What is the essence of Fan Li's business?

1, capturing business opportunities;

2. Be fully prepared in advance;

3. Integrity;

4, not profiteering, but also benefiting the people;

5. Quality comes first.

Fan Li's eight-character mantra of making big money in business:

First, the mantra of "excellent": the quality of goods is high.

Fan Li said in "A Brief Introduction to Commodities": "Doing things well" means that the products should be good, the quality should be high, and the goods should be authentic. These are the three keys to achieving the word "excellent". In doing business, the quality of products is related to your goodwill and will directly affect your market competitiveness. Therefore, businessmen should never tamper with quality, stick to integrity and never sell fake and shoddy products.

Second, the "first" mantra: follow the trend

The so-called "first" is to predict the market in advance, have an accurate forecast of the market, focus on "potential" and follow the trend. Fan Li attaches great importance to predicting the market situation in advance and accurately grasping the changes in the relationship between supply and demand, so as to follow the market and seize opportunities. The real meaning of the word "first" is to make big money by "potential" If a businessman simply does his own business well, regardless of the general trend, it is often a small business, and it is difficult to make big money!

Third, the mantra of the word "different": different

Ma Yun has a saying, "I didn't make it unique, but it was my instinct". In fact, Fan Li put forward a similar view more than 2000 years ago, thinking that people should abandon me and take me in business talks, and ensure a "different" word, instead of following the trend, they should be unique and be good at winning by surprise.

Fourth, the mantra of "time": grasp the demand

Fan Li has a business philosophy, which is called "knowing the war is ready, knowing the use is the governor, and both of them can get a sense of everything." The general idea is that if you know when to fight, you can prepare in time from all aspects; Knowing when there is demand for goods can really understand the value of goods and sell them at a good price. The "time" and "use" in this business are what we often call the relationship between supply and demand.

Doing business and making big money is to understand the relationship between supply and demand. If you really understand, there is no business you can't do.

Five, "thin" mantra: small profits but quick turnover

"Thin" means small profits but quick turnover. Fan Li advocates "pursuing the benefits of the eleventh, not daring to live in your place", and talks about the business of small profits but quick turnover without profiteering. In doing business, "small profits" is the means and "more sales" is the purpose, but "small profits" has extremely obvious advantages, which can not only attract customers, but also win a good reputation and ensure the production and sales speed.

Sixth, the mantra of "fast": capital turnover.

Fan Li's so-called "fast" mainly emphasizes that the capital turnover should be "fast". In the article "Introduction to the City", Fan Li put forward the concept of "interest-free currency", that is to say, the capital should be kept in circulation, such as "running water", which is basically the same concept as "cash flow" and "inventory turnover times/rate" in modern management.

The capital turnover is really fast. Once it slows down or stops, it means that the cash outflow is problematic or exhausted. In that case, the business will basically fail.

Seven, "quasi" mantra: buy low and sell high.

Fan Li believes that the change of commodity prices has its own laws. When doing business, we must do a good job in price research, master the rules, choose to buy low when the supply exceeds demand, and choose to sell high when the supply exceeds demand, and accurately grasp the relationship between commodity prices and commodity supply and demand. Therefore, it is not difficult to make money.

Eight, the mantra of "borrowing": integrating resources

"Borrowing" means borrowing, borrowing or even borrowing money, emphasizing the integration of resources for our use. Fan Li also played this set early. For example, he once wanted to traffic horses from the north to wuyue, which needed war horses, but the journey was not peaceful. After learning that a linen dealer was familiar with this road, he attracted this person to cooperate in the name of free delivery and borrowed his power to bring his linen and himself.