whether it can provide valuable information and services in a unique business model is the premise of its sustainable development, and whether it can provide personalized customized services is the key to its further development.

4. Correlation model analysis:

4. 1 website of China Information Bank: information and analysis reports are paid for, with strong macro guidance, poor regional pertinence and poor operability;

4.2 National Research Network: It has a good government background and a comprehensive' industry analysis report', with strong guidance and poor operability;

4.3 Chengdu Merchants Network: It has a government background and a cross-international trade platform background, with good channels, mainly aiming at the market environment in Chengdu.

5. Preliminary analysis of project status:

This website is an integrated website of western resources and external investment resources, which can make full use of regional resource advantages and international investment intention information to realize the bridge function of going out and introducing economic development.

Purpose, content and objectives of the project

1, use

Establish the western resource center and information platform, introduce the positive and powerful factors of the western region and the world economy to the world, establish a professional brand website image, and realize the website operation of information service and information management business.

2. Content

The multilingual version of the western economic development resources website publishes western resource information, regional advantages, investment environment, economic trends and international investment trends, builds multi-platforms and bridges, customizes thematic analysis reports, and publishes international online advertisements.

3. Objectives

Establish a resource publicity center and an international investment platform in western China. After the website runs, it can carry out industry and regional thematic resource analysis and investment feasibility analysis, regional product international planning service, international investment target survey and play a link role, so as to obtain the economic investment return of value-added services such as project commission and online advertising business.

project implementation

1, target content

1. 1 Develop the website, build the platform of China West Resource Center and China West Development and Investment Promotion Center in the 2nd1century, and use English, French, German, Japanese, simplified and traditional multilingual versions and series of TV films, promotional CDs and promotional theme publications to show the advantages and potentials of China West Development and Investment and promote investment attraction.

1.2 Recently, based on Sichuan as a resource, the basic website Sichuan Volume was mainly developed, and the basic situation of cities and counties in Sichuan 2 1 (humanities, geography, climate, historical changes, natural resources, ecological environment, transportation and communication, science and technology education, major industries, characteristic resources, investment projects, organizational structure, etc.) was described in detail. Establish four databases of economic development resources: enterprise database, investment project database, online investment intention database and talent database.

1.3 later, expand the plane, establish related resource centers in nine other western provinces and cities, realize the integration of resources in the website, and thus establish a complete western special website: enter the western investment network and undertake the functions of China's western development and investment promotion website.

In website operation, we should rely on traditional channels and network resources to integrate the information center in advance, and then realize the value-added service of website information system and dynamic technology based on stable information resources and other commercial and economic investment information.

2. Platform construction

2. 1 Build a working network environment. The website design and testing platform consists of local program server, data backup server and 20 working terminals. The local area network is established by NT, the website technology is realized by ASP, and the database is established by MS SQL.

2.2 The web host of the website is established through hosting, and the ISP is connected by a dedicated line to ensure the working environment and upload and download.

2.3 Application of international top-level domain names and domestic special domain names: Support the second-level domain name system, and realize the domain name system corresponding to the resource volume, for example, sc.westrade.com is a Sichuan volume.

2.4 Determine the perfect website CIS, paying special attention to the English name, Chinese name, domain name, website LOGO, website style and cultural orientation of the website.

3. Website architecture,

3. 1 Take NT as the WEB platform and ASP as the website realization technology, establish the dynamic webpage of MS SQL kernel, realize the website member registration and authentication login technology, and develop BBS to realize some functions of virtual community; No chat room; Develop special electronic publications and realize the mass mailing technology of registered users' electronic publications.

3.2 Four-level paging system: home page, theme and volume home page, content index page and directory page. Adopting the web page technology that fully conforms to HTML 4.0 and dHTML and optimizing the page code and picture technology can realize the unification of website style and the harmonious corresponding link effect of different language versions.

3.3 Take English page as the default website, adopt a fixed and convenient link flipping method between versions of each language and volumes, and provide options in the dynamic retrieval port to prevent improper links between volumes and versions and ensure the safety of the website.

