What does bear's paw mean?

Baidu bear's paw number is a newly developed authentication account of Baidu in recent years. It is a certified account for content and service providers to stay in Baidu Eco. Committed to helping content and service providers to link the whole network conveniently and efficiently, make full use of the advantages of Baidu's ecological opening to obtain traffic, precipitate users, build brands, and realize self-growth of its own value.