3.4 Establish a directory of website files with tree directory structure, and use TCP/IP transmission and ASCII coding to name files.

4. Website design

4. 1 Establish the column structure of the website and develop the following resource centers, with the theme of economic development resources and foreign investment cooperation in western China:

Regional economic dynamics: establish a dynamic information system of provincial, municipal, district and municipal economic markets.

Economic resources database: western enterprise database, western investment database, western talent database, western investment project database,

Investment and entrepreneurship: foreign enterprise action, industry news, investment guide, western inspection, western entrepreneurship, new economic perspective, successful cases.

Development forum: central policies, special reports, business activities, development trends, supply and demand information.

Investment cooperation: development trend, preferential policies, western characteristic industries, investment theme, negotiation platform.

Development Seminar: Time-based Industry Survey and Investment Analysis

Action in the West: west forum, various exhibitions, trade fairs, seminars and other dynamic reports and cooperative development projects.

4.2 Functionally realize the dynamic addition, search and access of "four databases" resources; Registered user management; Subscribe to special mail publications; Browse user feedback; Dynamic online advertising; Communication between users; User information submission.

4.3 The homepage reflects the content design and dynamic function design of the website section, and sets contact information, copyright information, navigation system of each page, website registration, about this website, help system, talent center, advertisement release, etc.

5. Web page style

Follow the design style of website CIS, especially VI, and choose sky blue and orange as the main colors, which requires strict and concise structure. Using template and CSS web page style technology, based on IE 5.0 800*600 true color platform, it is compatible with multimedia such as NC testing, single frame design, 1:3 paging, standard format and compression rate network pictures. The four-level pages all provide website LOGO, navigation system, copyright information, contact information and feedback entrance; Multipolar page color separation system.

6. Dynamic function development

Interactive form and database background are the basis of dynamic website interactivity. Establish a SQL platform database related to content, realize user registration, user login, content search, FAQ query and other services, and set up user information, user survey, user feedback form and automatic reply mechanism. Oppose the exchange of dynamic text and picture advertisements, realize the automatic login of friendship link websites, and set up the host-guest website counting system and page counter.

7. Online advertising plan

Set up the homepage advertisement column, advertisement buttons and text advertisement links, speed up the random cycle of dynamic advertisements, establish CPM management of advertisements, and provide analysis data reports such as objective page views.

8. Website testing

8. 1 authenticity proofreading of website text data;

8.2 Website basic link test;

8.3 interactive form and database query function test;

8.4 website program security test;

8.5 website platform compatibility test;

8.6 website operation monitoring;

8.7 Website Customer Response Test.

9. Website marketing

9. 1 Innovatively promote the e-mail version of the website during the same period of website development, carry out inter-network promotion during the website release period, establish a special website marketing platform and mailbox, and the marketing or international trade Commissioner will register the website engine, log in the link transaction, submit the friendship link, reply to the browsing users, and plan the market behavior of commercial economy and information resources according to the marketing planning objectives.

9.2 Analyze the market information demand inside and outside the network and at home and abroad from a professional perspective, and adjust the strategic analysis and project implementation plan in the medium term.

10, organizational structure R 1

10. 1 Implement the structural system of project management, and set up technical, information and marketing groups to ensure the implementation of sub-projects such as website construction, information resources organization and management, website marketing, etc.; Improve the post system.

10.2 staffing note: website director 1, network multimedia 2, NT system and web page engineering 1, editor and moderator 3, regional market management 3, ASP and SQL design 3, multi-target language translation 3, website promotion 2, market research 5, and entry 4.

10.3 Seek partners and hire consultants to solve the problems of business, economy, management, law and information sources.

1 1, other precautions

1 1. 1 copyright evasion and copyright maintenance;

1 1.2 professional authority;

1 1.3 update the website in time, analyze and adjust the adaptation strategy and project implementation plan;

1 1.4 network resources (omitted).

Investment and income R2

1, investment

1. 1WEB server, office network, network access and other office facilities and equipment and installation and debugging costs;

1.2 network usage fee, maintenance fee, hosting fee and domain name usage fee;

1.3 staff salaries and special field expenditures;

1.4 business and market expenditure;

R 1: The organizational structure is incomplete, excluding administration, etc.

R2: Detailed investment rate and rate of return. See also.

1.5 office and property management expenses;

1.6 and so on.

2. Income

2. 1 enterprise special information release;

2.2 website advertisements;

2.3 Customized information analysis services;

2.4 Special reports and statistics;

2.5 transaction commission;

` 2.6, etc.

Project progress

A. Network and organization construction: including ISP cooperation, work network construction, personnel recruitment and training for 30 days;

B, CI and framework design: including website CIS design, website architecture determination, style and structure design, lasting for 20 days;

C, initial information resource collection, translation and production: building a website skeleton and realizing the website function for 30 days;

D, Phase I Project: Sichuan Paper will be completed in 60 days.

See the attached table for the project progress.

Project evaluation and conclusion

1, summary evaluation

1. 1 The analysis of economic situation, market and related models proves that the implementation of this project is beneficial. The positioning of the project is clear, and the service and market have good performance space and connotation, which meets the development needs.

1.2 The content of the website focuses on regional environmental resources and international investment promotion, connecting the inside and outside, coordinating things, having a wide audience and good interactivity, and being able to complete customized and personalized services.

1.3 The construction period is short, the project is new, and it is easy for the website to operate independently or realize the later commercial operation.

2. Empirical analysis

2. 1 Good marketing behavior and employee incentive and management mechanism are a key and easily lost link in the successful operation of the website;

2.2 Maintaining professionalism and authority is the core of the new website;

2.3 The idea of building a new website is to integrate website resources and provide an interactive platform and a trading platform.

2.4 to prevent the network technology misunderstanding of commercial websites.

Substitutes (partial)

1. Alternatives to Domain Name System: 20001February 19.

1.1westinvest.com (western investment)

1.2 westgain.com (western wealth)

2. website design update plan: 2000130 February

2. 1 western resource information:

Introduce the basic situation, resources and location advantages, economic development trends, national regional and industrial development policies of western China; Characteristic industries and industrial conditions that can be better developed in the west.

Regional economic trend: according to the national development policy and the development trend of provinces and cities => Sichuan, Yunnan ...; Western development policy, western enterprise database, western talent database, western project database.

Develop characteristic industries: => Agriculture, chemical medicine, especially Chinese medicine, enterprise consulting, infrastructure, tourism, ecological industry, computer and electronics, mechanical metallurgy, building materials (real estate), beverages and food.

2.2 Display of business activities:

The actions of western ontology development and construction, such as development projects, successful enterprises and successful people; Investment trends of international enterprises.

Entrepreneur Action in the West: Successful Enterprises and Successful People => Local Successful People and Successful Enterprises, Western Entrepreneurship Survey, Investment and Management

International investment center: investment trend of international enterprises => Foreign enterprises' actions, new economic observation, and attention to giants.

2.3 Interactive functional community:

S: economic forum and BBS functional community; Theme planning and industry and project reports.

Western Economic Forum: BBS design => Policy analysis, business topics, investment analysis, characteristic management, supply and demand information.

The third kind of planning theme: industrial development report, theme planning project. => enterprise management information consulting, information management consulting, the third kind of planning projects.

refer to

Analysis and Forecast of China Economic Situation in 2006 5438+0 Liu Guoguang Social Sciences Literature Publishing House 200 1. 1( 1)

Grand strategy and new ideas of western development: Yao Chen Central Party School Press 2000.4 (1)

Luo Zhong 2000. 1 1 (1)

The third kind of planning petroleum industry press 2000.8 (1)

China Information Bank website

National research network website

Chengdu Merchants Network Website

Reference plan copy

1, ITBI IT business letter website planning case 2000 1W0 1

2.NameDNA domain name gene locus planning case 200002W02

3. Zhuo Wang Chengdu Office Market Development Planning Case 200004B0 1

4. The planning case of 4.Westgain creating the western website site 200005W04.

5. The new project planning case of 5.Sunnytrip website is 200006W05.

;